Overall Summary

Summary

The report summarises key areas for improvement to enhance the website’s performance, user experience, and SEO effectiveness. By focusing on image optimisation, resource management, SEO improvements, keyword strategy, and technology updates, the website can significantly improve its performance and conversion rates.

Key Findings

1. Image Optimisation:

    • Properly size images and serve them in next-gen formats like WebP or AVIF to improve load times and reduce bandwidth usage.

2. Manage Render-Blocking Resources:

    • Inline critical CSS and JavaScript and defer non-essential resources to improve initial page render times.

3. JavaScript Optimisation:

    • Avoid legacy JavaScript for modern browsers and remove unused JavaScript to enhance performance.

4. SEO Technical Improvements:

    • Address duplicate titles, optimise meta descriptions, and enrich low-content pages to boost search engine visibility.

5. Keyword Strategy:

    • Focus on improving rankings for high search volume keywords to increase organic traffic.

6. Content Strategy:

    • Develop content targeting user intent to improve relevance and engagement, leveraging insights from competitor analysis.

7. Cache Policy:

    • Implement an efficient cache policy for static assets to enhance repeat visit speed.

8. Security Enhancements:

    • Ensure HSTS is configured properly and conduct security audits to prevent vulnerabilities.

9. Font and JavaScript Evaluation:

    • Consider self-hosting fonts and replacing jQuery with modern JavaScript frameworks for optimised performance.

10. Content Delivery Network (CDN) Usage:

  • Evaluate and potentially expand CDN usage to improve global reach and load times.

By addressing these findings, the website can achieve better performance metrics, increase search engine rankings, and improve user engagement, leading to higher conversion rates. Regular audits and updates will ensure continued success and alignment with best practices.

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Overall Performance Review

Desktop Speed Performance Results
A
B
C
Mobile Speed Performance Results
A
B
C
Domain Rating Results
A
B
C
A
Industry Standard
B
The RANt Group Performance
C
Growthlabs Clients

SEO Overview Statistics

Total Ranked Keywords
4
Keywords in #1 Position
0
Keywords in #2-3 Position
0
Keywords in #4 - #10 Position
1
Estimated Traffic Value
$6.99
Highest Search Volume
0
Top Ranked Keyword
Total Search Volume
0

Overall Website Statistics

Valid SSL Certificate
Canonicalization Test Passed
WWW Redirect Test Passed
4XX Errors
0
External Links
67
Internal Links
317
Broken Links
0
Duplicate Titles
12
Duplicate Descriptions
0
Duplicate Content Instances
5
Pages Without Descriptions
16
Title Too Long
0
Title Too Short
16
Redirect Loops
0
5XX Errors
0
Broken Resources
0
SEO-Friendly URL Checks Passed
9
SEO-Friendly URL Keywords Check
9
Images With Missing Alt Attributes
19
Images Missing Image Titles
21
Summary

The website’s performance can be significantly improved by addressing several key areas. The primary opportunities for enhancement include optimizing image sizes and formats, reducing render-blocking resources, and managing JavaScript and CSS efficiently. By implementing the recommendations outlined below, the site can achieve quicker load times and provide a better user experience.

Key Recommendations
Properly Size Images
    • Issue: Images are not appropriately sized, leading to inefficient use of bandwidth and slower loading times.
    • Recommendation: Serve images in sizes that match their display dimensions. This can potentially save 67 KiB of data.
Eliminate Render-Blocking Resources
    • Issue: Certain CSS and JavaScript files are delaying the first paint of the page.
    • Recommendation: Inline critical CSS and JavaScript directly into the HTML <head>, and defer non-essential CSS and JavaScript to reduce the render time by up to 650 ms.
Avoid Serving Legacy JavaScript
    • Issue: Modern browsers are being served unnecessary legacy JavaScript.
    • Recommendation: Implement a modern script deployment strategy using the module/nomodule pattern to save 12 KiB. This ensures modern browsers receive only the necessary code.
Serve Static Assets with an Efficient Cache Policy
    • Issue: Static resources lack a long cache lifetime, affecting repeat visit speed.
    • Recommendation: Implement a long cache policy for static assets to improve loading times on subsequent visits.
Reduce Unused CSS
    • Issue: Stylesheets contain unused CSS rules that consume unnecessary network resources.
    • Recommendation: Audit and remove unused CSS rules and defer non-critical CSS, which can save 11 KiB of data.
Serve Images in Next-Gen Formats
    • Issue: Traditional image formats are used instead of more efficient next-gen formats like WebP or AVIF.
    • Recommendation: Convert images to next-gen formats for potential savings of 29 KiB.
Efficiently Encode Images
    • Issue: Images are not optimally encoded, leading to longer load times.
    • Recommendation: Re-encode images for optimal size and quality balance to save approximately 10 KiB.
Reduce Unused JavaScript
    • Issue: JavaScript files contain unused code, leading to unnecessary data transfer.
    • Recommendation: Remove unused JavaScript and defer script loading until required, potentially saving 84 KiB.
Performance Metrics
  • First Contentful Paint: 0.9 seconds. This indicates a fairly quick initial load time.
  • Speed Index: 1.0 second. This suggests the page content is visually populated at a good pace.
  • Max Potential First Input Delay: 110 ms. This measure is within an acceptable range, indicating low potential interaction delay.
  • Largest Contentful Paint: 0.9 seconds. This is a strong indicator of a fast loading visual experience.

By focusing on these areas, the website can achieve improved performance metrics, resulting in faster load times, reduced data usage, and an enhanced user experience.

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Current Website Issues

Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images](https://developer.chrome.com/docs/lighthouse/performance/uses-responsive-images/).
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. [Learn how to eliminate render-blocking resources](https://developer.chrome.com/docs/lighthouse/performance/render-blocking-resources/).
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. [Learn how to use modern JavaScript](https://web.dev/articles/publish-modern-javascript)
A long cache lifetime can speed up repeat visits to your page. [Learn more about efficient cache policies](https://developer.chrome.com/docs/lighthouse/performance/uses-long-cache-ttl/).
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
First Contentful Paint marks the time at which the first text or image is painted. [Learn more about the First Contentful Paint metric](https://developer.chrome.com/docs/lighthouse/performance/first-contentful-paint/).
Speed Index shows how quickly the contents of a page are visibly populated. [Learn more about the Speed Index metric](https://developer.chrome.com/docs/lighthouse/performance/speed-index/).
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats](https://developer.chrome.com/docs/lighthouse/performance/uses-webp-images/).
The maximum potential First Input Delay that your users could experience is the duration of the longest task. [Learn more about the Maximum Potential First Input Delay metric](https://developer.chrome.com/docs/lighthouse/performance/lighthouse-max-potential-fid/).
Optimized images load faster and consume less cellular data. [Learn how to efficiently encode images](https://developer.chrome.com/docs/lighthouse/performance/uses-optimized-images/).
Largest Contentful Paint marks the time at which the largest text or image is painted. [Learn more about the Largest Contentful Paint metric](https://developer.chrome.com/docs/lighthouse/performance/lighthouse-largest-contentful-paint/)
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

Techical SEO Report

Technical SEO Report for www.therantgroup.com
Overall Feedback Summary

The technical SEO audit for www.therantgroup.com reveals a well-structured site with a commendable on-page SEO score of 91.59. While the site’s SSL certificate is valid and canonicalisation practices are in place, several critical issues need attention to enhance search engine visibility and user experience. Key areas for improvement include addressing duplicate titles, optimising meta descriptions, and enhancing content quality.

Major Issues and Recommendations

1. Duplicate Titles

    • Impact: Duplicate titles can confuse search engines, leading to poor indexing and a negative impact on rankings.
    • Fixes:
    • Review the 12 pages with duplicate titles.
    • Ensure each page has a unique, descriptive title that reflects the page content and includes relevant keywords.

2. Missing Meta Descriptions

    • Impact: Missing meta descriptions can lead to reduced click-through rates as these summaries are often displayed in search results.
    • Fixes:
    • Create compelling meta descriptions for the 16 pages lacking them.
    • Use concise language and include target keywords to improve visibility.

3. Duplicate Content

    • Impact: Duplicate content can dilute SEO efforts, resulting in lower rankings as search engines may not know which version to index.
    • Fixes:
    • Identify the 5 instances of duplicate content.
    • Consider merging similar pages or using canonical tags to indicate preferred versions.

4. Low Content Rate

    • Impact: Pages with insufficient content may not rank well as search engines prefer in-depth, valuable information.
    • Fixes:
    • Enrich the content on the 18 pages identified with low content rates.
    • Ensure content is comprehensive, informative, and user-focused.

5. Titles Too Short

    • Impact: Short titles may not fully convey page context to users or search engines, potentially affecting click-through rates.
    • Fixes:
    • Extend the titles on the 16 identified pages to provide a clearer description of the page content.
    • Incorporate relevant keywords naturally.

6. Missing Image Alt Attributes and Titles

    • Impact: Missing alt text and titles for images can hinder accessibility and reduce the opportunity for image search traffic.
    • Fixes:
    • Add descriptive alt text to the 19 images missing it.
    • Ensure all 21 images have appropriate titles that describe their purpose or content.
Additional Observations
  • SSL and Security: The SSL certificate is valid, enhancing user trust and security. Ensure it remains updated before the expiration date on 9th April 2025.
  • Site Structure: The presence of 317 internal links indicates a well-connected site structure, promoting ease of navigation and indexability.
  • Redirects and Errors: The site has no broken links or redirect loops, ensuring smooth navigation for users and search engines.
Conclusion

In summary, www.therantgroup.com presents a solid foundation for SEO with its strong technical setup. By addressing the highlighted issues, the site can further improve its search engine rankings and user engagement. Regular audits and updates will ensure continued SEO success and alignment with evolving search engine algorithms.

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Tech Stack Report

Summary

The website utilises a combination of modern and widely-used technologies, including Cookiebot for cookie compliance, Google Font API for web fonts, jQuery for JavaScript libraries, Google Hosted Libraries and jsDelivr for content delivery, and HSTS for security. Potential improvements include evaluating the use of newer JavaScript frameworks, enhancing cookie compliance, optimising font loading strategies, and ensuring comprehensive security measures.

Privacy
Cookie Compliance
    • Current Technology: Cookiebot
    • Recommendation: Ensure Cookiebot is configured correctly to comply with GDPR and other privacy regulations. Consider conducting regular audits to ensure compliance with evolving legal standards.
Web Development
Font Scripts
    • Current Technology: Google Font API
    • Recommendation: Evaluate the impact of Google Fonts on page load times. Consider self-hosting fonts to improve load times and privacy compliance, as this reduces external requests.
JavaScript Libraries
    • Current Technology: jQuery
    • Recommendation: Assess the necessity of jQuery, as modern JavaScript frameworks like React, Vue.js, or Angular can offer more robust solutions for complex projects. If jQuery is used minimally, explore replacing it with vanilla JavaScript for optimised performance.
Servers
Content Delivery Network (CDN)
    • Current Technologies: Google Hosted Libraries, jsDelivr
    • Recommendation: The use of CDNs is beneficial for improving load times and reducing server load. Continuously evaluate CDN performance and consider integrating additional CDNs like Cloudflare for enhanced global reach and performance.
Security
HTTP Strict Transport Security (HSTS)
  • Current Technology: HSTS
  • Recommendation: HSTS is a critical security feature that ensures HTTPS connections are used. Ensure that HSTS is configured with a substantial max-age value and consider enabling HSTS preloading to prevent MITM attacks from the first connection. Additionally, conduct security audits to identify other potential vulnerabilities.
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SEO Report

Summary

This report provides an analysis of the SEO performance based on keyword rankings, search volume, competition, and estimated traffic value (ETV). The analysis covers four specific keywords, highlighting their strengths and weaknesses in terms of rankings and strategies for improvement.

Keyword Analysis
    • Total Ranked Keywords: 4
    • Position 1 Keywords: 0
    • Position 2-3 Keywords: 0
    • Position 4-10 Keywords: 1
    • Position 11-20 Keywords: 0
    • Position 21-50 Keywords: 2
    • Position 50+ Keywords: 1

This distribution indicates a need for improvement in achieving top-tier rankings to enhance visibility and attract more organic traffic.

Individual Keyword Insights

1. The Rant

    • Rank Group: 8
    • Search Volume: 50
    • ETV: 0.99
    • Competition: N/A

Despite a good ranking position within the top 10, the search volume is relatively low, suggesting limited traffic potential.

2. Riskrecon

    • Rank Group: 43
    • Search Volume: 260
    • ETV: 0.55
    • Competition: 0.23

Positioned within the top 50, this keyword shows moderate search volume and competition, indicating room for improvement in ranking to increase visibility.

3. Cybersmart

    • Rank Group: 45
    • Search Volume: 1000
    • ETV: 2.10
    • Competition: 0.13

With the highest search volume among the analysed keywords, ranking improvements could significantly increase traffic and engagement.

4. MSSP

    • Rank Group: 64
    • Search Volume: 1600
    • ETV: 3.36
    • Competition: 0.20

Although this keyword has the highest search volume, its ranking outside the top 50 poses a challenge to capturing potential traffic.

Overall SEO Metrics
  • Estimated Traffic Value (ETV): 6.99
  • Average Competition: 0.14
  • Highest Search Volume: 1600 (for “MSSP”)
  • Top Ranked Keyword: “The Rant” (Rank 8)
  • Keywords with CPC > $1: 2
Strategic Recommendations

1. Focus on High-Volume Keywords: Prioritise improving rankings for high search volume keywords like “Cybersmart” and “MSSP” to boost traffic.

2. Enhance Keyword Visibility: Implement strategies such as content optimisation, backlink acquisition, and technical SEO improvements to move keywords into higher ranking positions.

3. Competitor Analysis: Conduct a competitive analysis to identify strategies used by competitors ranking higher for similar keywords and adapt them for improvement.

4. Content Strategy: Develop content that targets user intent associated with these keywords, improving relevance and engagement.

By leveraging these insights and recommendations, there is potential to significantly enhance SEO performance and capture more organic traffic.

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