Specialist Network Operations - Website Report

### Summary of Key Aspects Impacting Performance and Conversions

#### Introduction

This report consolidates the findings from various analyses of the website’s performance, SEO, and technical setup. By identifying key issues and opportunities for enhancement, the website can achieve improved speed, user experience, search engine visibility, and conversion rates.

#### Key Findings

1. Optimise Image Handling:

• • Convert images to next-gen formats like WebP and ensure they are properly sized and efficiently encoded to reduce network payloads and improve load times.

2. Minimise JavaScript and CSS:

• • Reduce unused JavaScript and CSS, minify scripts, and consider deferring or inlining critical resources to eliminate render-blocking issues.

3. Enhance SEO with Unique Meta Tags:

• • Address duplicate and missing meta descriptions, and ensure all titles are optimised for length and keywords to improve SEO performance.

4. Utilise HTTPS Consistently:

• • Ensure all resources are loaded via HTTPS to prevent security warnings and enhance user trust.

5. Improve Keyword Strategy:

• • Focus on enhancing content quality and expanding keyword lists to include high search volume and low competition keywords for better search engine ranking.

6. Backlink and Content Strategy:

• • Develop a robust backlink strategy and focus on high-quality content creation to improve domain authority and attract more traffic.

7. Reduce Layout Shifts:

• • Allocate space for images and ads to avoid large layout shifts, enhancing visual stability and user experience.

8. Security and Performance Enhancements:

• • Regularly audit security settings, update plugins, and ensure efficient caching policies are implemented for static resources.

9. Improve Technical SEO:

• • Address issues like broken links, missing alt text, and excessive DOM size to enhance crawl efficiency and user experience.

10. Regular Audits and Monitoring:

• Continuously monitor site performance, keyword rankings, and analytics to identify opportunities for improvement and ensure alignment with best practices.

By implementing these recommendations, the website can significantly boost its performance, user satisfaction, and conversion rates, thereby achieving a more robust online presence.

Summary

The website’s performance, as analysed through various metrics, indicates several areas for improvement. Key issues include large network payloads, inefficient image formats, and render-blocking resources. By addressing these concerns, the website’s speed and user experience can be significantly enhanced. Recommendations include optimising images, reducing JavaScript and CSS size, and ensuring HTTPS is utilised.

Performance Analysis

Speed Index

• • Current Status: 3.8 seconds
  • Explanation: This measures how quickly the page’s content is visually populated. A lower speed index indicates faster visual content loading.
  • Recommendation: Optimise images and scripts to improve the speed index.

Avoid Multiple Page Redirects

• • Current Status: Potential savings of 190 ms
  • Explanation: Redirects add extra time to the page load process.
  • Recommendation: Minimise redirects to enhance performance.

Minify JavaScript

• • Current Status: Potential savings of 4 KiB
  • Explanation: Minified JavaScript reduces file size and improves load times.
  • Recommendation: Minify JavaScript files to reduce their size.

Max Potential First Input Delay

• • Current Status: 150 ms
  • Explanation: Indicates the possible delay users might experience when interacting with the page.
  • Recommendation: Optimise JavaScript execution to reduce delays.

Avoid Enormous Network Payloads

• • Current Status: Total size was 28,905 KiB
  • Explanation: Large payloads increase load times and data costs.
  • Recommendation: Reduce image sizes and compress files to decrease payload size.

Eliminate Render-Blocking Resources

• • Current Status: Potential savings of 1,190 ms
  • Explanation: Blocking resources delay the first paint of the page.
  • Recommendation: Inline critical JS/CSS and defer non-critical resources.

Avoid Large Layout Shifts

• • Current Status: 4 layout shifts found
  • Explanation: Layout shifts can disrupt user experience.
  • Recommendation: Ensure elements have reserved space to prevent shifts.

Defer Offscreen Images

• • Current Status: Potential savings of 666 KiB
  • Explanation: Loading offscreen images later can speed up initial page load.
  • Recommendation: Implement lazy loading for non-critical images.

Reduce Unused JavaScript

• • Current Status: Potential savings of 759 KiB
  • Explanation: Unused JavaScript increases load time unnecessarily.
  • Recommendation: Identify and remove unused scripts.

Minify CSS

• • Current Status: Potential savings of 2 KiB
  • Explanation: Minifying CSS reduces file size and improves load times.
  • Recommendation: Minify CSS files to enhance performance.

Serve Images in Next-Gen Formats

• • Current Status: Potential savings of 14,367 KiB
  • Explanation: Modern formats like WebP provide better compression.
  • Recommendation: Convert images to next-gen formats for faster loading.

Does Not Use HTTPS

• • Current Status: 1 insecure request found
  • Explanation: HTTPS is essential for secure communication.
  • Recommendation: Ensure all resources are loaded via HTTPS.

Time to Interactive

• • Current Status: 5.0 seconds
  • Explanation: Measures how long it takes the page to become fully interactive.
  • Recommendation: Optimise scripts and resources to improve interactivity time.

Avoid Serving Legacy JavaScript to Modern Browsers

• • Current Status: Potential savings of 9 KiB
  • Explanation: Legacy JavaScript can be unnecessary for modern browsers.
  • Recommendation: Use modern JavaScript deployment strategies.

Reduce JavaScript Execution Time

• • Current Status: 2.2 seconds
  • Explanation: Time spent executing JavaScript affects load time.
  • Recommendation: Streamline and optimise script execution.

Cumulative Layout Shift

• • Current Status: 0.115
  • Explanation: Measures visual stability. Lower values indicate better stability.
  • Recommendation: Allocate space for images and ads to reduce shifts.

Efficiently Encode Images

• • Current Status: Potential savings of 713 KiB
  • Explanation: Optimised images load faster and use less data.
  • Recommendation: Compress and optimise image files.

Serve Static Assets with an Efficient Cache Policy

• • Current Status: 127 resources found
  • Explanation: Efficient caching speeds up repeat visits.
  • Recommendation: Implement long-term caching for static resources.

First Contentful Paint

• • Current Status: 1.7 seconds
  • Explanation: Indicates when the first piece of content appears on the screen.
  • Recommendation: Optimise loading of initial content to improve this metric.

Links Do Not Have Descriptive Text

• • Current Status: 10 links found
  • Explanation: Descriptive links help with accessibility and SEO.
  • Recommendation: Ensure all links have meaningful text.

Avoid an Excessive DOM Size

• • Current Status: 1,542 elements
  • Explanation: Large DOM sizes can slow down page performance.
  • Recommendation: Simplify and streamline the DOM structure.

Minimize Main-Thread Work

• • Current Status: 6.8 seconds
  • Explanation: Excessive main-thread work delays interactivity.
  • Recommendation: Reduce script execution and optimise tasks.

Use Video Formats for Animated Content

• • Current Status: Potential savings of 2,712 KiB
  • Explanation: Videos are more efficient than GIFs for animations.
  • Recommendation: Use video formats for animations to save data.

Properly Size Images

• • Current Status: Potential savings of 9,982 KiB
  • Explanation: Serving appropriately-sized images improves load times.
  • Recommendation: Use responsive images suited to display dimensions.

Largest Contentful Paint

• • Current Status: 3.1 seconds
  • Explanation: Marks when the main content is fully loaded and visible.
  • Recommendation: Optimise main content loading to improve this metric.

Reduce Unused CSS

• • Current Status: Potential savings of 257 KiB
  • Explanation: Unused CSS increases unnecessary network activity.
  • Recommendation: Remove unused CSS and defer non-critical styles.

Total Blocking Time

• Current Status: 280 ms
• Explanation: Time during which the main thread is blocked and unable to respond to user input.
• Recommendation: Reduce heavy JavaScript tasks to lower blocking time.

Technical SEO Report for sno.cloud

Overall Feedback Summary

The SEO audit of sno.cloud reveals a generally healthy website from a technical perspective, boasting a commendable on-page SEO score of 87.56. While the site effectively utilises HTTPS and a valid SSL certificate, several areas need attention, including optimisation of meta tags, addressing duplicate content, and resolving broken links. These improvements will enhance user experience, search engine visibility, and overall site performance.

Key Issues and Recommendations

• • Duplicate Descriptions (2 instances)
  • Impact: Duplicate meta descriptions can dilute the relevance of search results, leading to reduced click-through rates.
  • Fix: Ensure each page has a unique and descriptive meta description that accurately reflects its content. Utilise primary keywords naturally to enhance SEO.
  • Duplicate Content (9 instances)
  • Impact: Duplicate content can confuse search engines, potentially resulting in lower rankings or indexing issues.
  • Fix: Conduct a thorough content audit to identify and differentiate duplicate content with canonical tags or by updating the copy to ensure uniqueness.
  • Broken Links (1 instance)
  • Impact: Broken links lead to a poor user experience and may negatively impact SEO by wasting crawl budget.
  • Fix: Regularly monitor and update or remove broken links to ensure they point to live, relevant pages.
  • Missing Descriptions (14 instances)
  • Impact: Missing meta descriptions can lead to missed opportunities to attract clicks from search engine results pages (SERPs).
  • Fix: Create compelling meta descriptions for all pages, ensuring they are unique and incorporate relevant keywords.
  • Title Issues (19 instances: 6 too long, 13 too short)
  • Impact: Titles that are too long may be truncated in SERPs, while those that are too short may not fully convey the page’s content, both impacting click-through rates.
  • Fix: Optimise title lengths to be concise yet descriptive. Aim for titles between 50-60 characters, incorporating primary keywords.
  • Missing Alt Text (35 instances)
  • Impact: Lack of alt attributes on images can hinder accessibility and prevent search engines from understanding image content.
  • Fix: Add descriptive alt text to all images, using keywords where relevant, to improve SEO and accessibility.
  • HTTPS to HTTP Links (1 instance)
  • Impact: Links leading from HTTPS to HTTP can cause security warnings and degrade user trust.
  • Fix: Update all HTTP links to their HTTPS counterparts to maintain security and user confidence.

Additional Observations

• SSL and Security: The SSL certificate is valid and issued by Let’s Encrypt, adding credibility and security to the site. All pages use HTTPS, which is beneficial for SEO and user trust.
• Canonical Tags: With 35 instances of canonical tags, ensure they are correctly implemented to avoid potential duplicate content issues.
• High Waiting and Loading Times (29 and 20 instances respectively): Optimise server response times and consider implementing lazy loading for images to enhance site speed and user experience.
• No <h1> Tags (4 instances): Ensure each page has one descriptive <h1> tag to improve hierarchy and relevance for search engines.

Conclusion

By addressing the highlighted issues, sno.cloud can enhance its search engine visibility, improve user experience, and potentially increase traffic. Prioritising the optimisation of meta information, resolving duplicate content, and ensuring all links are functioning correctly will be key steps towards achieving a more robust SEO presence. Regular audits and updates are recommended to maintain health and performance.

Summary

The current technology stack of the website is primarily based on WordPress, leveraging various plugins and frameworks to enhance functionality and user experience. The stack includes Elementor for page building, jQuery and Vue.js for JavaScript functionality, and Yoast SEO for search engine optimisation. While the stack is solid and widely used, there are several improvements that can be made to enhance performance and security.

Privacy

• • Cookie Compliance: The website uses CookieYes for cookie compliance. Ensure that this tool is configured correctly to provide users with clear information about cookies and obtain necessary consents.

Web Development

• • Page Builders: Elementor is used for page building. While powerful, ensure that its use is optimised to prevent bloated HTML output, which can impact page loading times.
  • JavaScript Libraries and Frameworks:
  • jQuery and jQuery Migrate are included, along with Swiper for carousel functionality. Consider minimising reliance on jQuery, if possible, to reduce loading times, especially if modern JavaScript can achieve the same outcomes.
  • Vue.js is a robust framework. Ensure its use is justified by the complexity of the tasks it handles, as it can add to the load time if not used optimally.
  • Font Scripts: Typekit is utilised for fonts. Monitor its impact on loading times and consider alternatives like Google Fonts that can be easier to manage.
  • Programming Languages: PHP is used, which is standard for WordPress. Ensure the PHP version is up to date to benefit from performance improvements and security updates.

Add-Ons

• • WordPress Plugins:
  • Elementor and Yoast SEO are installed. Regularly update these plugins to their latest versions to leverage new features and security patches.
  • Evaluate the necessity of each plugin to avoid redundancy and potential slowdowns.

Analytics

• • Google Analytics: This is a comprehensive analytics tool. Ensure it is configured to track relevant metrics for better insights into user behaviour.

Security

• • reCAPTCHA: Utilised for security, particularly in forms, to prevent spam. Ensure it’s correctly implemented across all necessary user input points.

Servers

• • Content Delivery Network (CDN): StackPath is used as a CDN. Verify that it’s correctly configured to cache content effectively and reduce server load.
  • Databases: The use of MySQL is appropriate for WordPress. Regular maintenance such as optimising tables can help maintain performance.

Content Management

• • CMS: WordPress is the CMS, which is highly flexible and widely supported. Regular updates and security measures should be in place.
  • Blogs: Managed by WordPress, ensure that blog content is optimised for SEO and readability.

Marketing

• SEO: Yoast SEO is a strong tool for optimising SEO. Regularly review the SEO strategy to ensure it aligns with current best practices and search algorithm updates.

Recommendations

1. Performance Optimisation: Evaluate JavaScript and CSS files being loaded, and defer or asynchronously load scripts where possible.
2. Security Enhancements: Regularly audit security settings and consider additional security plugins or services.
3. SEO and Analytics: Continuously update SEO strategies and ensure accurate analytics tracking to drive data-driven decisions.
4. Content Optimisation: Regular content audits to ensure all pages are optimised for speed and user engagement.

By addressing these areas, the website can improve in terms of speed, security, and user satisfaction, ultimately enhancing its overall effectiveness.

Summary

This report provides an analysis of the current SEO strengths and weaknesses, focusing on rankings, keywords, backlinks, and strategies. The analysis is based on the data provided, which includes 26 ranked keywords. Key findings indicate that one keyword ranks in the first position, while the majority of keywords are positioned beyond the 50th rank. The estimated traffic value (ETV) is approximately 57.49, and the average competition level across the keywords is relatively low. The keyword with the highest search volume is “specialist network operations,” which also ranks in the top position.

Keyword Rankings

• • Total Ranked Keywords: 26
  • Position 1 Keywords: 1
  • Position 2-3 Keywords: 0
  • Position 4-10 Keywords: 4
  • Position 11-20 Keywords: 0
  • Position 21-50 Keywords: 7
  • Position 50+ Keywords: 14

Most of the keywords are not ranking within the top 50 positions, indicating a need for improved SEO strategies to enhance their visibility and ranking in search engines.

Estimated Traffic Value (ETV)

• • ETV: 57.493

The estimated traffic value reflects the potential traffic that these keywords could drive to the website. A higher ETV suggests more significant traffic potential.

Search Volume and Competition

• • Highest Search Volume: 70
  • Average Competition: 0

The keyword “specialist network operations” has the highest search volume among the listed keywords. The competition for most keywords is low, suggesting an opportunity to improve rankings with effective optimisation strategies.

Top Performing Keywords

• • Top Ranked Keyword: “specialist network operations”

This keyword ranks in the first position, highlighting its strong performance. Efforts should be made to maintain this high ranking.

Keywords with High CPC

• Keywords with CPC > $1: 10

These keywords are potentially valuable in terms of advertising and should be a focus for both organic and paid search strategies.

Strategic Recommendations

1. Enhance Content Quality: Focus on creating high-quality, engaging content that targets the keywords with high search volume and low competition.

2. Backlink Strategy: Develop a robust backlink strategy to improve domain authority and keyword rankings. Consider reaching out to relevant industry sites for guest posting opportunities.

3. On-Page SEO Optimisation: Ensure all web pages are optimised for the target keywords, including proper use of <h1&gt and <h2&gt tags, meta descriptions, and alt tags for images.

4. Keyword Expansion: Consider expanding the keyword list to include related long-tail keywords, which often have lower competition and can drive targeted traffic.

5. Regular Monitoring and Analysis: Continuously monitor keyword performance and make adjustments as needed. Use analytics tools to track changes in rankings and traffic.

By implementing these strategies, there is significant potential to improve the website’s visibility, attract more traffic, and ultimately achieve better search engine rankings.