Solity - Website Report

Summary of Website Performance Analysis

• Eliminate Render-Blocking Resources: Resources are delaying the initial display of the page. By delivering essential JavaScript and CSS directly in the HTML and deferring non-essential resources, the page can load faster.
• First Contentful Paint (0.8s): This metric indicates when the first piece of content appears on screen. A time of 0.8 seconds is quite good, suggesting the page displays initial content quickly.
• Largest Contentful Paint (1.3s): This measures when the largest visible content element is rendered. A time of 1.3 seconds is also favourable, indicating that major content loads relatively swiftly.
• Speed Index (2.8s): This reflects how quickly the page content is visually populated. While not poor, there is room for improvement to enhance the perceived load speed.
• Links Do Not Have Descriptive Text: Improving link text can help search engines better understand your content, enhancing SEO and accessibility.
• Time to Interactive (2.3s): This measures when the page becomes fully usable. A time of 2.3 seconds is acceptable, but quicker interaction could improve user experience.
• Enable Text Compression: Compressing text resources can save 71 KiB, reducing the amount of data users need to download and speeding up page loads.
• Reduce Unused JavaScript: Removing or deferring JavaScript that is not immediately needed can save 260 KiB, enhancing performance by reducing network activity.
• Defer Offscreen Images: Implementing lazy-loading for images outside the initial view could save 290 KiB. This allows for quicker interaction by prioritising critical resources.
• Reduce Initial Server Response Time: The server’s response time for the main document is 1,610 ms, which is relatively slow. Faster server responses can significantly improve overall load times.
• Properly Size Images: Serving images that match display size can save up to 1,097 KiB, improving load times and reducing data usage for users.
• Max Potential First Input Delay (80ms): This metric is within a reasonable range, suggesting minimal delay in user interactions with the page.

Overall Analysis

The website performs reasonably well in terms of initial content visibility, with First Contentful Paint and Largest Contentful Paint times indicating that users see content quickly. However, there is a significant opportunity to enhance performance by addressing server response times and optimising media resources such as images and JavaScript. Reducing the initial server response time and compressing text resources are vital steps to improve efficiency. Additionally, ensuring links are descriptive can boost both SEO and accessibility. By implementing these improvements, the website can offer a faster, more responsive user experience.

Technical SEO Report

This report assesses various SEO issues identified through Screaming Frog data and PageSpeed Insights scores. It aims to highlight the implications of these issues and provide actionable recommendations for improvement.

Page Titles: Same as H1

• • Impact: Low
  • Description: Page titles matching the <h1> tag exactly may limit keyword targeting opportunities.
  • Fix: Consider altering page titles to include different keywords or synonyms to capture a broader search audience.

Images: Missing Alt Text

• • Impact: Low
  • Description: Missing alt text on images can hinder accessibility and SEO.
  • Fix: Add descriptive alt text to images to enhance accessibility and SEO understanding.

Links: Internal Outlinks With No Anchor Text

• • Impact: Low
  • Description: Links without anchor text lack context for users and search engines.
  • Fix: Provide descriptive anchor text for links to clarify their purpose.

H1: Missing

• • Impact: Medium
  • Description: Missing <h1> tags can weaken page ranking signals.
  • Fix: Ensure each page has a unique, descriptive <h1>.

Page Titles: Below 200 Pixels

• • Impact: Medium
  • Description: Short page titles may not fully utilise the available space for keywords.
  • Fix: Expand titles to include more relevant keywords.

Links: Pages With High External Outlinks

• • Impact: Low
  • Description: Excessive external links can affect page authority.
  • Fix: Ensure links point to credible and relevant external sites.

Meta Description: Over 985 Pixels

• • Impact: Low
  • Description: Long meta descriptions may be truncated in search results.
  • Fix: Shorten descriptions to meet Google’s pixel limit for visibility.

H1: Duplicate

• • Impact: Low
  • Description: Duplicate <h1> tags can confuse search engines.
  • Fix: Ensure <h1> tags are unique across pages.

Security: Missing Headers

• • Impact: Low
  • Description: Missing security headers can expose vulnerabilities.
  • Fix: Implement headers like X-Content-Type-Options and HSTS to enhance security.

Images: Over 100 KB

• • Impact: Medium
  • Description: Large image files can slow page load times.
  • Fix: Optimise images to reduce file size without compromising quality.

H1: Multiple

• • Impact: Medium
  • Description: Multiple <h1> tags can be confusing.
  • Fix: Limit pages to a single <h1> to maintain clarity in document structure.

Content: Low Content Pages

• • Impact: Medium
  • Description: Pages with minimal content may not rank well.
  • Fix: Enrich content to better describe the page’s purpose.

Performance Issues (PageSpeed Insights)

• Eliminate Render-Blocking Resources: Deliver critical JS/CSS inline and defer non-critical assets.
• Improve First Contentful Paint: Optimise resources to achieve quicker display of page elements.
• Enable Text Compression: Use gzip or similar to reduce text-based resource size.
• Defer Offscreen Images: Implement lazy loading for images not immediately visible.
• Reduce Initial Server Response Time: Minimise server response delay to improve loading speed.

Summary and Recommendations

The analysis reveals several areas for improvement, particularly in optimising page titles, image alt texts, and addressing security vulnerabilities through proper headers. Performance can be enhanced by refining JavaScript and CSS delivery, optimising images, and reducing server response times. Addressing these issues will improve site usability, accessibility, and search engine performance. Regular monitoring and updates will ensure continued SEO effectiveness and user satisfaction.

Website Structure and Technology Stack Assessment

The website’s structure and technology stack is primarily built on WordPress (version 6.6), with a significant reliance on plugins and third-party services to enhance functionality and performance. Below is a detailed assessment based on the data provided:

Analytics and Tracking

The website utilises Google’s Global Site Tag and Google Analytics, which are industry-standard tools for tracking and analytics. These tools offer comprehensive insights into visitor behaviour and site performance. Additionally, Google Tag Manager is used, which facilitates easy management and deployment of tracking tags.

Widgets and Plugins

The site leverages several WordPress plugins, including:

• • Elementor and Elementor Pro: These are used for building and customising page layouts. While Elementor is a powerful tool, it can sometimes contribute to page load bloat if not optimised correctly.
  • RankMath: A popular SEO plugin that aids in optimising content for search engines.
  • Google Font API: Facilitates the use of web fonts, enhancing website aesthetics but can impact loading speed if not properly managed.
  • Site Kit: Google’s official plugin that integrates various Google services into WordPress.

Frameworks and Themes

The site uses the Hello Elementor theme, designed for compatibility with the Elementor page builder. This theme is lightweight but depends heavily on Elementor for styling and functionality.

Mobile Compatibility

The website is mobile-friendly, incorporating a viewport meta tag and supporting iPhone/mobile content, ensuring a responsive design across devices.

Content Delivery and Performance

The site utilises jsDelivr and GStatic for content delivery, which aids in optimising load times by serving static content from a CDN. However, there is potential to further improve performance:

• • JavaScript Libraries: The site uses jQuery 3.7.1 and various jQuery plugins, including jQuery UI and Waypoints, which may introduce additional loading time. Consider auditing these libraries to ensure only necessary components are loaded.

Advertising and Monetisation

Google Ads services, such as DoubleClick and Google AdSense, are employed for advertising, which can impact page load times due to additional scripts.

Security and Hosting

The website is hosted by Aware Soft, a UK-based hosting provider, and uses Let’s Encrypt for SSL certificates, ensuring secure data transmission.

Recommendations for Improvement

1. Performance Optimisation:

• • Conduct a thorough audit of WordPress plugins to identify any that are outdated or contributing to slow load times. Consider alternatives that offer similar functionality but with better performance.
  • Optimise Elementor usage by minimising unnecessary widgets and scripts.
  • Evaluate the use of jQuery plugins and consider modern JavaScript alternatives that may offer similar functionality with better performance metrics.

2. Content Delivery:

• • Enhance the use of CDNs by ensuring all static assets, including images and fonts, are served through the CDN to reduce server load and improve delivery speed.

3. Mobile and Responsive Design:

• • Conduct regular testing for mobile responsiveness to ensure consistent user experience across all devices. Tools such as Google’s Mobile-Friendly Test can be beneficial.

4. SEO and User Experience:

• • Leverage RankMath to its full potential by regularly reviewing SEO settings and recommendations.
  • Implement schema markup (e.g., Person, Place, PostalAddress) effectively to enhance search visibility.

5. Security and Compliance:

• Regularly update WordPress core, themes, and plugins to ensure security patches are applied.
• Ensure compliance with privacy regulations, particularly with tools like the US Privacy User Signal Mechanism.

Summary

Overall, the website leverages a robust and widely-used technology stack, anchored by WordPress and enhanced with several plugins and third-party services. While the current setup provides a strong foundation for functionality and analytics, there is room for optimisation regarding performance and responsiveness. By addressing the identified areas for improvement, the website can achieve better load times, user experience, and search engine rankings.

SEO Analysis Report for Solity.co.uk

Overview

The website under review, solity.co.uk, presents an overview with several critical SEO metrics that indicate both strengths and areas needing improvement. The current statistics derive from Ahrefs and PageSpeed Insights data, reflecting the site’s performance in terms of backlinks, domain authority, and organic search presence.

Current SEO Performance

• • Domain Rating (DR) & URL Rating (UR): Both DR and UR are at 0, indicating a lack of authority and backlink strength in the domain.
  • Backlink Profile:
  • Total backlinks: 7, with an increase of 4 in the last 30 days.
  • Referring domains: 6, with an increase of 3 over the same period.
  • This suggests a modest growth in inbound links, although the numbers are low overall.
  • Organic Search Performance:
  • Keywords: The website ranks for 1 keyword, which is an increase of 1, indicating initial progress.
  • Organic traffic: Currently, there is no organic traffic, highlighting a need for improvement in keyword strategy and content optimisation.
  • Traffic value: Not available, suggesting limited value derived from current SEO efforts.
  • Paid Search Performance:
  • No activity is reported in paid search, suggesting no investment in paid advertising strategies.

Strengths

• • Recent Increase in Backlinks and Referring Domains: There is a positive trend in the number of backlinks and referring domains, which helps to gradually build authority.
  • Keyword Addition: The addition of a keyword in the rankings is a step forward, indicating potential for further keyword optimisation and content strategy development.

Weaknesses

• • Low Domain and URL Ratings: Both DR and UR are at zero, suggesting a need for significant improvement in link building and domain authority.
  • Minimal Organic Traffic and Keywords: The site struggles with organic visibility, possessing only one keyword with no recorded traffic.
  • No Paid Search Activity: The lack of paid search initiatives may limit immediate visibility and traffic generation opportunities.

Recommendations for Improvement

• Enhance Backlink Strategy: Focus on acquiring high-quality backlinks from authoritative sites within the industry to boost DR and UR scores. Engaging in guest posting, partnerships, and content sharing can be effective strategies.
• Keyword and Content Optimisation: Conduct comprehensive keyword research to identify relevant terms with reasonable search volume and competition. Optimise existing content and create new, high-quality content that addresses these keywords to improve organic rankings and traffic.
• Site Performance: Use PageSpeed Insights to analyse page loading speeds and user experience metrics. Optimise site speed by refining server response times, compressing images, and minimising JavaScript and CSS.
• Consider Paid Search Campaigns: Explore paid advertising options to quickly increase visibility and traffic while organic strategies take effect.
• Monitor and Adjust Strategies: Regularly review SEO performance metrics through Ahrefs and Google Analytics to monitor progress and adjust strategies as needed.

By implementing these strategies, solity.co.uk can enhance its SEO performance, increasing organic traffic and domain authority over time.