Seed Environmental Ltd. - Website Report

Introduction

This report synthesises a comprehensive analysis of the website’s technical and SEO performance, focusing on key areas that impact site speed, user experience, and search engine visibility. By addressing the highlighted issues, the website can improve performance, attract more organic traffic, and enhance conversion rates.

Key Findings

1. Caching and Load Times: Improve caching strategies for static assets to speed up repeat visits and reduce server load.

2. Render-Blocking Resources: Eliminate render-blocking CSS and JavaScript by inlining critical CSS and deferring non-essential scripts to enhance initial page load speed.

3. Image Optimisation: Use next-gen image formats like WebP and implement lazy loading to reduce file size and improve load times.

4. Unused Resources: Audit and remove unused JavaScript and CSS to decrease download sizes and speed up page rendering.

5. Duplicate Metadata: Revise duplicate titles, meta descriptions, and content to enhance search engine indexing and ranking.

6. SEO-Friendly URLs: Optimise URL structure to be short, descriptive, and include relevant keywords to improve visibility and click-through rates.

7. Backlink Strategy: Develop a comprehensive backlink acquisition strategy to boost domain authority and keyword rankings.

8. Content Quality and Readability: Enhance content quality by adding detailed information and improving readability with subheadings and bullet points.

9. Technology Stack Updates: Consider updating the WordPress theme and explore modern server technologies and CDNs for better performance and security.

10. Performance Monitoring: Implement regular monitoring tools to identify performance bottlenecks and continuously optimise the website.

By implementing these strategies, the website can enhance its speed, usability, SEO performance, and ultimately drive more conversions.

Summary

The website’s performance analysis reveals several areas of improvement that can enhance loading speed and user experience. Key issues include inefficient caching, render-blocking resources, and large image files. By addressing these areas, the site can achieve faster load times and improved interactivity.

Detailed Analysis and Recommendations

Serve Static Assets with an Efficient Cache Policy

• • Issue: 51 resources have inefficient caching strategies.
  • Recommendation: Implement a long cache lifetime for static assets. This will help speed up repeat visits by reducing the need to reload unchanged resources.

Speed Index

• • Performance: The page achieves a Speed Index of 1.2 seconds, which is quite efficient.
  • Recommendation: Maintain current practices while continuing to optimise other performance metrics.

Eliminate Render-Blocking Resources

• • Issue: Render-blocking resources delay the initial page rendering, with potential savings of 580 ms.
  • Recommendation: Consider inlining critical CSS/JS and deferring non-essential scripts to enhance the initial loading performance.

Defer Offscreen Images

• • Issue: Offscreen images can be deferred to save 16 KiB.
  • Recommendation: Implement lazy loading for images not immediately visible to reduce initial load time and data consumption.

Time to Interactive

• • Performance: The Time to Interactive is 2.1 seconds.
  • Recommendation: Continue to optimise loading strategies to ensure interactive elements are available promptly, enhancing user engagement.

Avoid Serving Legacy JavaScript to Modern Browsers

• • Performance: No potential savings identified.
  • Recommendation: Maintain a modern JavaScript deployment to ensure efficient loading on contemporary browsers.

Reduce Unused JavaScript

• • Issue: Unused JavaScript contributes to 133 KiB of wasted resources.
  • Recommendation: Audit JavaScript files to eliminate or defer non-essential scripts, improving load times and reducing data usage.

Serve Images in Next-Gen Formats

• • Issue: Potential savings of 1,744 KiB by using modern image formats like WebP or AVIF.
  • Recommendation: Convert existing images to next-gen formats for better compression and faster load times.

First Contentful Paint

• • Performance: Achieving a First Contentful Paint of 0.8 seconds is effective.
  • Recommendation: Continue current optimisation strategies while focusing on other areas for improvement.

Largest Contentful Paint Element and Metric

• • Performance: Largest Contentful Paint is 2.0 seconds, slightly above optimal thresholds.
  • Recommendation: Optimise the loading of the largest visible elements to improve this metric further.

Reduce Unused CSS

• • Issue: 13 KiB of CSS is unused.
  • Recommendation: Remove or defer non-essential CSS to reduce file size and improve loading speed.

Efficiently Encode Images

• • Issue: Potential savings of 853 KiB through image optimisation.
  • Recommendation: Optimise image files to reduce size without compromising quality, speeding up load times.

Minify CSS

• • Issue: Potential savings of 4 KiB by minifying CSS files.
  • Recommendation: Minify CSS to reduce file size and improve loading efficiency.

Avoid Enormous Network Payloads

• • Issue: The total payload size of 11,535 KiB is substantial.
  • Recommendation: Review and optimise file sizes across the site to reduce payload and enhance performance.

Properly Size Images

• Issue: Potential savings of 2,062 KiB by resizing images appropriately.
• Recommendation: Ensure all images are served in the correct dimensions to prevent unnecessary data usage and improve load times.

By following these recommendations, the website can achieve significant improvements in performance, enhancing the user experience and reducing load times.

Technical SEO Report for SeedEnvironmental.co.uk

Overall Feedback Summary

The crawl of the Seed Environmental website has been completed successfully with no errors encountered during the process. The website shows robust technical foundations, particularly with a valid SSL certificate, no broken links, and all pages served over HTTPS. However, several key areas require attention to enhance the site’s SEO performance, particularly concerning metadata and content issues.

Crawl Overview

• • Total Pages Crawled: 43
  • Max Crawl Pages Set: 100
  • Pages Remaining in Queue: 0
  • Crawl Gateway Address: 168.119.141.170
  • Completion Status: Finished with no errors

Domain and Server Information

• • Domain: www.seedenvironmental.co.uk
  • IP Address: 92.205.14.106
  • Server: Apache
  • SSL Certificate: Valid until 15 March 2025
  • HTTP/2 Supported: Yes

Key SEO Issues and Recommendations

Duplicate Content and Metadata

• • Issues Identified:
  • Duplicate titles on 2 pages.
  • Duplicate meta descriptions on 2 pages.
  • Duplicate content detected on 2 pages.
  • Impact: Duplicate content can lead to search engines struggling to determine which version of a page to index, potentially diluting ranking power.
  • Recommended Fixes:
  • Revise page titles and meta descriptions to ensure they are unique and accurately reflect the page content.
  • Use canonical tags <link rel=”canonical”> to inform search engines of the preferred version of a page if duplicates are necessary.

Missing and Inefficient Metadata

• • Issues Identified:
  • 37 pages lack meta descriptions.
  • 9 titles are excessively long, while 8 are too short.
  • 26 pages lack an <h1> tag.
  • Impact: Missing or inefficient metadata can reduce a page’s relevance in search results, thus affecting its click-through rate.
  • Recommended Fixes:
  • Craft concise and descriptive meta descriptions for all pages.
  • Optimize title lengths to be between 50-60 characters and ensure they contain relevant keywords.
  • Include a clear and descriptive <h1> tag on each page.

Content and Readability

• • Issues Identified:
  • 39 pages have a low content rate.
  • 13 pages have a low readability rate.
  • Impact: Pages with insufficient or hard-to-read content may not engage users effectively and could negatively impact rankings.
  • Recommended Fixes:
  • Enhance content quality by adding more detailed and informative text.
  • Improve readability by breaking content into smaller paragraphs, using bullet points, and incorporating subheadings <h2>, <h3>.

Image and Accessibility Issues

• • Issues Identified:
  • 41 images are missing alt attributes.
  • 41 images lack titles.
  • Impact: Lack of alt text can hinder search engines from understanding image content and can negatively impact accessibility for visually impaired users.
  • Recommended Fixes:
  • Add descriptive alt attributes to all images.
  • Include image titles where appropriate to enhance context.

URL Structure and SEO Best Practices

• • Issues Identified:
  • 37 URLs are not fully SEO-friendly.
  • 41 URLs pass various SEO-friendly checks but may lack targeted keywords.
  • Impact: Non-SEO-friendly URLs can impact visibility and click-through rates.
  • Recommended Fixes:
  • Ensure URLs are short, descriptive, and include relevant keywords.
  • Avoid using dynamic parameters where possible.

Summary of Additional Checks

• Redirects and Canonicalization:
• 2 detected redirects, no loops found.
• Canonicalization needs improvement as 2 pages are involved in redirect chains.
• Security and Protocols:
• SSL and HTTP/2 supported.
• All pages served over HTTPS.

Ensuring these issues are addressed will improve both user experience and search engine indexing, ultimately enhancing the website’s performance in search results.

Summary

The website employs a widely-used technology stack centred around WordPress, complemented by Apache HTTP Server for web hosting and MySQL for database management. It incorporates a robust selection of JavaScript libraries and relies on Google Hosted Libraries for content delivery. Key areas for improvement include updating the WordPress theme and considering the use of a more modern web server or CDN for enhanced performance and security.

Technology Stack Assessment

Servers

• • Web Servers: The website uses the Apache HTTP Server, a reliable and popular open-source web server. While effective, consider exploring more modern server technologies like NGINX or LiteSpeed, which might offer better performance and scalability, depending on the website’s specific needs.
  • CDN: The implementation of Google Hosted Libraries helps in delivering static resources efficiently. However, adopting a full-fledged CDN like Cloudflare or AWS CloudFront could significantly improve load times and provide additional security features.
  • Databases: The use of MySQL is standard for WordPress installations. Ensure that the MySQL version is up-to-date to benefit from the latest performance enhancements and security patches.

Add-ons

• • WordPress Plugins: The site utilises Contact Form 7 and Yoast SEO. Both are excellent choices for managing forms and SEO, respectively. Regularly update these plugins and monitor their performance to ensure they do not slow down the website.
  • WordPress Themes: The Twenty Seventeen theme is active. Consider updating to a more modern theme that supports the latest WordPress features and offers improved mobile responsiveness and customisation options.

Analytics

• • Form Builders: Contact Form 7 is used for form building. It is a versatile tool, but exploring alternatives like WPForms or Gravity Forms might provide additional features and a more user-friendly interface.

Location

• • Maps: Google Maps is integrated for location services, which is a reliable choice for embedding maps with extensive features and regular updates.

Web Development

• • JavaScript Libraries: The site uses jQuery, jQuery Migrate, jQuery UI, and Lodash. While jQuery is widely supported, consider reducing dependency on jQuery Migrate and jQuery UI if they are not essential, as these can impact page load times negatively.
  • Programming Languages: PHP is the core programming language, which is standard for WordPress. Ensure the server runs a supported PHP version to maximise performance and security.
  • Font Scripts: Typekit is used for font management, offering a wide variety of fonts. Regularly review the font usage to ensure an optimal balance between design and performance.

Content

• • CMS: WordPress serves as the content management system, which is an excellent choice for ease of use and flexibility.
  • Blogs: Managed through WordPress, which is optimal for dynamic content publishing and management.

Marketing

• SEO: Yoast SEO is employed for search engine optimisation, which is a comprehensive solution for managing on-page SEO elements. Regularly update and configure this plugin to adapt to changing SEO best practices.

Recommendations

1. Web Server and CDN: Consider modernising the web server by exploring NGINX or LiteSpeed for potential performance benefits. Implement a full-featured CDN to boost content delivery speed and security.

2. WordPress Theme Update: Transition to a newer WordPress theme that supports modern design standards and responsiveness.

3. JavaScript Libraries: Evaluate the necessity of certain JavaScript libraries and optimise their use to improve page load performance.

4. Regular Updates: Ensure all components, including WordPress core, themes, plugins, and server software, are regularly updated to enhance security and performance.

5. Performance Monitoring: Use tools to monitor website performance continuously, identifying bottlenecks and opportunities for optimisation.

Summary

This report analyses the SEO performance of a website based on keyword rankings, search volumes, competition, and backlinks. The data reveals strengths in certain high-ranking keywords and highlights areas for improvement, particularly with mid to lower-ranked keywords. The report also outlines strategies to enhance overall SEO performance.

SEO Performance Analysis

Keyword Rankings

• • Total Ranked Keywords: 66
  • Top Position Keywords:
  • Position 1: 1 keyword (“seed environmental”)
  • Position 2-3: 0 keywords
  • Position 4-10: 1 keyword (“seed renewables”)
  • Mid to Lower Positions:
  • Position 11-20: 8 keywords
  • Position 21-50: 24 keywords
  • Position 50+: 32 keywords

Search Volume and Competition

• • Highest Search Volume: 320
  • Average Competition: Not specified due to incomplete data for some keywords
  • Keywords with CPC > $1: 23

Traffic Metrics

• • Estimated Traffic Value (ETV): 312.08
  • Total Search Volume: Not provided

Top Performing Keywords

• • Top Ranked Keyword: “seed environmental” with a rank of 1 and a search volume of 320.

SEO Strengths

1. High Ranking for Key Term: The keyword “seed environmental” ranks in the top position, indicative of strong relevance and authority in this area.
2. Low Competition Keywords: A significant number of keywords have low competition, providing opportunities for improved rankings with targeted content and optimisation.

SEO Weaknesses

1. Limited Top-10 Rankings: Only two keywords are within the top 10 positions, suggesting a need to improve content and backlink strategies for better visibility.
2. High Number of Low-Ranked Keywords: With 32 keywords ranking beyond position 50, there’s a substantial portion of keywords that require attention to improve their rankings.

Backlink Analysis

• No backlink data provided in the dataset. A thorough backlink analysis is recommended to identify opportunities for building links that can enhance domain authority and keyword rankings.

Recommended Strategies

1. Content Optimisation: Focus on improving content quality and relevance for keywords ranking between positions 11 to 50. This may involve enhancing on-page SEO elements such as <h1&gt, <meta&gt tags, and internal linking structures.
2. Competitor Analysis: Conduct a competitor analysis to identify strategies used by competitors who rank higher for similar keywords. This could involve reviewing their backlink profiles and content strategies.
3. Backlink Strategy: Develop a comprehensive backlink acquisition strategy to improve domain authority. This may include outreach for guest blogging, partnerships, and leveraging existing relationships for link-building opportunities.
4. Target Low Competition Keywords: Given the presence of low competition keywords, create targeted content around these terms to quickly enhance rankings and capture traffic.
5. Regular Monitoring and Adjustment: Regularly monitor keyword performance and adjust strategies based on trends and changes in search engine algorithms.

By focusing on these strategies, the website can capitalise on its existing strengths while addressing areas of weakness to improve overall SEO performance and drive more organic traffic.