Printwaste - Website Report

Key Aspects Summary

This comprehensive report evaluates the website’s performance, SEO, and technological framework to identify key areas for enhancement. Improving these aspects can significantly impact performance and conversions by enhancing load speeds, improving SEO, and ensuring a seamless user experience.

10 Key Findings

1. JavaScript and CSS Optimization: Reducing unused JavaScript and CSS can save hundreds of kilobytes, improving load times and user experience.

2. Image Handling: Properly sizing images and using next-gen formats like WebP can drastically reduce image loading times, crucial for mobile users.

3. Layout and Interactivity: Addressing largest contentful paint (LCP), cumulative layout shift (CLS), and time to interactive (TTI) can improve visual stability and responsiveness.

4. Canonicalization: Fixing canonical tag issues could enhance SEO by preventing poor indexing and authority dilution.

5. Content and Keywords: Expanding content to target higher-volume keywords while maintaining current high-value terms can increase visibility and traffic.

6. Link Building: Strengthening backlinks from authoritative sources in the recycling sector can enhance domain authority and search rankings.

7. Technical SEO Enhancements: Addressing non-indexable pages and implementing proper content encoding can improve crawlability and reduce load times.

8. Security and Performance: Implementing security plugins and using a CDN can enhance site security and performance globally.

9. Accessibility and Usability: Conducting an accessibility audit and ensuring compliance with WCAG guidelines will improve user experience for all visitors.

10. Local SEO and Engagement: Enhancing local search presence and community engagement can capture regional markets and boost traffic.

Implementing these findings can lead to a faster, more efficient website that ranks higher in search results and delivers an improved user experience, ultimately driving better performance and conversions. Regular audits and updates are recommended to sustain and enhance these improvements.

Website Performance Summary

This report analyses the website’s performance based on various metrics and provides key recommendations to enhance its speed and user experience. The main areas for improvement include optimising JavaScript and CSS, image handling, and addressing layout shifts. Implementing these recommendations could lead to faster load times, improved interactivity, and a better overall user experience.

Recommendations

Avoid Serving Legacy JavaScript

Modern browsers do not require older JavaScript polyfills. Consider updating your JavaScript build process to exclude unnecessary transformations for modern browsers. This can reduce the JavaScript payload and potentially save around 1 KiB of data.

Properly Size Images

Ensure that images served are appropriately sized for different devices. This can lead to significant data savings, estimated at 53 KiB, and improve load times, especially on mobile networks.

Largest Contentful Paint (LCP)

The LCP time is currently 2.9 seconds. To improve this metric, focus on optimising the loading of the largest visible elements on the page, such as large images or videos.

Avoid Excessive DOM Size

A large Document Object Model (DOM) with 1,324 elements can slow down the page rendering. Simplify the DOM structure by removing unnecessary elements and ensuring efficient use of HTML tags like <div&gt and <span&gt.

Reduce Unused JavaScript

Audit your JavaScript to identify and remove unused code. This can significantly reduce the amount of JavaScript loaded and potentially save 321 KiB of data.

Defer Offscreen Images

Implement lazy loading for images that are not immediately visible on the screen. This can lower the time to interactive and save around 305 KiB of data.

Speed Index

The current Speed Index is 2.2 seconds. This metric indicates how quickly the content is visually populated. Continue optimising resource loading and rendering processes to improve this score.

Efficient Cache Policy

Implement long cache lifetimes for static assets to enhance repeat visit performance. Efficient caching was identified for 6 resources, which can improve load times for returning users.

Serve Images in Next-Gen Formats

Adopt modern image formats like WebP or AVIF to reduce image file sizes. This change could save approximately 9 KiB.

Cumulative Layout Shift (CLS)

The CLS score is 0.511, indicating noticeable layout shifts. Stabilise layout by setting size attributes for images and avoiding dynamic content that shifts page layout unexpectedly.

Descriptive Link Text

Ensure that all links contain descriptive text to enhance accessibility and SEO. Currently, 5 links need improvement in this area.

Reduce Unused CSS

Review stylesheets to remove unused CSS rules, potentially saving 111 KiB. Prioritise loading CSS needed for above-the-fold content first.

Eliminate Render-Blocking Resources

Identify and defer non-critical JavaScript and CSS to eliminate render-blocking resources. Potential savings in render time are about 280 ms.

Minimize Main-Thread Work

The main-thread work duration is 2.6 seconds. Optimise JavaScript execution and reduce the size of JavaScript files to speed up main-thread tasks.

Time to Interactive (TTI)

TTI is measured at 2.9 seconds. Aim to shorten this time by optimising resource loading and improving main-thread execution.

Max Potential First Input Delay (FID)

The maximum potential FID is 170 ms. Reduce long tasks to ensure quicker response times to user interactions.

Avoid Large Layout Shifts

Seven layout shifts were identified. Reduce these by ensuring elements are stable during loading to maintain a consistent visual experience.

First Contentful Paint (FCP)

The FCP time is 1.1 seconds. This metric can be improved by optimising the loading of critical resources and reducing server response times.

Improve Image Delivery

Optimise image formats and compression to reduce download times, with an estimated data saving of 36 KiB.

Total Blocking Time (TBT)

The total blocking time is 170 ms. This can be reduced by deferring non-essential scripts and optimising resource execution.

Avoid Multiple Page Redirects

Minimise redirects to reduce additional loading delays, with potential savings of 230 ms.

Implementing these recommendations will help improve the website’s performance, leading to faster load times and a more seamless user experience.

Technical SEO Report for printwaste.co.uk

Overall Feedback Summary

The crawl of printwaste.co.uk was completed successfully, with 100 pages analysed. The website exhibits a solid foundation of SEO best practices, boasting a high on-page score of 95.34 and no duplicate titles, descriptions, or content issues. However, there are specific areas that would benefit from attention to further enhance the site’s SEO performance.

Issues, Impact, and Specific Fixes

1. Canonicalization

• • Issue: Canonical tags are not consistently implemented, with 15 pages pointing to redirects and 82 pages exhibiting canonical chain issues.
  • Impact: Inefficient canonical tag usage can lead to poor page indexing and potential dilution of page authority.
  • Fix: Review and correct the canonical tags to ensure they point directly to the final URL, eliminating unnecessary redirects and chains.

2. No <h1> Tag

• • Issue: One page lacks an <h1> tag.
  • Impact: The absence of an <h1> tag could affect the page’s relevance and visibility in search engine results.
  • Fix: Ensure every page includes a unique and descriptive <h1> tag that accurately represents the page content.

3. Non-Indexable Pages

• • Issue: There are 66 non-indexable pages.
  • Impact: Non-indexable pages cannot be crawled and indexed by search engines, which may result in reduced visibility.
  • Fix: Evaluate why these pages are non-indexable and adjust their settings if they should be indexed.

4. No Content Encoding

• • Issue: 17 instances of missing content encoding.
  • Impact: Lack of content encoding could lead to slower loading times and an increase in bandwidth usage.
  • Fix: Implement proper content encoding such as GZIP compression to improve page loading times.

5. Render Blocking Resources

• • Issue: There is one instance of render-blocking resources.
  • Impact: Render-blocking resources can delay the rendering of web pages, impacting user experience and SEO.
  • Fix: Optimize and defer the loading of resources to minimize render-blocking.

6. Broken Resources

• • Issue: One broken resource was detected.
  • Impact: Broken resources can lead to poor user experience and negatively affect the visual integrity of a page.
  • Fix: Identify and correct the broken resource link or provide an alternative.

7. Missing Image Titles

• • Issue: One image is missing a title.
  • Impact: Titles are important for image accessibility and can contribute to improved SEO.
  • Fix: Add descriptive titles to all images to enhance accessibility and SEO.

8. Low Content Rate

• • Issue: There is one page with a low content rate.
  • Impact: Pages with insufficient content may not rank well in search engine results.
  • Fix: Enrich the content on the affected page with relevant information and keywords.

Additional Observations

• SSL Certificate: The SSL certificate is valid, ensuring encrypted and secure connections.
• HTTP/2 Usage: The website supports HTTP/2, enhancing page loading speed and performance.
• Sitemap and Robots.txt: Both are present, indicating good foundational SEO practices.
• Redirects and Errors: There are no broken links or redirect loops, which is excellent for maintaining site integrity and user experience.

Conclusion

The website is well-optimised for SEO, with a few areas identified for improvement. Addressing these issues will strengthen the site’s SEO performance and enhance user experience. Regular audits and updates are recommended to maintain and improve the website’s SEO health.

Summary

The website is built using a WordPress content management system with various plugins and technologies such as Google Analytics, Gravity Forms, and Litespeed Cache. It utilises jQuery and OWL Carousel for JavaScript libraries and runs on PHP with a MySQL database. The overall technology stack is robust for a standard WordPress site but may benefit from certain optimisations for performance and security enhancements.

Technology Stack Assessment

Analytics

• • Google Analytics: This is used for tracking and analysing website traffic. It provides comprehensive insights into user behaviour and site performance.

Add-ons

• • WordPress Plugins:
  • Gravity Forms: Utilised for creating advanced forms on the website.
  • Litespeed Cache: Helps in improving the site speed by caching static resources.

Web Development

• • JavaScript Libraries:
  • jQuery: A fast, small, and feature-rich JavaScript library.
  • OWL Carousel: A touch-enabled jQuery plugin that lets you create a beautiful responsive carousel slider.
  • Programming Languages:
  • PHP: The server-side scripting language primarily used for WordPress development.

Servers

• • Caching:
  • Litespeed Cache: Enhances performance by reducing server load through efficient caching.
  • Databases:
  • MySQL: A reliable and widely-used relational database management system.

Other Technologies

• • Widgets:
  • Slider Revolution: A responsive slider plugin for showcasing content in an engaging way.

Content Management

• • CMS and Blog Platform:
  • WordPress: A versatile content management system used for website and blog management.

Media

• • Photo Galleries:
  • Slider Revolution: Also used for creating dynamic photo galleries.

Recommendations for Improvements

1. Security Enhancements:

• • Consider implementing additional security plugins like Wordfence or Sucuri to protect against potential vulnerabilities.

2. Performance Optimisation:

• • Evaluate the use of a Content Delivery Network (CDN) to further enhance load times globally.
  • Regularly audit and optimise database queries to maintain fast response times.

3. SEO Improvements:

• • Use SEO plugins such as Yoast SEO or Rank Math to enhance search engine visibility.
  • Ensure all images and media are optimised for faster loading times and better performance.

4. JavaScript and CSS Management:

• • Minify and combine CSS and JavaScript files to reduce HTTP requests and improve loading speeds.
  • Consider replacing jQuery with vanilla JavaScript for newer projects to reduce dependency on external libraries and improve performance.

5. Accessibility and Usability:

• Conduct an accessibility audit to ensure compliance with WCAG guidelines, improving user experience for all visitors.

By addressing these areas, the website can achieve enhanced security, faster performance, and improved user engagement.

Summary

The SEO analysis reveals a strong presence in niche keywords related to recycling and confidential shredding, with several top-ranking keywords and a commendable estimated traffic value (ETV). The primary strength lies in the ability to rank well for high-value and moderate search volume keywords, particularly in the recycling sector. However, there remains potential for improvement in ranking more highly for higher search volume keywords to increase overall visibility and traffic.

Rankings Overview

• • Total Ranked Keywords: 100
  • Position 1 Keywords: 5
  • Position 2-3 Keywords: 4
  • Position 4-10 Keywords: 38
  • Position 11-20 Keywords: 53
  • Position 21-50 Keywords: 0
  • Position 50+ Keywords: 0

Keywords are predominantly ranked within the top 20 positions, with a significant number in the 4-10 range. This indicates strong visibility and the potential to improve rankings further with targeted strategies.

Keyword Analysis

• Top Ranked Keyword: “printwaste”
• Highest Search Volume: 320 for “printwaste”
• Total Search Volume: 26,860
• High Value Keywords (CPC > $1): 74

The presence of high CPC keywords suggests a robust opportunity for monetization. However, the highest search volume keyword only reaches 320, indicating a need to target higher volume terms.

Backlinks and Strategies

While backlink data is not detailed here, it is crucial to:

1. Enhance Link Building: Focus on acquiring high-quality backlinks from authoritative sites in the recycling and environmental sectors.
2. Content Strategy: Develop comprehensive content around high-value and high-search-volume keywords to improve rankings and traffic.
3. Local SEO: Emphasize local search optimization for terms like “recycling” and “shredding services” to capture regional markets.

Strategic Recommendations

1. Keyword Refinement: Identify and target higher search volume keywords without sacrificing the current high-value terms.
2. Content Expansion: Create targeted content that addresses common queries and needs related to recycling and shredding, leveraging long-tail keywords.
3. Technical SEO: Ensure the website is optimized for speed, mobile accessibility, and has an intuitive structure to enhance user experience and search engine crawlability.
4. Local Engagement: Engage with local communities and businesses through online and offline channels to boost local search presence.

Conclusion

The SEO performance is commendable, with a strong foundation in specific niches. By refining keyword strategies, enhancing content, and focusing on technical and local SEO improvements, there is significant potential to increase traffic and rankings further. The focus should be on scalability and capturing broader search terms while maintaining the quality and relevance of existing content.