One Planet Capital - Website Report

Introduction

The report provides a comprehensive analysis of the website’s current performance, user experience, and SEO effectiveness. By focusing on key areas for improvement, the website can enhance its speed, search visibility, and conversion rates. The following are the ten key findings that could significantly impact performance and conversions.

Key Findings

1. JavaScript Execution Time: High JavaScript execution time affects page speed, suggesting a need for optimisation by minifying and deferring scripts.

2. Image Optimisation: Large image sizes and formats are impacting load efficiency. Adopting next-gen formats like WebP could significantly reduce load times.

3. Third-Party Code Impact: Third-party scripts are blocking the main thread, leading to slower responsiveness. Loading these asynchronously can improve performance.

4. SEO Fundamentals: The presence of broken links, duplicate content, and missing meta descriptions are hindering SEO effectiveness. Addressing these can improve search engine rankings.

5. Keyword Opportunities: Strong performance in niche keyword rankings presents opportunities to expand visibility through targeted SEO strategies.

6. Page Speed Metrics: Metrics like Largest Contentful Paint and Total Blocking Time indicate areas for improvement in rendering and interactivity.

7. Security Enhancements: Implementing additional security measures, such as Content Security Policy, can protect against code injection attacks.

8. Technology Stack Updates: Transitioning to modern JavaScript frameworks can enhance performance and maintainability of the website.

9. Accessibility and Mobile Responsiveness: Ensuring the website meets accessibility standards and is fully responsive can improve user experience across all devices.

10. Content Strategy: Developing targeted content around high-value keywords and enhancing current content can increase engagement and conversions.

By addressing these key findings, the website can achieve improved performance metrics, enhanced user experience, and a stronger competitive position in search engine rankings.

Summary

The website’s performance, based on the provided PageSpeed Insights scores, highlights key areas for improvement, particularly in terms of load efficiency and user experience. Major issues include high JavaScript execution time, large image sizes, and the impact of third-party code. Addressing these concerns could significantly improve page speed and user interaction.

Key Performance Metrics

Largest Contentful Paint (LCP)

• Value: 2.7 s
• Implication: The time taken for the largest visible element to load is moderately high, indicating potential delays in rendering critical content.

Max Potential First Input Delay (FID)

• Value: 380 ms
• Implication: Users may experience noticeable delays before they can interact with the page, which could be due to long tasks blocking the main thread.

Speed Index

• Value: 3.0 s
• Implication: The overall speed at which content is visually displayed is satisfactory but could be improved for a smoother experience.

First Contentful Paint (FCP)

• Value: 1.1 s
• Implication: Initial content loads relatively quickly, which is a positive indicator of initial load performance.

Time to Interactive (TTI)

• Value: 5.5 s
• Implication: The page takes a significant amount of time to become fully interactive, which can frustrate users.

Total Blocking Time (TBT)

• Value: 690 ms
• Implication: The time during which the page is blocked from responding to user input is high, affecting interactivity.

Key Recommendations

Reduce the Impact of Third-Party Code

• Current Issue: Third-party code blocked the main thread for 710 ms.
• Recommendation: Limit the use of third-party scripts and consider loading them asynchronously or after the main content has loaded to improve load times and responsiveness.

Optimize CSS Usage

• Current Issue: Potential savings of 173 KiB in unused CSS.
• Recommendation: Remove unused CSS and defer the loading of non-essential styles to reduce load times.

Efficient Image Handling

• Current Issue: Potential savings of 1,188 KiB by properly sizing images and 1,160 KiB by using next-gen formats.
• Recommendation: Serve images in formats like WebP and ensure they are appropriately sized for their display context to reduce load times and data usage.

Reduce JavaScript Execution Time

• Current Issue: 1.7 s spent on JavaScript execution.
• Recommendation: Minify and defer non-critical JavaScript, and eliminate duplicate modules to decrease the load on the main thread.

Improve Cache Policy

• Current Issue: 10 resources found without efficient caching.
• Recommendation: Implement a long-term caching strategy for static assets to speed up repeat visits.

Minimize Main-Thread Work

• Current Issue: 2.9 s spent on main-thread tasks.
• Recommendation: Optimize JavaScript and CSS to minimize processing time and improve interactivity.

Address Network Payloads

• Current Issue: Total network size of 5,181 KiB.
• Recommendation: Compress and minify resources to reduce the overall size of network requests.

Eliminate Render-Blocking Resources

• Current Issue: 360 ms of potential savings.
• Recommendation: Inline critical CSS and defer non-essential scripts to improve initial render times.

Enhance Accessibility

• Current Issue: Links lacking descriptive text.
• Recommendation: Ensure all links have descriptive text to aid navigation and improve SEO.

By focusing on these recommendations, the website can achieve better performance scores, leading to enhanced user experience and potentially improved search engine rankings.

Technical SEO Report for www.oneplanet.capital

Overall Feedback Summary

The SEO audit of www.oneplanet.capital reveals a strong foundation with a good on-page score of 86.93. The site benefits from valid SSL certification, proper HTTPS implementation, and a robust internal linking structure. However, several areas require attention to enhance search engine visibility and user experience. Key issues include broken links, duplicate content, missing meta descriptions, and long title tags. Addressing these will improve the site’s performance and compliance with SEO best practices.

Crawl Statistics

• Crawl Progress: Finished
• Max Crawl Pages: 100
• Pages Crawled: 100
• Pages in Queue: 0
• Crawl Stop Reason: Limit Exceeded

Domain Information

• Domain Name: www.oneplanet.capital
• IP Address: 198.49.23.144
• Server: Squarespace
• SSL Certificate: Valid, issued by Let’s Encrypt, expiring on 4th April 2025
• HTTP/2: Supported

Key Issues and Recommendations

Broken Links

• Impact: 96 broken links can lead to poor user experience and affect the site’s credibility.
• Fix: Conduct a link audit to identify and repair or redirect broken links.

Duplicate Content

• Impact: 30 instances of duplicate content can confuse search engines and dilute ranking signals.
• Fix: Use canonical tags to specify the preferred version of a page and consolidate duplicate pages.

Duplicate Titles and Descriptions

• Impact: Duplicate titles (2) and descriptions (2) can lead to keyword cannibalisation and inefficiencies in ranking.
• Fix: Create unique, descriptive titles and meta descriptions for each page.

Missing Meta Descriptions

• Impact: 12 pages without meta descriptions may suffer from lower click-through rates.
• Fix: Add concise and relevant meta descriptions to improve SERP visibility.

Title Length Issues

• Impact: 38 titles are too long and 17 are too short, which could affect readability and relevance.
• Fix: Ensure title tags are between 50-60 characters to optimise for search engines.

Image Alt and Title Attributes

• Impact: 88 images lack alt text and titles, affecting accessibility and SEO.
• Fix: Add descriptive alt text and titles to all images to improve accessibility and keyword relevance.

Canonicalization Issues

• Impact: Canonicalization issues may cause search engines to index the wrong pages.
• Fix: Implement correct canonical tags to guide search engines to the preferred pages.

Redirect Chains and Loops

• Impact: Potential redirect loops can cause crawl inefficiencies.
• Fix: Check and resolve any unnecessary redirects to improve crawl efficiency.

SEO Friendly URLs

• Impact: URLs are not fully optimised for SEO, with a score of 76.
• Fix: Simplify URLs to include relevant keywords and remove unnecessary characters.

Additional Checks

• WWW Redirect: Not implemented, consider redirecting non-WWW to WWW or vice versa for uniformity.
• Page Not Found (404): Properly handled, but ensure all 404 pages are accounted for and redirected if necessary.
• Content Rate: 88 pages have a low content rate. Enhance content quality and depth where possible.

Conclusion

The website is on a strong technical footing, but addressing the highlighted issues will significantly enhance its SEO performance. Regular audits and updates are recommended to maintain and improve search engine rankings.

Summary

The website employs a fairly standard technology stack that includes Google Analytics for tracking, Google Hosted Libraries for content delivery, and HSTS for security. The use of jQuery and Stimulus demonstrates reliance on well-established JavaScript libraries and frameworks. However, there are opportunities to modernise and enhance the stack for improved performance, security, and maintainability.

Analytics

• Current Technology: Google Analytics
• Recommendations: Consider upgrading to Google Analytics 4 (GA4) to take advantage of advanced features such as enhanced measurement, improved data control, and more detailed insights into user behaviour. Additionally, evaluate the integration of privacy-focused analytics solutions, such as Matomo, if data privacy is a primary concern.

Servers

• Current Technology: Google Hosted Libraries
• Recommendations: Evaluate the use of a Content Delivery Network (CDN) like Cloudflare or AWS CloudFront to enhance global delivery speeds and provide additional security features. These CDNs offer DDoS protection, SSL management, and caching, which can reduce server load and improve page load times.

Security

• Current Technology: HSTS (HTTP Strict Transport Security)
• Recommendations: Ensure that all security headers are properly configured. Consider implementing Content Security Policy (CSP) to prevent XSS attacks and other code injection attacks. Regularly review and update security protocols to stay ahead of emerging threats.

Web Development

• JavaScript Libraries: jQuery
• Recommendations: While jQuery is robust and widely used, consider migrating to modern JavaScript frameworks like React, Vue.js, or Svelte for building interactive and dynamic user interfaces. These frameworks offer better performance and maintainability.
• JavaScript Frameworks: Stimulus
• Recommendations: Stimulus is a lightweight framework that pairs well with server-rendered HTML. However, if building more complex, single-page applications (SPAs), consider adopting a more comprehensive framework like React or Angular, which provides enhanced functionality and developer tools.

General Recommendations

1. Performance Optimisation: Regularly audit the website’s performance using tools like WebPageTest or Lighthouse. Focus on reducing page load times by optimising images, minifying CSS and JavaScript, and implementing lazy loading.

2. Responsive Design: Ensure that the website is fully responsive and mobile-friendly. Use media queries and flexible grid layouts to provide an optimal viewing experience across all devices.

3. Accessibility: Conduct an accessibility audit to ensure the website meets WCAG 2.1 standards. This includes providing alt text for images, ensuring sufficient colour contrast, and enabling keyboard navigation.

4. SEO Enhancements: Implement structured data using Schema.org to enhance search engine visibility. Regularly update meta tags, headings, and content to align with current SEO best practices.

By addressing these recommendations, the website can improve in terms of speed, security, and user experience, ultimately leading to better engagement and conversion rates.

Summary

This report provides an analysis of the current SEO strengths and weaknesses based on keyword rankings, search volume, competition, and the overall strategy. The data highlights a strong presence in specific keywords, with opportunities for improvement in broader market segments. Key insights include high-ranking keywords with low competition, along with potential strategies to enhance visibility and traffic.

Keyword Rankings

• Position 1 Keywords: The website ranks at position 1 for two keywords: “one planet capital” and “oneplanet capital.” These keywords have a search volume of 210 and low competition, indicating a strong competitive advantage in these specific terms.
• Position 4-10 Keywords: Six keywords are ranked between positions 4 to 10, such as “second hand clothing market” and “used clothes market,” which suggests potential for improvement to achieve higher rankings.
• Position 11-20 Keywords: There are 12 keywords in this bracket, indicating a need for optimisation to push these terms into the top 10.
• Position 21-50 Keywords: 21 keywords fall within this range, presenting opportunities to increase visibility through targeted SEO efforts.
• Position 50+ Keywords: 40 keywords are ranked beyond position 50, representing a significant area for growth and improvement.

Search Volume and Competition

• Highest Search Volume: The highest search volume is for the keywords “second hand apparel,” with a volume of 9,900. However, the competition is very high, indicating a challenging market to penetrate.
• Average Competition: The average competition across the dataset is relatively low, with numerous keywords having minimal competition, indicating opportunities for strategic targeting.
• Keywords with CPC > $1: There are 28 keywords with a cost-per-click (CPC) greater than $1, suggesting high commercial intent and potential for monetisation.

Estimated Traffic Value (ETV)

The total Estimated Traffic Value (ETV) is approximately 350.94, which represents the potential monthly value of the traffic based on current rankings. This value can be improved by focusing on enhancing keyword rankings, particularly those with high search volumes and low competition.

SEO Strategies

• Optimisation for High-Value Keywords: Focus on improving rankings for keywords with high search volumes and low competition. This can be achieved through on-page SEO enhancements, such as optimising meta tags, improving content relevance, and leveraging internal linking.
• Content Development: Create targeted content around high-value keywords, particularly those with high CPC, to attract and convert visitors effectively.
• Backlink Strategy: Develop a robust backlink strategy to improve domain authority and support ranking improvements, especially for keywords currently in the lower positions.
• Long-Tail Keyword Targeting: Consider targeting long-tail keywords, which often have lower competition and can drive highly targeted traffic to the site.

Conclusion

The website demonstrates strong performance in niche areas with potential for increased traffic through strategic SEO improvements. By focusing on optimising current keyword rankings and expanding content to target high-value and long-tail keywords, the site can enhance its overall search visibility and increase its Estimated Traffic Value.