Manatal (Competitor) - Website Report

Introduction

This report provides a comprehensive analysis of key performance and conversion factors affecting the website. It synthesises insights from various technical evaluations, highlighting the most impactful areas for improvement. The focus is on optimising website speed, SEO health, and backend technologies to drive better performance and user engagement.

Key Findings

1. Third-Party Code Management: Third-party code significantly impacts load speed by blocking the main thread for 440 ms. Optimising the loading sequence of these codes can enhance overall performance.

2. Image Optimisation: Improperly sized and delivered images present an opportunity to save significant bandwidth, suggesting a shift to responsive images and next-gen formats like WebP.

3. JavaScript and CSS Payloads: Excessive and duplicated JavaScript and CSS are major contributors to slow load times. Splitting and deferring non-essential scripts can free up the main thread and improve speed.

4. Caching Strategies: Inefficient caching policies are identified, with potential savings by extending cache lifetimes for static assets to improve repeat visit speeds.

5. SEO Structure Improvements: Issues with canonical tags, duplicate meta descriptions, and content duplication were found, which can confuse search engines and dilute link equity.

6. Page Load Times: High loading times correlate with higher bounce rates. Recommendations include leveraging browser caching and potentially using a CDN to improve speed.

7. Keyword Strategy: While the site ranks well for existing keywords, expanding the keyword portfolio could capture additional search queries and broaden reach.

8. Security Measures: Current security technologies are solid, but additional measures like CSP headers should be considered to protect against vulnerabilities.

9. Technology Stack Modernisation: Consider modernising the JavaScript stack by transitioning from jQuery to lightweight alternatives to enhance performance.

10. Tag Management: Regular audits of tag management setups are recommended to ensure optimal configuration, which reduces performance impacts and enhances data privacy compliance.

By addressing these key findings, the website can significantly improve its performance, user experience, and conversion rates, leading to enhanced visibility and competitiveness in the digital space.

Website Performance Summary

The website’s performance is currently hindered by several factors impacting its load times and overall efficiency. Key areas needing improvement include managing third-party code, optimising image sizes, reducing JavaScript and CSS payloads, and implementing efficient caching strategies. Addressing these areas will enhance user experience by improving load times and interactivity.

Key Performance Insights and Recommendations

Reduce the Impact of Third-Party Code

• Issue: Third-party code blocked the main thread for 440 ms.
• Recommendation: Limit the number of third-party providers and load their code only after the primary content has loaded. This can significantly enhance loading speed.

Properly Size Images

• Issue: Improperly sized images could save an estimated 1,049 KiB.
• Recommendation: Use responsive images that fit the display size to save bandwidth and improve loading times.

Largest Contentful Paint Element

• Issue: Largest Contentful Paint occurred at 1,790 ms.
• Recommendation: Optimise the loading of the largest visible elements to improve this metric, potentially through lazy loading or prioritising critical resources.

Minimise Main-Thread Work

• Issue: JavaScript parsing, compiling, and execution took 2.4 seconds.
• Recommendation: Reduce the size of JavaScript payloads by splitting code and deferring non-essential scripts to improve main-thread availability.

Max Potential First Input Delay

• Issue: The maximum potential delay is 310 ms.
• Recommendation: Streamline long tasks and ensure that the browser can quickly respond to user interactions by deferring heavy scripts.

Eliminate Render-Blocking Resources

• Issue: Estimated savings of 790 ms can be achieved.
• Recommendation: Inline critical JS/CSS and defer non-critical resources to enhance page rendering speed.

Address Deprecated APIs

• Issue: One deprecated API warning found.
• Recommendation: Update the codebase to remove reliance on deprecated APIs, ensuring future browser compatibility.

Legacy JavaScript

• Issue: Estimated savings of 100 KiB by optimising JavaScript for modern browsers.
• Recommendation: Avoid transpiling for modern browsers to reduce unnecessary JavaScript payloads unless legacy browser support is essential.

Improve Image Delivery

• Issue: Estimated savings of 593 KiB.
• Recommendation: Optimise images through compression and next-gen formats to reduce download times.

First Contentful Paint

• Issue: Occurred at 1.1 seconds.
• Recommendation: Improve server response times and optimise resource delivery to achieve faster initial paint.

Defer Offscreen Images

• Issue: Estimated savings of 114 KiB.
• Recommendation: Implement lazy loading for images not immediately visible to improve loading performance.

Duplicated JavaScript

• Issue: Estimated savings of 334 KiB from duplicated modules.
• Recommendation: Remove redundant JavaScript modules to streamline network activity.

Time to Interactive

• Issue: 4.7 seconds to become interactive.
• Recommendation: Prioritise interactive elements and defer non-essential scripts to enhance user experience.

Reduce Unused JavaScript

• Issue: Estimated savings of 807 KiB.
• Recommendation: Audit and remove unused scripts to decrease network load and improve performance.

Serve Static Assets with an Efficient Cache Policy

• Issue: 18 resources found without efficient caching.
• Recommendation: Implement longer cache lifetimes to enhance repeat visit speed.

Avoid Enormous Network Payloads

• Issue: Total size was 3,847 KiB.
• Recommendation: Reduce asset size by compressing files and optimising delivery strategies.

Serve Images in Next-Gen Formats

• Issue: Estimated savings of 192 KiB.
• Recommendation: Use formats like WebP or AVIF for better compression and faster downloads.

Total Blocking Time

• Issue: 370 ms of blocking time.
• Recommendation: Optimise scripts to avoid long tasks that block the main thread.

Reduce Unused CSS

• Issue: Estimated savings of 98 KiB.
• Recommendation: Remove unused CSS rules and defer non-critical styles to improve loading efficiency.

Avoid an Excessive DOM Size

• Issue: 2,637 elements in the DOM.
• Recommendation: Simplify the DOM structure to reduce memory usage and improve rendering performance.

Use Efficient Cache Lifetimes

• Issue: Estimated savings of 1,426 KiB.
• Recommendation: Implement efficient cache policies to ensure faster reload times for returning visitors.

Technical SEO Report for www.manatal.com

Overall Feedback Summary

The technical SEO analysis for www.manatal.com reveals a robust and well-structured website with an on-page score of 88.02. However, there are notable areas for improvement, especially in ensuring all pages utilize canonical tags, optimising meta descriptions, and addressing duplicate content issues. While there are no broken links, the presence of duplicate descriptions and high low-content rates should be prioritised to enhance search engine visibility and user experience.

Detailed Findings and Recommendations

1. Canonicalization Issues

• Impact: Missing canonical tags can lead to duplicate content issues, confusing search engines about the preferred version of a page.
• Recommendation: Implement canonical tags on all pages, ensuring they point to the most authoritative version of the URL to consolidate link equity and avoid potential penalties.

2. Duplicate Meta Descriptions

• Impact: Duplicate descriptions (19 instances) can dilute the effectiveness of meta tags and hinder click-through rates from search engine results.
• Recommendation: Write unique and compelling meta descriptions for each page, summarising the content accurately and including relevant keywords.

3. Duplicate Content

• Impact: Duplicate content (63 instances) can negatively impact SEO by causing search engines to choose which version to index, potentially overlooking the intended page.
• Recommendation: Review content across the site for duplication and prioritise creating original content. Utilise canonical tags where necessary.

4. Title Tag Length Issues

• Impact: Title tags that are too long (15 instances) or too short (4 instances) may not display correctly in search results, potentially affecting click-through rates.
• Recommendation: Optimise title tags to be between 50-60 characters, ensuring they are descriptive and contain primary keywords.

5. Low Content Rate

• Impact: A low content rate (90 instances) can suggest insufficient information on pages, affecting their relevance and ranking potential.
• Recommendation: Enhance the depth and quality of content across the affected pages to increase engagement and search engine ranking potential.

6. Missing Alt Attributes and Image Titles

• Impact: Missing alt attributes (98 instances) and image titles can affect accessibility and image search capabilities.
• Recommendation: Add descriptive alt attributes and titles to all images to improve SEO and accessibility for screen readers.

7. High Loading Time

• Impact: Slow loading times (42 instances) can lead to higher bounce rates and lower user satisfaction, negatively affecting SEO.
• Recommendation: Optimise images, leverage browser caching, and consider using a content delivery network (CDN) to improve page speed.

Additional Checks

• Missing Robots.txt: The absence of a `robots.txt` file could lead to improper indexing of pages. Ensure a `robots.txt` file is present to guide search engine crawlers effectively.
• SSL Certificate Validity: The SSL certificate is valid and correctly configured, enhancing site security and trustworthiness.
• HTTPS Redirect: Ensure all HTTP traffic is redirected to HTTPS to maintain security and SEO benefits.

By addressing these issues, www.manatal.com can enhance its technical SEO foundation, improve user experience, and potentially increase its visibility and performance in search engine results. Regular audits and updates are recommended to maintain SEO health and adapt to any changes in search engine algorithms.

Summary

The website utilises a robust and widely-adopted technology stack, integrating components like Cloudflare for CDN, jQuery for JavaScript functionalities, and Google Tag Manager for analytics. While these technologies provide a solid foundation, there are potential areas for enhancement, particularly in updating JavaScript libraries and considering alternative solutions for content translation.

Server Technologies

CDN:

• Cloudflare and Google Hosted Libraries: These are excellent choices for distributed content delivery, improving load times and offering DDoS protection. Cloudflare also provides additional security features, which can be leveraged for enhanced site protection.

Web Development Technologies

Font Scripts:

• Google Font API: This is a robust solution for web typography, providing access to a wide range of fonts with efficient loading times.

JavaScript Libraries:

• jQuery: While jQuery is a powerful and well-documented library, it may introduce unnecessary overhead if not optimally used. Consider migrating to vanilla JavaScript for lightweight operations or updating to the latest version if jQuery is essential.

Analytics Technologies

Tag Managers:

• Google Tag Manager: This is an excellent tool for managing marketing and analytics tags without requiring code changes. Ensure regular audits of tags to maintain performance and privacy compliance.

Security Technologies

Security Features:

• HSTS (HTTP Strict Transport Security): This is a critical feature for ensuring that browsers interact with the site over HTTPS only. Regular checks should ensure that HSTS policies are correctly configured and updated.

Content Technologies

Translation:

• Weglot: While Weglot offers a seamless solution for multilingual content, evaluate if it meets the website’s scalability and cost-effectiveness needs. Alternatives or in-house solutions might provide more control and potentially lower costs in the long term.

Recommendations for Improvement

1. JavaScript Modernisation: Evaluate the use of jQuery and explore transitioning to vanilla JavaScript or modern frameworks like React or Vue.js where appropriate. This can improve performance and future-proof the site.

2. Security Enhancements: Beyond HSTS, consider implementing additional security measures such as Content Security Policy (CSP) headers and regular security audits to identify vulnerabilities.

3. Translation Strategy: Assess whether Weglot aligns with long-term goals and consider alternatives that might offer more flexibility or integration capabilities.

4. Tag Manager Audit: Conduct regular audits of the Google Tag Manager setup to ensure all tags are necessary and optimally configured, reducing potential impacts on site speed and data privacy concerns.

By addressing these areas, the website can enhance performance, security, and scalability, ensuring it remains competitive in a constantly evolving digital landscape.

Summary

This technical report provides an analysis of SEO strengths and weaknesses based on the performance of keywords in search rankings. The data indicates a strong SEO strategy, with all keywords occupying the first position in search results. The analysis also highlights the estimated traffic value, high-value keywords, and search volume metrics, offering insights into areas of potential improvement and strategic focus.

SEO Performance Overview

• Total Ranked Keywords: 100
• Position 1 Keywords: 100
• Estimated Traffic Value (ETV): 3,545.47
• High-Value Keywords (CPC > $1): 22
• Highest Search Volume Keyword: “duties and responsibilities of housekeeping supervisor” with a volume of 720
• Overall Search Volume: 11,770
• Language: English
• Country: All

Strengths

Rankings

• All 100 keywords are ranked in position 1, demonstrating exceptional SEO performance and visibility.

Keywords

• High-value keywords (CPC > $1) constitute 22% of the total ranked keywords, indicating potential monetisation opportunities.
• The keyword “duties and responsibilities of housekeeping supervisor” leads with the highest search volume, suggesting it is a significant driver of traffic.

Backlinks

• While specific backlink data is not provided, the high ranking indicates effective backlink strategies, potentially involving authoritative and relevant inbound links.

Strategies

• The consistent position 1 rankings across all keywords suggest a well-executed content strategy that aligns closely with search intent and user demand.

Weaknesses

Keyword Diversity

• While current keywords perform well, there may be limited diversity in keyword targeting. Expanding keyword variations could capture additional search queries and broaden audience reach.

Traffic Value Optimisation

• The report indicates an opportunity to increase the estimated traffic value by further optimising high CPC keywords and exploring new monetisation strategies.

Strategic Recommendations

1. Expand Keyword Portfolio: Consider targeting a wider range of related keywords and phrases to capture more diverse search traffic.

2. Optimise for High-Value Keywords: Focus on increasing visibility and conversion potential for high CPC keywords to enhance revenue opportunities.

3. Content Enhancement: Continuously refine and expand content to maintain top rankings and address evolving search intents.

4. Backlink Strategy: Strengthen backlink profiles by acquiring links from high-authority domains relevant to the industry.

5. Monitor Competitors: Regularly analyse competitor strategies to identify new trends and opportunities for growth.

This analysis underscores a robust SEO strategy with opportunities for further optimisation and growth in search visibility and traffic value.