KB Install Ltd - Website Report

### Key Aspects Impacting Performance and Conversions

#### Introduction

This report summarises key findings from a comprehensive analysis of website performance, technical SEO, keyword rankings, and technology stack. Addressing these findings can significantly enhance site speed, user experience, and search engine visibility, ultimately driving better performance and conversions.

#### Key Findings

1. Image Optimisation: Properly sizing and encoding images, and using next-gen formats like WebP, can dramatically reduce load times and improve user experience.

2. CSS and JavaScript Management: Reducing unused CSS and eliminating render-blocking resources can enhance initial page rendering, improving page load speeds.

3. Efficient Caching: Implementing efficient cache policies for static assets can speed up repeat visits, providing a smoother user experience.

4. Meta Descriptions and Title Tags: Crafting unique and compelling meta descriptions and optimising title tags can increase click-through rates from search engine results.

5. Content Enhancement: Increasing the quality and quantity of content on low-content pages can improve user engagement and search engine rankings.

6. Image Attributes: Adding alt text and titles to images enhances SEO and accessibility, making content more comprehensible to search engines and users.

7. Keyword Strategy: Focusing on generic and industry-related keywords, alongside strong branded keyword performance, can broaden audience reach and improve visibility.

8. Backlink Profile: Strengthening the backlink profile with quality links from authoritative sites can boost domain authority and improve keyword rankings.

9. Local SEO: Enhancing local SEO efforts can increase visibility in local searches, particularly for keywords like geographic identifiers.

10. Technology Stack Updates: Regular updates to the server and CMS, along with security enhancements, ensure the website remains efficient, secure, and scalable.

By addressing these findings, the website can improve its overall performance, enhance user experience, and increase conversion rates. Regular audits and strategic updates are recommended to sustain and build upon these improvements.

Summary

The website’s performance analysis reveals several areas for improvement that could enhance the speed and efficiency of your site’s loading experience. Key issues include oversized images, unused CSS, inefficient caching policies, and the need for modern image formats. By addressing these areas, you can significantly improve page load times and user experience.

Detailed Analysis and Recommendations

Properly Size Images

Current images are not optimally sized, leading to excessive data usage and longer load times. There is a potential saving of 421 KiB by resizing images to fit the display dimensions. Consider serving images that are appropriately sized for different devices using responsive design techniques.

Reduce Unused CSS

The website contains unused CSS rules, resulting in unnecessary network activity. By removing or deferring CSS not used for above-the-fold content, you could potentially save 15 KiB. Consider a thorough audit of your stylesheets to eliminate unused styles.

Serve Static Assets with an Efficient Cache Policy

The analysis found 25 resources without an efficient cache policy. Implementing a long-cache lifetime can significantly improve the speed of repeat visits by storing assets locally in users’ browsers.

Largest Contentful Paint Element

The Largest Contentful Paint (LCP) element was measured at 1,410 ms. To improve this metric, focus on optimising the loading of the largest elements within the viewport, such as large images or blocks of text, by deferring non-essential resources and prioritising critical elements.

Eliminate Render-Blocking Resources

There are resources blocking the first paint, with potential savings of 450 ms. Consider inlining critical CSS and deferring non-critical JavaScript and styles to improve the speed of initial page rendering.

Speed Index

The Speed Index is 1.2 seconds, which indicates how quickly the page content is visibly populated. Optimising the loading sequence of resources can improve this metric.

Avoid Enormous Network Payloads

The total size of network payloads is 6,020 KiB, which is quite large and may lead to slow load times. Reducing the size of these payloads through techniques such as minification and compression is recommended.

Efficiently Encode Images

By efficiently encoding images, you could save an additional 22 KiB. Consider using image optimisation tools and techniques to reduce file sizes without compromising quality.

Serve Images in Next-Gen Formats

Switching to next-gen image formats like WebP or AVIF can result in a potential saving of 1,853 KiB. These formats offer superior compression, reducing download times and data usage.

Avoid Multiple Page Redirects

The presence of redirects can delay page loading, with potential savings of 190 ms. Review your site’s URL structure to minimise unnecessary redirects.

Time to Interactive

The Time to Interactive (TTI) is 1.4 seconds. Aim to reduce this metric by optimising scripts and resources to ensure the page becomes fully interactive more quickly.

Does Not Use HTTPS

One insecure request was detected. Ensure all site resources are served via HTTPS to protect user data and improve security. Transitioning to HTTPS is also essential for compliance with modern web standards.

Largest Contentful Paint

The LCP metric was 1.4 seconds. As previously mentioned, optimising the loading of large elements can enhance this metric and improve user perception of load speed.

First Contentful Paint

The First Contentful Paint (FCP) is 0.8 seconds. This marks when the first text or image is painted, and it can be improved by optimising initial server response time and reducing render-blocking resources.

By implementing these recommendations, you can improve the overall performance, speed, and user experience of your website.

Technical SEO Report for KBInstall.com

Overall Feedback Summary

The technical SEO analysis of KBInstall.com reveals a generally well-structured website with a strong foundation. The site is effectively utilising SSL, canonicalisation, and HTTP/2, which are crucial for security and performance. However, there are several key areas that require attention to enhance SEO performance and user experience, such as improving meta descriptions, title tags, and image attributes. Below is a detailed breakdown of the issues identified and recommended actions for improvement.

Key Issues and Recommendations

1. Missing Meta Descriptions

• • Impact: Meta descriptions are vital for providing search engines and users with a summary of the page content. Missing descriptions can lead to lower click-through rates (CTR) from search engine results pages (SERPs).
  • Pages Affected: 8 pages.
  • Recommendation: Craft unique and compelling meta descriptions for each page, focusing on relevant keywords and providing a clear call to action.

2. Title Tags Too Short

• • Impact: Short title tags may not fully convey the page’s topic, reducing relevance for search queries and potentially impacting rankings.
  • Pages Affected: 7 pages.
  • Recommendation: Expand title tags to include important keywords and ensure they accurately reflect the page content while maintaining clarity and conciseness.

3. Low Content Rate

• • Impact: Pages with low content rates might not provide sufficient information for users or search engines, potentially affecting rankings and user engagement.
  • Pages Affected: 8 pages.
  • Recommendation: Increase the amount of high-quality, relevant content on affected pages to improve user experience and search engine visibility.

4. Missing Alt Text for Images

• • Impact: Alternative text helps search engines understand the content of images, which is crucial for SEO and accessibility. Missing alt text can hinder these efforts.
  • Pages Affected: 8 pages.
  • Recommendation: Add descriptive alt text to all images, ensuring they are relevant to the page content and incorporate appropriate keywords.

5. Missing Image Titles

• • Impact: Image titles can provide additional context and improve user interaction with images, though they are less critical for SEO than alt text.
  • Pages Affected: 8 pages.
  • Recommendation: Include meaningful titles for images where appropriate, enhancing both user experience and potential SEO benefits.

6. High Number of Internal Links

• • Impact: A high number of internal links can be beneficial for distributing page authority and aiding navigation, but excessive linking may dilute link equity.
  • Pages Affected: Site-wide.
  • Recommendation: Review internal linking strategy to ensure links are relevant and useful, avoiding over-linking within pages.

7. SSL and Canonicalisation

• • Current Status: Both SSL and canonicalisation checks have passed. The site is secure and correctly implements canonical tags to prevent duplicate content issues.
  • Recommendation: Maintain current practices and regularly review SSL certificates and canonical tags to ensure ongoing compliance and performance.

Additional Observations

• No Broken Links or Resources: The site has no broken links or resources, which is positive for SEO and user experience.
• SEO-Friendly URLs: The URLs are well-structured and SEO-friendly, adhering to best practices.

Conclusion

KBInstall.com demonstrates a strong technical SEO foundation with several areas for improvement. By addressing the identified issues, particularly those related to meta descriptions, title tags, and image attributes, the website can enhance its search engine performance and provide a better user experience. Regular audits and updates are recommended to maintain and improve SEO effectiveness.

Summary

The website utilises a common and reliable technology stack, including Apache HTTP Server, MySQL, and WordPress with a Kadence WP theme. While this is a robust setup for many small to medium-sized websites, there are potential improvements that could enhance performance, security, and scalability.

Detailed Assessment

Servers

• • Web Servers: Apache HTTP Server
  • Overview: Apache is a well-established web server known for its flexibility and wide module support. It is a good choice for WordPress sites.
  • Recommendations: Consider implementing a reverse proxy server such as Nginx to enhance performance under high traffic conditions. This can help with load balancing and caching static content.
  • Databases: MySQL
  • Overview: MySQL is a popular relational database management system that works seamlessly with WordPress.
  • Recommendations: Ensure regular database optimisation and backups are conducted to maintain performance and data integrity. Consider moving to MariaDB, a fork of MySQL, for potentially improved performance and additional features.

Add-ons

• • WordPress Themes: Kadence WP Kadence
  • Overview: Kadence is known for its speed and customisation capabilities, making it a solid choice for WordPress themes.
  • Recommendations: Regularly update the theme to the latest version to benefit from security improvements and new features. Evaluate the use of a child theme to ensure that customisations are preserved during updates.

Content Management

• • CMS and Blogs: WordPress
  • Overview: WordPress is a versatile content management system that powers a significant portion of the web.
  • Recommendations: Implement a comprehensive security plugin to protect against vulnerabilities. Regular updates and security patches are crucial to protect the site from malicious attacks.

Web Development

• Programming Languages: PHP
• Overview: PHP is the server-side scripting language used by WordPress, providing dynamic content to visitors.
• Recommendations: Upgrade to the latest stable version of PHP to ensure the best security and performance. Consider refactoring outdated PHP code to improve efficiency and maintainability.

Conclusion

The current technology stack is well-suited for a WordPress-driven website. By implementing the recommended improvements, the website can achieve better performance, security, and scalability. Regular monitoring and updates are essential to maintain optimal operation.

Summary

The SEO analysis reveals a strong presence for branded keywords, with excellent rankings for terms directly related to “KB Install.” However, there is a noticeable drop in visibility for more generic and industry-related keywords. This report outlines the strengths and weaknesses in keyword rankings, evaluates the impact of backlinks, and provides strategic recommendations for improvement.

Keyword Rankings

• • Top Performing Keywords:
  • “k b install” ranks at position 1, with a significant search volume of 590 and an estimated traffic value (ETV) of 179.36.
  • “kb install ltd” and “kb install mansfield” also hold the top position, sharing the same search volume and ETV as “k b install.”
  • Moderate Performing Keywords:
  • “kb installations” ranks at position 5, with a search volume of 590 but a lower ETV of 27.67.
  • Low Performing Keywords:
  • Keywords like “furniture install” and “ng19 0ft” rank at positions 24 and 35, respectively, with minimal ETVs.
  • “furniture installation services,” “team installation,” “waste carrier licence wales,” and “furniture installer” rank beyond the 50th position, indicating weaker performance.

Backlinks Analysis

• • While the data provided does not include specific backlink metrics, it is crucial to strengthen the backlink profile to improve rankings, particularly for lower-performing keywords.
  • Quality backlinks from industry-relevant and authoritative sites can increase domain authority and boost keyword rankings.

Competition and Search Volume

• • The average competition across the analysed keywords is relatively low, which presents opportunities to improve rankings through targeted SEO efforts.
  • The highest search volume recorded is 590 for the top-performing branded keywords.

Estimated Traffic Value (ETV)

• • The total ETV for the analysed keywords stands at 575.08, largely driven by top-performing branded keywords.
  • There is significant potential to increase ETV by improving the rankings of more competitive industry-related keywords.

Strategies for Improvement

• Optimise for Generic Keywords:
• Focus on enhancing the content and on-page SEO for generic terms like “furniture installation services” and “team installation” to capture a broader audience.
• Content Creation:
• Develop high-quality, informative content targeting low-performing keywords to improve their rankings and drive more traffic.
• Backlink Outreach:
• Engage in outreach campaigns to acquire backlinks from authoritative industry websites, which can significantly enhance domain authority and improve rankings.
• Local SEO Enhancement:
• Strengthen local SEO efforts for keywords like “ng19 0ft” to improve visibility in local searches.

Conclusion

The SEO analysis highlights a strong foundation in branded keyword performance but indicates potential growth in generic and industry-related terms. By implementing strategic content and backlink initiatives, there is an opportunity to enhance overall visibility, increase traffic, and improve the site’s competitive standing in the market.