IT Focus Telemarketing Ltd - Website Report

Introduction Summary

The comprehensive analysis of itfocus-tm.com reveals several opportunities to enhance website performance, user experience, and search engine visibility. Key areas of focus include website speed optimisation, SEO improvements, and technical updates. Addressing these will not only improve load times but also boost overall conversions and user engagement. Below are the key findings from the report:

Key Findings

1. Optimise JavaScript and CSS: Remove unused JavaScript and CSS to reduce load times and improve website speed.

2. Enhance Image Delivery: Use next-gen image formats like WebP and implement lazy loading for offscreen images.

3. Improve Server Response Time: Reduce initial server response time and implement effective caching strategies.

4. Fix Duplicate Metadata: Resolve duplicate title tags and meta descriptions to improve SEO.

5. Update Canonical Tags: Properly implement canonical tags to prevent duplicate content issues.

6. Address Broken Links: Identify and rectify broken links to enhance user experience and SEO.

7. Keyword Optimisation: Focus on improving rankings for keywords currently in positions 4-20.

8. Backlink Acquisition: Pursue quality backlinks to increase website authority and search visibility.

9. Update Technology Stack: Ensure all plugins and technologies are up-to-date to maintain security and performance.

10. Streamline Plugins: Consolidate redundant plugins to reduce load times and improve site efficiency.

By focusing on these key areas, itfocus-tm.com can achieve better performance and increased conversions, ensuring a more satisfying user experience and stronger search engine presence. Regular monitoring and updates will help maintain these improvements.

Summary

The website performance analysis reveals several key areas for improvement that can enhance user experience and load speed. The primary issues involve optimizing JavaScript, improving image delivery, and reducing server response times. Addressing these can significantly reduce load times and enhance the overall user experience. Below are the main recommendations broken down into simple terms for non-developers.

Key Recommendations

1. Optimise JavaScript and CSS

• • Unused JavaScript and CSS: The website is currently delivering a lot of JavaScript and CSS that isn’t needed. This can slow down the website. By only loading what’s necessary, you can save data and speed up the site.
  • Execution Time: The time taken by JavaScript to load and execute is quite high. Simplifying and reducing the amount of JavaScript can help the website load faster.

2. Enhance Image Delivery

• • Next-Gen Formats: Images can be optimized by using modern formats like WebP, which are smaller and faster to load compared to traditional formats like JPEG or PNG.
  • Lazy Loading: Offscreen images can be loaded only when needed (lazy loading) to improve initial load times.
  • Proper Sizing: Ensure images are the correct size for their display area to avoid unnecessary data use and slow loading.

3. Server and Network Improvements

• • HTTPS Implementation: The website should use HTTPS to secure data and improve search rankings and user trust.
  • Server Response Time: The server takes a bit too long to respond initially. Faster server response times can help the page load quicker.
  • Caching: Implementing proper caching strategies allows returning visitors to load pages faster as certain elements won’t need to be re-downloaded.

4. Reduce Third-Party Code Impact

• • Third-Party Scripts: External scripts from other websites can slow down the page. Minimizing these or loading them after the main content can improve load times.

5. Streamline DOM Structure

• • DOM Size: The structure of the website’s code is quite large, which can affect performance. Simplifying the structure can reduce memory usage and improve load speed.

6. Address Deprecated and Legacy Code

• • Legacy JavaScript: Avoid using outdated JavaScript versions for modern browsers to ensure faster and more efficient performance.
  • Deprecated APIs: Update any usage of outdated APIs to stay current with browser standards.

7. Remove Redundant Elements

• Redirects and Duplicate Modules: Eliminate unnecessary redirects and duplicate JavaScript modules to streamline the loading process.

By focusing on these areas, the website can achieve better performance, which is crucial for retaining visitors and improving overall user satisfaction.

Summary of Technical SEO Audit for itfocus-tm.com

The SEO audit for itfocus-tm.com reveals several areas that require attention to improve and maintain the website’s search engine performance. The site has a solid foundation with a high on-page score of 91.98, valid SSL, and optimal server configurations. However, there are some issues such as duplicate metadata, broken links, and canonicalisation problems that need rectification. Addressing these issues will enhance the site’s usability and SEO effectiveness.

Key Recommendations:

• Resolve duplicate title and description tags.
• Fix broken links and resources.
• Implement proper canonical tags.
• Optimise titles for length and relevance.
• Add alt text and titles to images.

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Detailed Technical SEO Issues and Recommendations

Duplicate Titles and Descriptions

Issue:
15 pages have duplicate title tags, and 15 pages have duplicate meta descriptions.

Impact:
Duplicate titles and descriptions can confuse search engines and affect ranking potential, as uniqueness helps distinguish page content.

Fix:
Ensure each page has a unique title and meta description that accurately reflects its content. Use keywords naturally while maintaining relevance.

Broken Links and Resources

Issue:
The website has 21 broken links and 1 broken resource.

Impact:
Broken links hinder user experience and can negatively impact search engine crawling, leading to potential ranking penalties.

Fix:
Identify and remove or update broken links and resources to point to the correct, existing pages or resources.

Canonicalisation Issues

Issue:
Canonical tags are not properly implemented on some pages.

Impact:
Lack of or improper canonicalisation can lead to duplicate content issues, diluting page authority.

Fix:
Implement canonical tags on all pages to inform search engines of the preferred URL for indexing.

Title Length Optimization

Issue:
16 titles are too long, and 15 are too short.

Impact:
Titles that are too long may be truncated in search results, while those that are too short might not sufficiently describe the page’s content.

Fix:
Ensure titles are between 50-60 characters, concise, and include relevant keywords.

Missing Alt Text and Titles for Images

Issue:
91 images are missing alt text or titles.

Impact:
Missing alt text affects accessibility and can hinder search engine indexing of images.

Fix:
Add descriptive alt text and titles to all images to improve accessibility and image SEO.

Low Content Rate

Issue:
91 pages have low content rate warnings.

Impact:
Pages with insufficient content may not adequately satisfy user queries or perform well in search rankings.

Fix:
Enhance page content by adding more relevant and valuable information, ensuring it aligns with user intent and includes relevant keywords.

High Loading and Waiting Times

Issue:
Certain pages exhibit high loading and waiting times.

Impact:
Slow page speeds can lead to poor user experience and negatively impact search engine rankings.

Fix:
Optimize website performance by compressing images, enabling browser caching, and minimising server response times.

Secure Protocol and HTTPS Redirection

Issue:
The site is secure with HTTPS, but ensure all pages correctly redirect from HTTP to HTTPS.

Impact:
Non-HTTPS pages can lead to security warnings for users and potential SEO implications.

Fix:
Verify that all HTTP pages are set to redirect to their HTTPS counterparts to maintain security and SEO benefits.

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By addressing these technical SEO issues, itfocus-tm.com can improve its search engine visibility, user experience, and overall website performance. Regular audits and updates will help maintain optimal SEO health.

Summary of Recommendations

The website employs a robust and widely-used technology stack, leveraging Apache HTTP Server, MySQL, and WordPress, with Elementor as a page builder and Bootstrap for UI development. While these technologies are reliable, the site can benefit from specific updates and optimisations. Key recommendations include updating or replacing outdated plugins, reducing dependency on multiple JavaScript libraries, and considering alternative or optimised frameworks for better performance. Additionally, enhancements in analytics and security measures can be made to improve data handling and user protection.

Detailed Assessment

Servers

• • Web Servers: The site uses Apache HTTP Server, a reliable choice for many websites. Ensure that the server is running the latest stable version to mitigate security vulnerabilities and take advantage of performance improvements.
  • Databases: MySQL is a standard choice for WordPress sites. Regular updates and optimisations, such as indexing and query optimisation, should be performed to maintain efficient database performance.

Web Development

• • UI Frameworks: Bootstrap is used for UI development. Consider updating to the latest version to leverage new features and improvements. Ensure that unused components are removed to reduce bloat.
  • Page Builders: Elementor is widely used and offers flexibility in design. Ensure it is up-to-date to avoid security issues and maintain compatibility with WordPress updates.
  • JavaScript Libraries: The site uses jQuery, jQuery Migrate, Swiper, and Underscore.js. Evaluate the necessity of each library, as reducing the number can improve load times. Consider replacing jQuery Migrate if it’s no longer necessary.
  • Programming Languages: PHP is the primary language, and it is vital to use a supported version for security and performance reasons.
  • Font Scripts: Typekit is used for fonts. Review the current subscription and usage to ensure optimal loading and rendering of fonts.

Add-ons

• • WordPress Plugins:
  • Contact Form 7 and WPForms both handle form creation. Consider consolidating to one plugin if possible to reduce redundancy.
  • Regularly update all plugins, particularly Elementor, Redux Framework, and Yoast SEO, to maintain security and compatibility.
  • Evaluate the necessity of each plugin, as excess plugins can lead to performance issues.
  • WordPress Themes: GeneratePress is an efficient and lightweight theme. Ensure it is updated to the latest version for security and performance enhancements.

Analytics

• • Form Builders: With both Contact Form 7 and WPForms, consider streamlining to a single form builder to simplify management.
  • Analytics and Tag Managers: Google Analytics and Google Tag Manager are essential tools. Ensure configurations are optimised to capture necessary data without affecting performance.

Security

• • Security Measures: HSTS and reCAPTCHA are implemented. Regularly review and update security protocols to protect against new vulnerabilities. Consider additional security plugins or services for enhanced protection.

Content Management

• • CMS and Blogs: WordPress powers the website, a robust CMS choice. Maintain regular updates for the WordPress core to ensure security and stability.

Marketing

• SEO Tools: Yoast SEO is implemented for search engine optimisation. Regularly update and review SEO configurations to align with the latest best practices and search engine algorithms. Consider advanced features or additional tools if needed.

By focusing on these areas, the website can achieve improved performance, security, and user experience. Regular monitoring and updates are crucial for sustaining these benefits.

Summary

The website exhibits a moderate level of SEO performance with areas that could be improved. It ranks for a total of 165 keywords, with only one keyword in the top position. The majority of its keywords are positioned beyond the top 10, which limits the website’s visibility and potential traffic. The overall competition for these keywords is relatively low, offering an opportunity to improve rankings through targeted SEO strategies. The estimated traffic value (ETV) currently stands at approximately 317.40, which can be enhanced through strategic keyword optimisation and backlink acquisition.

Current Rankings

The website’s current keyword rankings are as follows:

• • Position 1 Keywords: 1 keyword
  • Position 4-10 Keywords: 21 keywords
  • Position 11-20 Keywords: 30 keywords
  • Position 21-50 Keywords: 65 keywords
  • Position 50+ Keywords: 48 keywords

The keyword “it focus” is currently the top-ranked keyword, indicating a strong presence in this niche. However, there is significant room for improvement in other areas, especially in moving more keywords into the top 10 positions.

Keywords

The site is optimised for a variety of keywords with varying search volumes and competition levels. Key observations include:

• Keyword with Highest Search Volume: “it focus” with a search volume of 90
• Keywords with CPC > $1: 85 keywords

The focus should be on improving rankings for high-value keywords that currently rank between positions 4-10 and 11-20, as these are the most likely to contribute to increased traffic with strategic optimisation.

Backlinks

While the current report does not provide detailed backlink analysis, backlinks are a crucial factor in improving search engine rankings. Building quality backlinks from authoritative sites in the IT and lead generation sectors can significantly enhance the website’s authority and search visibility.

SEO Strategies

To improve the website’s SEO performance, consider the following strategies:

1. Keyword Optimisation: Focus on improving the rankings of keywords currently in positions 4-10. This can be achieved by enhancing on-page SEO elements such as <title>, <meta descriptions>, and <h1>-<h6> tags to better match search intent.

2. Content Improvement: Develop high-quality, informative content that addresses the needs and queries of your target audience. Ensure that content is optimised for relevant keywords and includes internal links to other valuable pages on the site.

3. Backlink Acquisition: Actively pursue opportunities to acquire backlinks from reputable sources. This can involve guest blogging, industry partnerships, or creating shareable content that naturally attracts links.

4. Technical SEO: Conduct a technical audit to identify and fix any issues related to site speed, mobile-friendliness, and crawlability. Ensuring that the website is technically sound will support better rankings.

5. User Experience: Enhance the user experience by ensuring the site is easy to navigate, visually appealing, and responsive across all devices. Positive user experience signals can contribute to improved rankings.

Conclusion

Overall, the website has a solid foundation but requires targeted efforts to enhance its visibility and traffic. By focusing on keyword optimisation, content quality, and backlink strategies, the site can improve its rankings and increase its estimated traffic value.