iPRO SOFTWARE - Website Report

Introduction

This report summarises the key aspects from multiple technical analyses, focusing on performance and conversion improvements for a website. By implementing the recommendations, the site can enhance user experience, search engine optimisation, and overall digital presence.

Key Findings

1. Reduce Unused CSS: Removing unused CSS can save 53 KiB, improving load times significantly.

2. Eliminate Render-Blocking Resources: Inlining critical CSS/JS and deferring non-essential styles/scripts could save 430 ms, enhancing page rendering speed.

3. Properly Size and Optimise Images: Serving appropriately-sized images and using modern formats like WebP can save a combined total of 24,011 KiB.

4. Reduce Third-Party Code Impact: Limiting third-party scripts and loading them post-main content can reduce their performance impact, saving 720 ms on the main thread.

5. Fix Missing Metadata: Adding meta descriptions to pages lacking them can improve search engine snippets and potentially boost click-through rates.

6. Title Tag Optimisation: Adjusting title tag lengths to best practice standards can enhance search visibility and user engagement.

7. Resolve Broken Links and Resources: Fixing broken links and resources is crucial for maintaining user experience and SEO performance.

8. Enhance Backlink Strategy: Developing a robust backlink strategy can improve domain authority and keyword rankings.

9. Enable HTTP/2 and Caching: Enhancing the technology stack with HTTP/2 and Nginx caching could significantly improve performance and resource use.

10. Regular Monitoring and Updates: Ongoing monitoring, logging, and updates can ensure continued performance optimisation and security compliance.

By focusing on these key areas, the website can achieve substantial improvements in performance and conversion rates.

Summary

The website’s performance can be significantly improved by addressing several key areas identified in the analysis. The primary issues affecting performance include unused CSS, render-blocking resources, inefficient image usage, and third-party code impact. Addressing these issues can lead to faster loading times and a more responsive user experience.

Key Recommendations

Reduce Unused CSS

• Issue: Unused CSS rules are contributing to network activity, with potential savings of 53 KiB.
• Recommendation: Remove unused CSS and defer styles not needed for initial rendering to improve load times.

Eliminate Render-Blocking Resources

• Issue: Resources are blocking the first paint, with potential savings of 430 ms.
• Recommendation: Deliver critical CSS/JS inline and defer non-essential styles/scripts to enhance initial page rendering speed.

Minify JavaScript

• Issue: Unminified JavaScript is increasing payload sizes, with potential savings of 2 KiB.
• Recommendation: Minify JavaScript files to reduce size and improve parsing time.

Properly Size and Optimize Images

• Issue: Images are not properly sized or optimized, with potential savings of 11,613 KiB for sizing and 15 KiB for encoding.
• Recommendation: Serve appropriately-sized images and encode them efficiently to reduce load times and data consumption.

Serve Images in Next-Gen Formats

• Issue: Using outdated image formats, with potential savings of 12,383 KiB.
• Recommendation: Use modern image formats such as WebP or AVIF for better compression and faster downloads.

Reduce Impact of Third-Party Code

• Issue: Third-party code blocked the main thread for 720 ms.
• Recommendation: Limit third-party scripts and load them after the main content to reduce their performance impact.

Defer Offscreen Images

• Issue: Offscreen images are loaded unnecessarily early, with potential savings of 3,860 KiB.
• Recommendation: Implement lazy-loading for offscreen images to improve initial load performance.

Optimize JavaScript Execution

• Issue: Excessive JavaScript execution time, with main-thread work taking 2.4 s.
• Recommendation: Reduce JS payload sizes and execution times to improve interactivity and responsiveness.

Improve Largest Contentful Paint (LCP)

• Issue: LCP stands at 9.4 s, affecting perceived load speed.
• Recommendation: Optimize server response times, resource loading, and rendering paths to improve LCP metrics.

Efficient Cache Policy

• Issue: Static assets lack efficient caching, with 12 resources identified.
• Recommendation: Implement long cache lifetimes for static resources to speed up repeat visits.

Detailed Analysis

Largest Contentful Paint Element

• Observation: The largest contentful element is taking 9,410 ms to load.
• Action: Prioritize loading above-the-fold content and streamline critical rendering paths.

Time to Interactive

• Observation: The page takes 9.8 s to become fully interactive.
• Action: Address main-thread work and reduce JavaScript execution to improve interactivity.

First Contentful Paint

• Observation: FCP is at 0.8 s, indicating the first piece of content loads relatively quickly.
• Action: Focus on reducing delays caused by render-blocking resources to further enhance initial FCP times.

Total Blocking Time

• Observation: The total blocking time is 570 ms.
• Action: Minimize long tasks and optimize third-party scripts to reduce blocking time.

By implementing these recommendations, the website can achieve substantial performance improvements, leading to a better user experience and potentially higher engagement and conversion rates.

Technical SEO Report for ipro-software.com

Overall Feedback Summary

The SEO analysis of ipro-software.com reveals a well-structured website with a solid onpage score of 92.97. The website demonstrates strong compliance with HTTPS protocols and has no duplicate content issues. However, certain areas require attention, including addressing missing metadata, optimising HTML tags, and fixing broken links and resources. Implementing these recommendations will enhance the site’s search engine visibility and user experience.

Crawl Overview

• Crawl Status: Completed
• Pages Crawled: 100
• Crawl Limit Exceeded: Yes
• SSL Certificate: Valid until 2nd March 2025
• Server: NGINX

Key Issues and Recommendations

1. Missing Metadata

• Impact: Missing descriptions can lead to poor search engine snippets, potentially reducing click-through rates.
• Recommendations: Add meta descriptions to the 4 pages currently missing them. Ensure these descriptions are unique and relevant to the page content.

2. Title Tag Optimisation

• Impact: Titles that are too long or too short can affect search visibility and user engagement.
• Recommendations:
• Shorten the 15 overly long title tags to adhere to best practices (typically 50-60 characters).
• Extend the 3 title tags that are too short to adequately describe the page content.

3. Low Content Rate

• Impact: Pages with low-word content might be perceived as low-value by search engines.
• Recommendations: Enrich content on the 42 identified pages with additional, relevant information to improve content quality and relevance.

4. Broken Links and Resources

• Impact: Broken links and resources degrade user experience and may harm SEO performance.
• Recommendations:
• Resolve the 1 broken link and the 2 broken resources to ensure all links and resources are functional.
• Regularly audit the site to promptly identify and fix any new broken links.

5. Missing Image Alt Text and Titles

• Impact: Missing alt attributes and image titles can affect accessibility and image search optimisation.
• Recommendations: Provide descriptive alt text for the 69 images lacking it and titles for the 71 images missing them to improve accessibility and SEO.

6. URL Optimisation

• Impact: Non-friendly URLs can be difficult for users and search engines to interpret.
• Recommendations: Optimise URLs by ensuring they are concise, descriptive, and include relevant keywords where applicable. Perform an in-depth analysis to improve upon the 66 SEO-friendly URL checks.

7. Canonicalisation Issues

• Impact: Lack of canonical tags can lead to duplicate content issues, impacting SEO rankings.
• Recommendations: Implement canonical tags across all pages to indicate the preferred version of a page to search engines. Address the 71 pages identified in the canonical check.

Additional Observations

• SSL and HTTPS Compliance: The website is fully compliant with SSL and HTTP/2 protocols, ensuring secure data transmission.
• Redirects: No redirect loops were detected; however, there are 25 pages with links to redirects that should be reviewed.
• Error Pages: One 404 error was detected, which should be fixed to improve user navigation and site integrity.

Conclusion

Overall, ipro-software.com displays a robust technical foundation with room for improvement in specific areas. By addressing the identified issues, the website can enhance its search engine optimisation, user experience, and overall digital presence. Regular monitoring and optimisation will ensure continued compliance with SEO best practices and adaptation to evolving search engine algorithms.

Summary

The website utilises Nginx as both its web server and reverse proxy server. Nginx is well-regarded for its high performance, stability, and low resource consumption. However, there are potential enhancements and considerations that could be made to optimise the current technology stack further.

Current Technology Stack

Web Server

• Nginx: The site is currently using Nginx as its web server. Nginx is known for its ability to handle a large number of concurrent connections, making it suitable for high-traffic websites. It also has built-in features such as load balancing, caching, and reverse proxy capabilities.

Reverse Proxy

• Nginx: As a reverse proxy, Nginx can help in distributing the load across multiple servers, ensuring high availability and improved performance. It also provides security benefits by masking the origin server.

Recommendations for Improvement

Security Enhancements

1. Implement HTTPS: Ensure that the site uses HTTPS to encrypt data between the server and clients. This can be achieved by obtaining an SSL/TLS certificate from a trusted Certificate Authority.

2. Enable HTTP/2: Consider enabling HTTP/2 to take advantage of its performance improvements over HTTP/1.1, such as multiplexing and header compression.

3. Regular Security Audits: Conduct regular security audits and vulnerability assessments to identify and address potential security threats.

Performance Optimisations

1. Enable Caching: Utilise Nginx’s caching capabilities to store static content and reduce server load. Consider using a content delivery network (CDN) for distributing static assets.

2. Optimise Configuration: Review and optimise the Nginx configuration settings for performance, such as adjusting worker processes and connections to match server capacity.

3. Load Balancing: If not already implemented, consider using Nginx’s load balancing feature to distribute traffic across multiple servers, enhancing scalability and fault tolerance.

Scalability Considerations

1. Microservices Architecture: If the site’s complexity grows, consider transitioning to a microservices architecture to improve scalability and maintainability.

2. Containerisation: Employ containerisation technologies such as Docker to streamline deployment processes and enable easier scaling of applications.

Other Considerations

1. Monitoring and Logging: Implement robust monitoring and logging solutions to gain insights into server performance and promptly identify issues.

2. Regular Updates: Keep Nginx and any other software components up-to-date to benefit from the latest features and security patches.

By addressing these recommendations, the website can enhance its security, performance, and scalability, ensuring a robust and reliable experience for its users.

Summary

This report provides an analysis of the SEO strengths and weaknesses of the website, focusing on keyword rankings, search volumes, competition, and backlink strategies. The data includes a list of 107 ranked keywords, their positions, search volumes, and estimated traffic values (ETV). This analysis identifies key areas for improvement in SEO efforts and highlights potential opportunities for increasing visibility and traffic.

Keyword Rankings Overview

• Total Ranked Keywords: 107
• Position 1 Keywords: 0
• Position 2-3 Keywords: 1
• Top keyword in this range: “ipro” with a rank group of 3, search volume of 720, and an ETV of 70.06
• Position 4-10 Keywords: 3
• Keywords in this range include “what is an ical file”, “i-pro”, and “i pro”
• Position 11-20 Keywords: 3
• Notable keywords: “google calendar ical” and “what is ga4”
• Position 21-50 Keywords: 52
• Position 50+ Keywords: 48

Keyword Performance

• Estimated Traffic Value (ETV): 153.99
• Highest Search Volume: “holiday letting uk” with 5400 searches
• Average Competition: Low, with many keywords showing competition as “N/A” or very low numerical values

Backlinks and SEO Strategy

• Backlink Profile: The backlink profile is not directly provided in the data but should be considered in conjunction with keyword strategy to improve rankings.
• Strategic Focus: The focus should be on improving the ranking of keywords with high search volumes and low competition, such as “holiday letting uk”.
• Content Development: Create or enhance content around high-potential keywords to improve their rankings, especially those currently in positions 2-3 and 4-10.

Strategic Recommendations

1. Content Optimisation: Enhance content for top keywords like “ipro” and “holiday letting uk” to push these to higher ranks.
2. Backlink Strategy: Develop a targeted backlink strategy to increase domain authority, which can help improve keyword rankings.
3. Competitive Analysis: Conduct a detailed analysis of competitors ranking higher for similar keywords to identify gaps and opportunities.
4. Long-Tail Keywords: Explore opportunities for long-tail keywords with lower competition that can drive targeted traffic.
5. Monitor Performance: Regularly monitor keyword performance and adjust strategies accordingly to maintain and improve rankings.

Conclusion

The current SEO strategy shows potential, especially with certain high-volume keywords. However, there is room for improvement in rankings, particularly for high-opportunity keywords. By focusing on content optimisation, backlink development, and strategic targeting of low-competition keywords, the website can significantly enhance its search visibility and traffic.