FileFinder – Leading Cloud/SaaS Executive Search Software - Website Report

Introduction

The comprehensive analysis of the website’s performance, SEO, and technology stack reveals several key areas for improvement. By addressing these issues, the website can enhance its speed, user experience, and search engine visibility, ultimately boosting conversions and performance. The following summarises the ten most impactful findings and recommendations from the reports.

Key Findings

1. JavaScript and CSS Optimisation: There is a notable amount of unused JavaScript and CSS contributing to slower load times. Reducing and deferring non-essential scripts can significantly enhance performance.

2. Image Format and Size: Serving images in next-gen formats like WebP and ensuring they are properly sized can reduce file sizes and improve load speeds markedly.

3. Third-Party Resources: Excessive third-party scripts are impacting page load times. Limiting these and implementing lazy loading where possible will streamline performance.

4. Page Load Speed: Slow page load times are affecting user satisfaction and rankings. Optimising images, leveraging caching, and minimising JavaScript and CSS can significantly enhance load speeds.

5. Meta Tags and Descriptions: Missing or duplicate meta tags can harm click-through rates and search engine visibility. Ensuring unique, descriptive meta tags are implemented across all pages is crucial.

6. Backlink Strategy: Strengthening backlink profiles by targeting high-authority sites can bolster domain authority and improve keyword rankings.

7. Security and HTTPS: The site is not fully using HTTPS, which poses security risks. Transitioning all resources to HTTPS is essential for security and integrity.

8. Mobile Friendliness: Non-optimised pages for mobile devices can lead to poor user experiences. Implementing a responsive design is vital for users on all devices.

9. CDN and Performance: Evaluating and potentially upgrading CDN services can optimise content delivery speeds, offering better global reach and performance.

10. Content Optimisation: Enhancing content for mid-ranked keywords and exploring long-tail keywords can capture higher traffic and improve overall site visibility.

By implementing these recommendations, the website can achieve improved performance, enhance user satisfaction, and increase its potential for conversions and better search engine rankings. Regular audits and updates remain essential to maintain these improvements over time.

Summary

The analysis of the website’s performance reveals several critical areas that require attention to enhance user experience and efficiency. The key recommendations focus on optimizing JavaScript, CSS, and images, improving caching strategies, and addressing the use of third-party resources. By implementing these suggestions, the website can achieve faster load times, reduced network payloads, and a more interactive experience for users.

Key Performance Metrics and Recommendations

Reduce Unused JavaScript

• • Issue: There is a significant amount of unused JavaScript, leading to unnecessary data consumption.
  • Recommendation: Identify and remove JavaScript that is not essential for the initial load. Defer non-critical scripts to be loaded only when needed. This can potentially save 820 KiB.

Total Blocking Time

• • Issue: The page experiences a total blocking time of 880 ms, impacting interactivity.
  • Recommendation: Optimise JavaScript execution to reduce long tasks and improve responsiveness.

Minify JavaScript

• • Issue: Unminified JavaScript increases payload size and parsing time.
  • Recommendation: Minify JavaScript files to reduce their size, leading to potential savings of 46 KiB.

Speed Index and Largest Contentful Paint

• • Issue: The Speed Index is 1.8 seconds, and the Largest Contentful Paint (LCP) occurs at 1.9 seconds.
  • Recommendation: Improve loading speed by optimizing critical rendering paths and prioritising visible content.

Serve Images in Next-Gen Formats

• • Issue: Using outdated image formats leads to larger file sizes.
  • Recommendation: Convert images to modern formats like WebP or AVIF to save approximately 194 KiB.

Reduce Unused CSS

• • Issue: There is unused CSS that increases the page load time.
  • Recommendation: Remove unused CSS rules and defer non-critical CSS to save 103 KiB.

First Contentful Paint (FCP)

• • Issue: The FCP is at 1.1 seconds, indicating initial loading can be improved.
  • Recommendation: Optimise server response times and eliminate render-blocking resources.

Time to Interactive

• • Issue: The page takes 4.6 seconds to become fully interactive.
  • Recommendation: Streamline main-thread work by optimizing scripts and styles.

Properly Size Images

• • Issue: Images are not appropriately sized, leading to slow load times.
  • Recommendation: Ensure images are responsive and appropriately sized, saving 104 KiB.

Eliminate Render-Blocking Resources

• • Issue: Critical resources are delaying the first paint.
  • Recommendation: Inline critical CSS and defer non-essential resources to improve load time by 360 ms.

Third-Party Resources

• • Issue: Third-party scripts significantly impact load performance, blocking the main thread for 1,180 ms.
  • Recommendation: Limit third-party scripts and use lazy loading where possible.

Use HTTPS

• • Issue: The site is not fully using HTTPS, which poses security risks.
  • Recommendation: Transition all resources to HTTPS to ensure security and integrity.

Reduce JavaScript Execution Time

• • Issue: JavaScript execution time is 1.9 seconds, slowing down page interactivity.
  • Recommendation: Optimize and reduce JavaScript payloads to decrease execution time.

Defer Offscreen Images

• • Issue: Offscreen images are loaded unnecessarily, affecting load performance.
  • Recommendation: Implement lazy loading for offscreen images to save 7 KiB.

Cache Policy

• • Issue: Static assets are not efficiently cached.
  • Recommendation: Implement a long cache policy for static resources to improve load times on repeat visits.

Avoid Multiple Page Redirects

• • Issue: Redirects add latency to page loading.
  • Recommendation: Minimise redirects to save 190 ms.

Ensure Link Descriptions

• Issue: Links lack descriptive text, affecting SEO.
• Recommendation: Use descriptive link text to enhance accessibility and SEO.

By addressing these areas, the website can improve performance, provide a better user experience, and optimise resource usage.

Overall Feedback Summary

The technical SEO audit reveals several areas requiring attention to enhance the site’s performance and search engine visibility. Key issues identified include missing meta tags, broken links, and slow page load times. Addressing these will likely improve user experience, search rankings, and organic traffic. The following sections provide a detailed breakdown of each issue, its potential impact, and recommended fixes.

Meta Tags Issues

Missing Meta Descriptions

Impact: Pages without meta descriptions may experience lower click-through rates (CTR) from search engine results pages (SERPs), potentially affecting organic traffic.

Fix: Ensure every page has a unique and descriptive meta description. Aim for a length of 150-160 characters, incorporating relevant keywords naturally.

Duplicate Meta Titles

Impact: Duplicate meta titles can confuse search engines and users, potentially leading to decreased rankings and user engagement.

Fix: Review and update meta titles to ensure each is unique and accurately reflects the page content. Include primary keywords while maintaining readability.

Broken Links

Internal Broken Links

Impact: Broken internal links can hinder user navigation and negatively impact user experience and crawl efficiency, potentially affecting search rankings.

Fix: Regularly audit and update internal links to ensure they point to active pages. Redirect or remove any links leading to deleted or moved content.

External Broken Links

Impact: External broken links can reduce user trust and indicate a lack of site maintenance, potentially affecting credibility and rankings.

Fix: Identify and replace broken external links with updated URLs or remove them if no alternative exists. Consider reaching out to webmasters for frequently linked domains.

Page Load Speed

Slow Page Load Times

Impact: Slow-loading pages can lead to higher bounce rates and lower user satisfaction, negatively impacting search engine rankings.

Fix: Optimise images by compressing them without losing quality, leverage browser caching, and minimise JavaScript and CSS files. Consider using a content delivery network (CDN) for faster global access.

Duplicate Content

Duplicate Content Across Pages

Impact: Duplicate content can lead to search engines struggling to decide which version of a page to rank, potentially diluting search rankings.

Fix: Implement canonical tags (<link rel=”canonical”>) to indicate the preferred version of a page. Consolidate similar pages where possible and ensure unique content across the site.

XML Sitemap

Missing or Outdated XML Sitemap

Impact: An outdated or missing XML sitemap can impede search engines’ ability to crawl and index the site efficiently, potentially affecting rankings.

Fix: Generate a comprehensive XML sitemap and submit it to search engines via tools like Google Search Console. Regularly update the sitemap to reflect site changes.

Robots.txt File

Disallowing Important Pages

Impact: Incorrectly disallowing important pages can prevent them from being crawled and indexed, negatively impacting visibility in search results.

Fix: Review the robots.txt file to ensure no crucial pages or directories are disallowed. Allow search engines to access necessary resources like CSS and JavaScript files.

Mobile Friendliness

Non-Mobile-Friendly Pages

Impact: Pages that are not optimised for mobile devices can result in a poor user experience, negatively impacting rankings, especially with Google’s mobile-first indexing.

Fix: Implement a responsive design that adapts to various screen sizes. Ensure text is readable without zooming, and clickable elements are appropriately spaced.

By addressing these issues, the website should see improvements in search engine rankings, user engagement, and overall site performance. Regular audits and updates are recommended to maintain optimal SEO health.

Summary

The website utilises a technology stack that includes Bootstrap for UI frameworks, jQuery for JavaScript libraries, and PHP as the primary programming language. It relies on WordPress as the CMS and uses a MySQL database. The site benefits from Google Analytics for tracking, Litespeed Cache for caching, and Unpkg as a CDN. The website also incorporates Trustpilot for user reviews and YouTube for video content. Recommendations for improvement include updating the JavaScript library, enhancing security measures, and optimising performance through a more efficient CDN.

Technology Stack Assessment

Web Development

• • UI Frameworks: The website uses Bootstrap, a popular front-end framework that ensures responsive design and a consistent layout across various devices.
  • JavaScript Libraries: jQuery is employed for scripting. While effective, it’s recommended to evaluate the necessity of jQuery as modern JavaScript (ES6+) can offer more efficient, native solutions.
  • Programming Languages: PHP is used, which is suitable for WordPress but should be regularly updated to the latest version for security and performance improvements.

Analytics

• • Analytics Tools: Google Analytics provides comprehensive insights into user behaviour. Ensure that the latest version is used to leverage advanced features and privacy compliance.

Servers

• • Caching: Utilising Litespeed Cache enhances performance by reducing server load and improving page load times.
  • CDN: Currently using Unpkg, which is a lightweight CDN. Consider evaluating other CDN services like Cloudflare or AWS CloudFront that offer more robust features and global reach.
  • Databases: MySQL is standard for WordPress; ensure regular database optimisation and backups for maintaining performance and data integrity.

Add-ons and Content

• • WordPress Plugins: The use of plugins such as Litespeed Cache and Photo Gallery should be monitored for updates to prevent vulnerabilities.
  • CMS and Blogs: WordPress is a powerful CMS that supports extensive customisation and scalability. Regular updates and security patches are critical.

Media

• • Photo Galleries: Utilising the Photo Gallery plugin can enhance visual content but should be optimised for fast loading times.
  • Video Players: Employing YouTube for video content is effective, though embedding videos should be optimised to prevent slow loading.

Marketing and User-Generated Content

• Reviews: Trustpilot integration allows for capturing user feedback and enhancing credibility. Ensure that the integration is smooth and doesn’t hinder site performance.

Recommendations for Improvement

1. JavaScript Optimization: Consider reducing reliance on jQuery by migrating to native JavaScript ES6+, which is more efficient and reduces load times.

2. Security Enhancements: Regularly update PHP, WordPress, and all plugins to their latest versions to protect against vulnerabilities.

3. Performance Optimization: Evaluate CDN options to ensure optimal content delivery speeds and global reach. Consider a more feature-rich CDN if necessary.

4. Database Management: Implement regular database maintenance practices, such as optimisation and backup, to ensure continued performance and reliability.

5. Content Delivery: Ensure media content, especially images and videos, are optimised for web use to improve site speed and user experience.

Summary

The SEO analysis reveals a promising yet competitive landscape for the website’s digital presence. The data highlights strong keyword rankings, with notable performance for branded terms such as “dillistone” and “filefinder”. Despite this, there are opportunities for improvement, particularly in the mid to lower rankings where competition is more intense. The Estimated Traffic Value (ETV) suggests a moderate level of traffic potential, while the overall competition for keywords remains relatively low. This report will delve into the strengths and weaknesses across rankings, keywords, and backlinks, along with strategic recommendations to enhance SEO performance.

Keyword Rankings

• • Top Performing Keywords: The website ranks first for three keywords: “dillistone,” “file finder,” and “filefinder,” all of which contribute significantly to visibility with a combined search volume of 430.
  • Moderate Rankings: Keywords such as “dillistone group,” “executive recruitment software,” and “ikiru people” rank between positions 4-10, indicating room for improvement to capture higher traffic.
  • Lower Rankings: Several keywords fall in the 50+ rank group, such as “voyager recruitment software,” “korn ferry recruiting,” and “file searching,” suggesting these are areas where SEO efforts could be intensified.

Keyword Analysis

• • Search Volume: The highest search volume is seen with the keyword “korn ferry” at 8100, although this ranks at position 61, indicating significant potential if rankings can be improved.
  • Estimated Traffic Value (ETV): The ETV stands at 201.34, reflecting moderate potential for traffic conversion from ranked keywords.
  • Competition: The average competition is low, with most keywords having a competition score under 0.2, suggesting that with targeted strategies, improving rankings is feasible.

Backlinks

• • Current Status: The data does not provide specifics on backlinks, but strengthening link-building strategies could enhance authority and bolster rankings for competitive terms.

Strategic Recommendations

• Content Optimisation: Enhance content for keywords ranking in positions 4-10 to push them towards the top three positions, focusing on improving relevance and depth.
• Backlink Development: Implement a robust backlink strategy targeting high-authority sites within the industry to enhance domain authority and improve rankings of lower-positioned keywords.
• Target High Search Volume Keywords: Prioritise SEO efforts on high-volume keywords like “korn ferry,” optimising content and improving internal linking to elevate its ranking.
• Long-Tail Keywords: Explore and integrate long-tail keywords with lower competition but relevant search intent to capture niche traffic and improve overall site visibility.

Conclusion

The current SEO standing shows potential but requires strategic enhancements to capitalise on existing strengths and address weaknesses. By focusing on content optimisation, backlink strategies, and targeting high-potential keywords, the website can improve its search engine rankings and traffic value effectively.