Elevate - Website Report

Introduction Summary

The overall analysis of www.elevatesales.co.uk highlights a well-performing website with quick loading times and robust technical foundations. However, there are key areas where improvements can significantly enhance performance and conversions, particularly for mobile users and search engine optimisation. Addressing these areas can ensure a better user experience, improved search visibility, and overall site efficiency.

Key Findings

1. Time to Interactive: Fast interaction time at 1.3 seconds, promoting user engagement.
2. Cache Policy: Longer cache durations recommended for static assets to reduce load times for returning visitors.
3. Image Optimisation: Potential savings of 170 KiB by properly sizing images, crucial for mobile users.
4. Unused CSS and JavaScript: Cleaning unused CSS and JavaScript can save 13 KiB and 90 KiB respectively, enhancing load speeds.
5. Duplicate Titles and Descriptions: Unique titles and meta descriptions needed to improve search engine visibility.
6. Backlink Profile: Currently weak with only six backlinks; improving this can boost domain authority.
7. Organic Search Keywords: No keywords driving traffic, indicating a need for content optimisation.
8. Page Builders and Frameworks: Auditing Framer Sites and React for redundancy can improve load times.
9. Descriptive Link Text: Improving link descriptions aids accessibility and SEO.
10. Security Measures: HSTS and HTTP/3 are in place, but regular updates and monitoring are advised for optimal security.

By implementing these improvements, the website can enhance its performance, user satisfaction, and search engine rankings.

Summary

The website performs well in terms of speed, with quick loading and interaction times. However, there are several areas where improvements could be made to enhance user experience and efficiency. By addressing these issues, the site can further optimise its performance, especially for repeat visitors and mobile users.

Overall Analysis

• • Time to Interactive: At 1.3 seconds, the website becomes interactive quickly, which is good for user engagement.
  • Speed Index and First Contentful Paint: Both metrics are under 1 second (0.8s and 0.7s respectively), indicating that the page loads and displays content swiftly.
  • Largest Contentful Paint: Achieved in 1 second, which is a desirable time frame, ensuring that the main content is visible relatively quickly.
  • Max Potential First Input Delay: At 230ms, this suggests room for improvement to ensure that users experience minimal delay when interacting with elements.

Key Areas for Improvement

• Cache Policy: Implementing a longer cache duration for static assets can reduce loading times for returning visitors, as their browsers can store some elements locally rather than downloading them again.
• Image Optimisation: Properly sizing images offers significant potential savings (170 KiB). This will make the site faster for users, especially those on mobile devices, by reducing the amount of data that needs to be downloaded.
• CSS and JavaScript Management:
• Unused CSS: By reducing unused CSS (potential savings of 13 KiB), you can decrease the amount of data that needs to be downloaded, improving load times.
• Unused JavaScript: Similarly, reducing unused JavaScript (potential savings of 90 KiB) can lead to faster page loads and execution times.
• Total Blocking Time: Currently at 110ms, optimizing scripts and reducing heavy tasks can further decrease this time, ensuring smoother interactions.
• Descriptive Link Text: Enhancing link descriptions can improve accessibility and SEO, making it easier for users and search engines to understand the content.

Recommendations

1. Implement Efficient Caching: Set longer cache durations for static resources to enhance performance for returning visitors.

2. Optimise Images: Resize images to be more suitable for the web, which will help in reducing the load time significantly.

3. Reduce CSS and JavaScript: Audit and clean up unused CSS and JavaScript to minimize the data footprint and enhance loading speed.

4. Improve Link Descriptions: Ensure all links have descriptive text to aid in navigation and improve SEO.

By addressing these key areas, the website can provide a faster and more efficient experience for users, leading to better retention and satisfaction.

Summary

The technical SEO audit of www.elevatesales.co.uk indicates that the website is performing well in several areas, such as having a valid SSL certificate and no broken links. However, there are notable areas for improvement, including duplicate titles and descriptions, low content rates, and missing image alt attributes. Addressing these issues will enhance the site’s search engine optimisation and user experience.

Recommendations

1. Resolve Duplicate Titles and Descriptions: Each page should have unique titles and descriptions to improve search engine visibility.
2. Enhance Content Quality: Increase content depth and relevance where content rates are low.
3. Add Alt Text to Images: Ensure all images have descriptive alt text to improve accessibility and SEO.

Detailed Report

Duplicate Titles and Descriptions

Issue: All four pages on the site have duplicate titles and descriptions.
Impact: Search engines may struggle to differentiate pages, which can negatively affect rankings.
Fix: Create unique and descriptive titles and meta descriptions for each page. Utilise relevant keywords naturally.

Low Content Rate

Issue: Four pages have a low content rate.
Impact: Pages with thin content are less likely to rank well in search results and may lead to a diminished user experience.
Fix: Add valuable, informative, and original content to these pages. Aim to address user queries comprehensively.

Missing Alt Text for Images

Issue: Four images are missing alt text.
Impact: Lack of alt text may result in reduced accessibility for visually impaired users and missed SEO opportunities.
Fix: Add descriptive alt text to all images that reflect the content or function of the image.

Canonical Tags

Issue: Canonical tags are not being tested.
Impact: Without canonical tags, search engines might not understand which version of a page to index, leading to potential duplicate content issues.
Fix: Implement and test canonical tags to ensure search engines index the correct version of each page.

SEO-Friendly URLs

Issue: Some URLs may not be fully SEO-friendly.
Impact: Non-optimised URLs can affect click-through rates and search rankings.
Fix: Ensure URLs are short, descriptive, and include relevant keywords.

SSL Certificate

Current Status: The website has a valid SSL certificate issued by Let’s Encrypt.
Impact: A valid SSL certificate ensures data security and contributes positively to search rankings.
Recommendation: Regularly monitor SSL certificate status to ensure continuous validity.

Internal and External Links

Current Status: The site has 20 internal links and 5 external links, with no broken links detected.
Impact: A healthy internal linking structure supports site navigation and SEO, while external links can enhance credibility.
Recommendation: Continue to monitor and update both internal and external links.

Website Performance

• SSL Validity: Confirmed
• HTTP/2 Support: Enabled
• Robots.txt and Sitemap: Present and functional
• No 404 or 5xx Errors: Detected

Overall, www.elevatesales.co.uk is well-structured with foundational SEO elements in place. Addressing the highlighted areas for improvement will further enhance its technical SEO profile and user accessibility.

Summary

The website utilises a modern technology stack, primarily built with Framer Sites and React as its core page builder and JavaScript framework, respectively. It incorporates HTTP/3 for enhanced performance and HSTS for security, reflecting a focus on both speed and safety. However, the analysis reveals opportunities for improvement, particularly in addressing any outdated or bloated components, to further optimise the website’s structure and performance.

Website Structure and Technology Stack

Page Builders

• • Framer Sites: This page builder is known for its design-centric approach, offering flexibility and ease of use. It is well-suited for creating visually appealing and responsive websites. However, it is important to ensure that the utilisation of Framer Sites does not lead to excessive page weight or slow loading times due to overly complex animations or design elements.

JavaScript Frameworks

• • React: React is a widely-used JavaScript library for building user interfaces, especially single-page applications. It offers efficient rendering and a component-based structure. While React is a robust choice, it is crucial to manage component updates and state changes efficiently to avoid performance bottlenecks.

Security

• • HSTS (HTTP Strict Transport Security): The implementation of HSTS is a positive security measure, enforcing secure connections to the server and preventing protocol downgrade attacks. It is important to ensure that the HSTS policies are configured correctly and updated regularly.

Other Technologies

• • HTTP/3: Utilising HTTP/3 can significantly improve website load times and performance, especially over unstable networks. This is a forward-thinking choice, aligning with modern web standards.

Recommendations for Improvement

1. Optimisation of Page Builders and Frameworks:

• • Regularly audit the website for any unused or redundant components within Framer Sites and React to improve load times and resource utilisation.
  • Consider implementing code-splitting and lazy loading techniques in React to enhance performance.

2. Performance Monitoring:

• • Implement a comprehensive performance monitoring system to track loading times and user interactions. Tools that provide insights into real user metrics can be invaluable.
  • Regularly test the website’s performance on various devices and network conditions.

3. Security Enhancements:

• • Ensure that the HSTS policy is configured with an appropriate max-age directive and includes subdomains for comprehensive coverage.
  • Regularly review and update security protocols to protect against emerging threats.

4. Stay Updated:

• Keep all technologies and frameworks up-to-date with the latest releases to benefit from performance improvements and security patches.

By addressing these recommendations, the website can enhance its performance, security, and overall user experience while maintaining its modern technology stack.

Summary

The website currently exhibits significant challenges in its SEO performance. With no organic search traffic, keywords, or visibility in paid search, the site lacks digital presence. Furthermore, the backlink profile is minimal, with only six backlinks from six referring domains, predominantly nofollow. To improve, the focus should be on enhancing domain authority through quality backlinks, optimising for relevant keywords, and improving overall site structure to attract organic traffic.

Backlink Profile

• • Domain Rating (DR): 0
  • URL Rating (UR): 0
  • Backlinks: 6 total, with a 16.7% follow rate.
  • Referring Domains: 6, with an 83.3% nofollow rate.

The website’s backlink profile is weak, characterised by low domain and URL ratings and a lack of substantial linking authority. The high percentage of nofollow links indicates a need to acquire more followed backlinks, ideally from high-authority domains, to improve search engine rankings.

Organic Search

• • Keywords: 0
  • Organic Traffic: 0
  • Traffic Value: N/A

There are no keywords currently driving traffic to the website, suggesting a lack of optimised content and visibility in search engine results pages (SERPs). The absence of organic traffic and value highlights a critical area for development.

Paid Search

• Paid Keywords: 0
• Ads: 0
• Paid Traffic: 0
• Cost: N/A

The website is not engaging in paid search activities, resulting in no paid traffic or visibility. Exploring targeted paid search campaigns could be beneficial for increasing immediate traffic and brand awareness.

Recommendations for Improvement

1. Keyword Research and Optimisation: Conduct comprehensive keyword research to identify relevant terms with substantial search volume. Optimise existing content and create new content around these keywords to enhance visibility.

2. Enhance Backlink Profile: Focus on building high-quality backlinks from authoritative and relevant websites. Engage in outreach and partnership strategies to secure followed links that will boost domain authority.

3. Content Strategy: Develop a robust content strategy that includes informational, navigational, commercial, and transactional content to capture a broad range of search intents.

4. Technical SEO Enhancements: Ensure the website’s technical aspects, such as page speed, mobile-friendliness, and proper use of HTML tags like <h1> and <meta>, are optimised for search engines.

5. Explore Paid Search Opportunities: Consider launching targeted paid search campaigns to quickly increase visibility and drive traffic while organic strategies develop.

By addressing these areas, the website can improve its search engine rankings, increase traffic, and ultimately enhance its online presence.