Drone Discovery - Website Report

Summary of Key Aspects Impacting Performance and Conversions

This report synthesises the findings from multiple analyses, focusing on performance improvements, technical SEO, keyword strategy, and technology usage for dronediscovery.co.uk. By addressing the key aspects highlighted, the website can enhance both its performance and conversion rates.

Key Findings

1. Optimise Image and Asset Loading: Resize and compress images, switch to next-gen formats, and implement efficient caching strategies to reduce load times.

2. Enhance CSS and JavaScript Management: Minify and remove unused CSS and JavaScript to reduce initial load times and improve the Time to Interactive (TTI).

3. Improve Largest Contentful Paint (LCP): Ensure quick loading of the largest visible elements by optimising images and other large resources.

4. Address Duplicate Content and Metadata: Resolve issues with duplicate titles, descriptions, and content to prevent search engine confusion and improve rankings.

5. Optimise Title Tags and Meta Descriptions: Revise title tags to be within the ideal length and create unique, compelling meta descriptions to enhance click-through rates.

6. Enrich Page Content: Increase the content depth on pages with low content rates to improve user engagement and search rankings.

7. Expand Backlink Profile: Develop a strategy to acquire high-quality backlinks to boost domain authority and keyword rankings.

8. Keyword Focus and Content Strategy: Prioritise content optimisation for high potential keywords like “golf videography” to improve search visibility.

9. Adopt Modern Web Technologies: Transition from jQuery to modern frameworks like React or Vue.js for improved site performance and maintainability.

10. Enhance Security Measures: Implement additional security protocols such as CSP and SRI to protect the site from potential security threats.

By implementing these strategic recommendations, dronediscovery.co.uk can significantly enhance its online performance, leading to increased user satisfaction and higher conversion rates.

Website Performance Summary

The analysis of the website’s performance highlights both strengths and areas for improvement. The page demonstrates satisfactory initial loading times, but there are several opportunities to optimize further and enhance user experience. Key recommendations focus on optimizing images, CSS, and JavaScript, as well as improving caching strategies.

Key Performance Metrics

• • First Contentful Paint (FCP): 0.8 seconds
  • Largest Contentful Paint (LCP): 1.6 seconds
  • Time to Interactive (TTI): 2.6 seconds
  • Speed Index: 1.6 seconds
  • Total Blocking Time: 180 milliseconds
  • Cumulative Layout Shift (CLS): 0.073
  • Max Potential First Input Delay: 350 milliseconds

Recommendations for Improvement

Serve Static Assets with an Efficient Cache Policy

Implement a long-term caching strategy for static assets. This will enhance repeat visits by reducing load times, as resources are stored locally in users’ browsers.

Minify and Reduce Unused CSS

Minify CSS files to decrease network payload sizes, potentially saving 3 KiB. Additionally, reduce unused CSS rules to further save up to 134 KiB. This will decrease the amount of CSS that needs to be downloaded and parsed, speeding up page load times.

Optimize Largest Contentful Paint (LCP)

The LCP is currently at 1.6 seconds. To improve this, ensure that the largest visible elements, such as images or text, load quickly. This can be achieved by optimizing these elements and ensuring they are not blocked by render-blocking resources.

Properly Size and Serve Images in Next-Gen Formats

Resize and compress images appropriately to save approximately 2,974 KiB. Switch to next-gen formats like WebP or AVIF, which can reduce image sizes further, saving an additional 1,469 KiB.

Reduce Unused JavaScript

Minimize and defer unused JavaScript to decrease the amount of code loaded initially, potentially saving 656 KiB. This will improve the Time to Interactive (TTI).

Eliminate Render-Blocking Resources

Identify and eliminate resources that block rendering. Consider inlining critical CSS and deferring non-essential JavaScript to save 500 milliseconds of blocking time.

Avoid Enormous Network Payloads

The current total payload size is 5,264 KiB. Focus on reducing this size by optimizing resources, which will significantly enhance load times and reduce data costs for users.

Reduce the Impact of Third-Party Code

Third-party code blocked the main thread for 330 milliseconds. Limit the use of third-party scripts, and load them asynchronously to prevent them from delaying the main page load.

Additional Considerations

• Cumulative Layout Shift (CLS): Maintain a low CLS score to ensure visual stability.
• Max Potential First Input Delay: Keep this metric low to ensure a responsive experience for users.

By implementing these recommendations, the website’s performance can be significantly enhanced, leading to a better user experience and potentially improved search engine rankings.

Technical SEO Report for dronediscovery.co.uk

Overall Feedback Summary

The technical SEO assessment for dronediscovery.co.uk yielded a high on-page score of 93.85. This indicates a generally well-optimised site, though several areas require attention to enhance search engine visibility and user experience. Key issues include duplicate content and metadata, excessive title lengths, and missing descriptions. Addressing these will improve the website’s SEO performance.

Major Issues and Recommendations

1. Duplicate Content and Metadata

• • Issue: The site has 6 duplicate titles, 2 duplicate descriptions, and 14 instances of duplicate content.
  • Impact: Duplicate content can confuse search engines and dilute page authority, negatively affecting rankings.
  • Fix: Review and revise duplicate titles and descriptions to ensure uniqueness. Implement 301 redirects or canonical tags where necessary to manage duplicate content.

2. Title Tag Length

• • Issue: 43 title tags are too long, while 8 are too short.
  • Impact: Titles that are too long may be truncated in search results, and short titles can lack the necessary keywords to rank effectively.
  • Fix: Optimise title tags to be within 50-60 characters, ensuring they are descriptive and include target keywords.

3. Missing Descriptions

• • Issue: 16 pages lack meta descriptions.
  • Impact: Missing descriptions can lead to lower click-through rates as search engines may use less relevant content from the page.
  • Fix: Write unique, compelling meta descriptions for all pages, focusing on incorporating primary keywords to improve CTR.

4. Low Content Rate

• • Issue: 87 pages have a low content rate.
  • Impact: Thin content can result in poor user engagement and lower search engine rankings.
  • Fix: Enrich content by adding more detailed information, relevant internal links, and optimising for readability and engagement.

5. Missing Alt Attributes and Image Titles

• • Issue: Alt text is missing for 87 images, and image titles are also missing for the same number.
  • Impact: Missing alt attributes hinder accessibility and reduce the chance of images appearing in image searches.
  • Fix: Add descriptive alt text and titles to all images, ensuring they accurately reflect the content and context of the image.

Additional Observations

• SSL and Security: The site has a valid SSL certificate issued by Let’s Encrypt, ensuring secure data transmission.
• Canonicalisation: Canonical tags are improperly implemented on some pages. Correct canonicalisation can prevent duplicate content issues.
• Sitemaps and Robots.txt: Both the sitemap and robots.txt files are correctly configured, ensuring search engines can effectively crawl and index the site.
• Page Load Performance: No issues with high waiting or loading times were detected, indicating efficient server response.

Conclusion

While dronediscovery.co.uk is fundamentally well-structured, addressing the highlighted issues will further optimise the site for search engines and users. Implementing these changes will likely improve organic search visibility and enhance user engagement.

Summary

The website utilises a combination of widely recognised technologies, including Google Analytics for tracking, Google Hosted Libraries for CDN, HSTS for security, jQuery as a JavaScript library, and Stimulus as a JavaScript framework. While these technologies are robust and widely adopted, there are opportunities for enhancement, particularly in the areas of analytics, security, and web development practices. Recommendations include exploring more advanced analytics tools, enhancing security measures, and adopting modern JavaScript frameworks to improve performance and user experience.

Analytics

• • Current Technology: Google Analytics
  • Recommendation: While Google Analytics is a powerful tool, consider integrating additional analytics solutions like Google Analytics 4 or complementing with tools such as Hotjar or Mixpanel for more granular user insights, heatmaps, and funnel analysis. These can provide deeper insights into user behaviour and engagement.

Servers

• • Current Technology: Google Hosted Libraries (CDN)
  • Recommendation: Evaluate the use of additional or alternative CDNs such as Cloudflare or AWS CloudFront to potentially enhance global content delivery speed and reliability. These services often provide additional features like DDoS protection and improved caching strategies.

Security

• • Current Technology: HSTS
  • Recommendation: Implement additional security layers such as Content Security Policy (CSP) and Subresource Integrity (SRI). CSP helps prevent cross-site scripting (XSS) attacks, while SRI ensures that resources are delivered without unexpected modifications. Regular security audits are also advised to identify and mitigate potential vulnerabilities.

Web Development

• • JavaScript Libraries: jQuery
  • Recommendation: Consider gradually transitioning away from jQuery in favour of native JavaScript or modern libraries like React or Vue.js. These modern frameworks often result in better performance and maintainability.
  • JavaScript Frameworks: Stimulus
  • Recommendation: If the application scales or requires more complex state management, investigate frameworks like React, Vue.js, or Angular. These frameworks offer robust ecosystems and scalability, which may improve the development process and user experience.

Additional Considerations

• Performance Optimisation: Perform regular audits using tools like Google PageSpeed Insights to identify and address performance bottlenecks. Consider lazy loading images, minifying CSS and JS files, and optimising assets for faster load times.
• SEO Improvements: Ensure that the website follows best SEO practices, such as optimising meta tags, using semantic HTML, and improving accessibility for better search engine indexing and user experience.

By adopting these recommendations, the website can enhance its performance, security, and user experience, maintaining competitiveness in the digital landscape.

Summary

This SEO report evaluates the current standing of a website based on keyword rankings, search volume, competition, and backlink strategies. The analysis highlights the site’s strengths, weaknesses, and opportunities for improvement in its search engine optimisation (SEO) strategy. The focus is on six primary keywords, assessing their performance in terms of ranking position, search volume, competition, and estimated traffic value (ETV).

Keyword Rankings Analysis

• • Total Ranked Keywords: 6
  • Position 1 Keywords: 0
  • Position 2-3 Keywords: 0
  • Position 4-10 Keywords: 1
  • Position 11-20 Keywords: 0
  • Position 21-50 Keywords: 4
  • Position 50+ Keywords: 1

The data reveals that only one keyword is ranked within the top 10 positions, while the majority are positioned between 21 and 50. There are no keywords ranked in the top three positions, indicating a significant opportunity to enhance keyword performance.

Keyword Insights

• • Top Performing Keyword: “golf videography” is the highest-ranked keyword, positioned at 10, with a search volume of 720 and a competition score of 0.01. The ETV for this keyword is approximately 8.14, suggesting potential traffic benefits if ranking can be improved.
  • Noteworthy Keywords:
  • “ivy grove developments” is ranked at 29, though it has a low search volume of 70, making it less impactful.
  • “queens head ockbrook derby” has a high search volume of 2400 but ranks at position 50, indicating significant potential for traffic increase if ranking is improved.

Competition Analysis

• • Average Competition: The average competition across all keywords is relatively low, suggesting that there might be opportunities to improve rankings with targeted SEO strategies.

Estimated Traffic Value (ETV)

• Total ETV: 15.17
• The keyword with the highest ETV is “golf videography,” highlighting it as a priority for SEO efforts.

Backlink Strategy

While the data provided does not include specific backlink information, improving the site’s backlink profile can be a powerful lever for improving SEO performance. Creating high-quality, relevant content that attracts backlinks naturally, combined with outreach efforts, could enhance rankings.

Strategic Recommendations

1. Focus on Content Optimisation: Enhance content around keywords with high search volume and low competition, such as “golf videography” and “queens head ockbrook derby.”

2. Target Low-Competition Keywords: Given the low average competition, optimise existing content and develop new content targeting these keywords to improve rankings.

3. Improve Backlink Profile: Conduct a backlink audit to identify opportunities for acquiring high-quality backlinks, potentially enhancing domain authority and keyword rankings.

4. Monitor and Iterate: Regularly monitor keyword performance and adjust SEO strategies accordingly to ensure sustained improvement in rankings and traffic.

By addressing these areas, the website can improve its search visibility, attract more organic traffic, and achieve better overall SEO performance.