DJJ Precision Engineering - Website Report

The comprehensive analysis of the website reveals several critical areas for optimisation that can significantly enhance performance, conversions, and search visibility. Key issues impacting the website include image sizes, JavaScript and CSS inefficiencies, third-party resources, and technical SEO elements like duplicate content and missing meta descriptions. By addressing these areas, the website can achieve faster loading times, improved user experience, and better search engine rankings.

#### Key Findings:

1. Image Optimisation: Resize and compress images, use modern formats like WebP, and implement lazy loading to improve page speed.

2. JavaScript and CSS Management: Minify and reduce unused JavaScript and CSS to decrease load times and avoid serving legacy JavaScript to modern browsers.

3. Third-Party Resources: Lazy load third-party embeds and limit third-party code to reduce initial page load times and main thread blocking.

4. Network and Security: Eliminate redirects, reduce network payloads, and implement HTTPS to enhance security and performance.

5. SEO Enhancements: Address duplicate content, improve meta descriptions, and optimise title tags and <h1> tags for SEO effectiveness.

6. Performance Metrics: Focus on improving speed index, time to interactive, and reducing total blocking time to enhance user experience.

7. Backlinks and Content: Increase quality backlinks and optimise content around high-volume keywords for improved search rankings.

8. Technical SEO: Fix broken resources, ensure proper canonicalisation, and optimise for mobile compatibility and local SEO.

9. Technology Stack: Review and update outdated plugins and JavaScript libraries, and consider upgrading to Google Analytics 4.

10. Accessibility and Compliance: Ensure descriptive link text, reduce DOM size, and align with privacy standards to improve SEO and user trust.

Implementing these strategies will lead to a more efficient, secure, and user-friendly website, ultimately boosting both performance and conversion rates.

Summary

The website’s performance can be significantly improved by addressing several key areas that affect loading times and user experience. The primary issues include large image sizes, inefficient use of JavaScript and CSS, and third-party resources that slow down the page. Additionally, the website’s security could be enhanced by implementing HTTPS. By focusing on these areas, the website’s speed and interactivity can be improved, leading to a better user experience.

Key Aspects and Recommendations

Image Optimisation

• • Properly Size Images: Many images are larger than necessary, leading to slower load times. By resizing images to fit their display dimensions, you can save data and improve speed.
  • Efficiently Encode Images: Images should be compressed better to reduce their file sizes, which will help them load faster.
  • Use Modern Image Formats: Switching to formats like WebP can further reduce image sizes without losing quality.
  • Defer Offscreen Images: Lazy-load images that aren’t immediately visible to speed up initial page load times.

JavaScript and CSS Management

• • Reduce Unused JavaScript and CSS: Remove any JavaScript and CSS that aren’t used on the page to decrease load times.
  • Minify JavaScript and CSS: Compress these files to reduce the amount of data that needs to be loaded.
  • Avoid Serving Legacy JavaScript to Modern Browsers: Use a more modern JavaScript deployment strategy to avoid unnecessary code for up-to-date browsers.

Third-Party Resources

• • Lazy Load Third-Party Embeds: Use facades for third-party resources to delay loading them until they are needed, reducing initial load time.
  • Limit Third-Party Code: Reduce the amount of third-party code to avoid blocking the page’s main thread, which can slow down the page’s loading time.

Network Payload and Redirection

• • Eliminate Multiple Page Redirects: Direct users to the final destination immediately to save loading time.
  • Avoid Large Network Payloads: Reduce the overall size of the data transferred over the network to speed up loading times.

Performance Metrics

• • Improve Speed Index and Time to Interactive: Optimize resources to make the page become interactive more quickly.
  • Reduce Total Blocking Time: Optimize tasks that block the main thread to improve interactivity.

Security and Best Practices

• • Implement HTTPS: Ensure all pages use HTTPS to protect user data and improve trust.
  • Cache Static Assets Efficiently: Use long cache lifetimes for static resources to speed up repeat visits.

Accessibility and SEO

• Descriptive Link Text: Ensure that links have descriptive text to improve accessibility and SEO.
• Reduce Excessive DOM Size: A smaller DOM can improve performance by reducing memory usage and speeding up style calculations.

By implementing these recommendations, the website’s performance, security, and user experience can be greatly enhanced.

Technical SEO Report for djjengineering.com

Summary

The technical SEO audit for the website djjengineering.com reveals several areas for improvement. The primary issues include duplicate content, missing meta descriptions, and excessively long title tags. Additionally, there are concerns with high loading times and pages lacking <h1> tags. The site’s overall on-page score is 85.94, indicating a need for optimisations to enhance its search engine performance and user experience.

Key Issues and Recommendations

1. Duplicate Content

• • Impact: Duplicate content can confuse search engines and dilute the page’s authority.
  • Fix: Identify and consolidate duplicate pages, using canonical tags where necessary to signal the preferred version to search engines.

2. Duplicate Titles and Descriptions

• • Impact: Duplicate titles and meta descriptions can lead to poor click-through rates (CTR) as they do not provide unique value propositions for searchers.
  • Fix: Revise duplicate titles and descriptions to ensure each page has unique and descriptive meta information.

3. Missing Meta Descriptions

• • Impact: Pages without meta descriptions may have lower CTRs as search engines may auto-generate snippets that might not be compelling.
  • Fix: Add relevant and engaging meta descriptions to all pages lacking them, focusing on including target keywords and a call-to-action.

4. Title Tags Too Long

• • Impact: Long title tags may be truncated in search results, reducing their effectiveness.
  • Fix: Shorten title tags to within 50-60 characters, ensuring they are concise and include target keywords.

5. High Loading Times

• • Impact: Slow loading times can lead to higher bounce rates and negatively affect search engine rankings.
  • Fix: Optimise images, leverage browser caching, and minify CSS and JavaScript files to improve page load speed.

6. Missing <h1> Tags

• • Impact: <h1> tags are crucial for SEO as they help search engines understand the main topic of a page.
  • Fix: Ensure each page has a single, descriptive <h1> tag that reflects the page’s main content.

7. Missing Alt Text and Image Titles

• • Impact: Images without alt text and titles can harm accessibility and image search rankings.
  • Fix: Add descriptive alt text and titles to all images to improve accessibility and SEO.

8. Broken Resources

• • Impact: Broken resources can lead to a poor user experience and may negatively impact search engine rankings.
  • Fix: Review and update links to resources, ensuring all are active and properly loading.

9. Canonicalization Issues

• • Impact: Without proper canonicalisation, search engines may have difficulty determining the primary version of pages, leading to potential duplicate content issues.
  • Fix: Implement canonical tags on all pages to clearly define the preferred page version to search engines.

Additional Recommendations

• Sitemap and Robots.txt: Ensure a sitemap is available and submitted to search engines to facilitate better crawling and indexing. Verify that the `robots.txt` file is correctly configured to allow necessary pages to be crawled.
• SEO-Friendly URLs: Review URLs to ensure they are concise, descriptive, and include relevant keywords to enhance their SEO value.
• SSL and HTTPS: Continue to ensure all pages are served over HTTPS, as this is a ranking factor and critical for user trust and security.

By addressing these issues, djjengineering.com can improve its search engine visibility, user experience, and overall website performance.

Summary

The website employs a robust technology stack, centred around WordPress with various plugins and utilities to enhance functionality and performance. It uses modern analytics and tracking tools, such as Google Analytics and Google Tag Manager, indicating a strong focus on visitor data and tag management. The presence of multiple WordPress plugins, such as Yoast for SEO and Elementor for page building, shows an emphasis on customisation and content management. However, some plugins and technologies, like certain JavaScript libraries and older analytics structures, might be outdated or redundant, potentially impacting site performance. Recommendations include reviewing and optimising plugins, updating outdated elements, and ensuring compliance with privacy standards.

Website Structure and Technology Stack

• • Content Management System (CMS): The website is built on WordPress version 6.6, a widely-used CMS known for its flexibility and user-friendly interface.
  • Front-End Framework: Utilises Foundation for a responsive design, ensuring the website is accessible across various devices.
  • Programming Language: PHP 7 is used, which is suitable for web development but should be monitored for updates to maintain security and performance.
  • Web Servers: The site operates on both Apache and nginx servers, providing a reliable and efficient server environment.
  • Content Delivery Network (CDN): GStatic is employed to offload static content, improving load speeds and bandwidth usage.
  • Mobile Compatibility: Features such as Apple Mobile Web Clips Icon and Viewport Meta tag are present, ensuring mobile optimisation.

WordPress Plugins and Widgets

• • SEO & Analytics: Uses Yoast SEO Plugin to optimise content and Google Analytics for tracking visitor interactions. Consider transitioning to Google Analytics 4 for advanced features.
  • Form Management: Gravity Forms and Formidable Pro Form are implemented for contact and feedback forms. Review for any overlap in functionality.
  • Translation Tools: Utilises Gtranslate for WordPress and Google Language Translator. Consider consolidating to streamline translation services.
  • Design and Interface: Elementor Pro is used for page building, along with LayerSlider for responsive sliders, enhancing the visual appeal.

JavaScript Libraries and Functions

• Libraries: Includes jQuery 3.7.1, GSAP for animations, and various others like Backbone.js and Underscore.js. Regularly check for updates or alternatives to outdated libraries.
• Additional Tools: Utilises Lightbox for image display and WOW for scroll animations, contributing to user engagement.

Recommendations for Improvement

1. Plugin Management: Review and deactivate any redundant plugins to improve site speed and reduce security risks. Focus on essential plugins that provide unique functionality.

2. Analytics Update: Upgrade to Google Analytics 4 to leverage new features and insights.

3. JavaScript Libraries: Evaluate the necessity of multiple JavaScript libraries and consider consolidating to reduce bloat and enhance load times.

4. Privacy Compliance: Ensure alignment with privacy standards, particularly regarding cookies and user data handling, by utilising tools like US Privacy User Signal Mechanism.

5. Performance Optimisation: Regularly audit the site for performance bottlenecks and update the PHP version as new releases become available to maintain optimal performance.

By addressing these recommendations, the website can enhance its performance, security, and user experience while staying current with technological advancements.

Summary

The SEO analysis of the website reveals a mix of strengths and areas for improvement. The site currently holds the top position for its branded keyword “djj precision engineering ltd,” which suggests strong brand recognition. Additionally, a good number of keywords are ranked within the top 50 positions, indicating a solid presence in search engine results. However, there is a significant opportunity to enhance the visibility of several high-volume, competitive keywords. Improvements can be made by optimising content for higher ranking keywords and increasing the number of quality backlinks.

Current Rankings

• • Top Performing Keyword: “djj precision engineering ltd” is ranked 1st, with a search volume of 90 and an estimated traffic value (ETV) of 27.36.
  • Position 2-3 Keywords: The keyword “djj” ranks 2nd, with a search volume of 320, indicating brand strength.
  • Position 4-10 Keywords: Includes “newport precision” and “engineering companies in wales,” indicating potential in regional and niche markets.
  • Position 11-20 Keywords: Keywords such as “tuv rheinland certification” and “prototypes development” show potential but need further optimisation.
  • Position 21-50 Keywords: A substantial number of keywords fall in this range, suggesting opportunities to push these into higher visibility.

Keywords

• • High Volume Keywords: “djj” and “tuv rheinland group” have high search volumes of 320 and 1300 respectively, but only the former ranks highly.
  • Competition Levels: Most keywords have low competition, providing an opportunity to improve rankings with targeted efforts.
  • Keywords with High CPC: There are 23 keywords with a cost-per-click (CPC) higher than $1, indicating potential profitable targeting opportunities.

Backlinks

While the data provided does not include specific backlink information, the importance of backlinks in SEO strategy cannot be overstated. Quality backlinks from authoritative sources should be pursued to improve domain authority and search rankings.

SEO Strategies

• • On-Page Optimisation: Enhance the use of primary and secondary keywords within <h1&gt, <h2&gt, and <div&gt tags, along with meta descriptions and alt tags for images.
  • Content Development: Create more content around high-volume keywords and topics related to “precision engineering” to capture search traffic.
  • Local SEO: Optimise for local keywords such as “engineering companies in wales” to capture regional search queries.

Performance Improvement

• Keyword Focus: Prioritise improving rankings for high-volume, low-competition keywords.
• Content Updates: Regularly update and expand existing content to keep it fresh and relevant.
• Link Building: Increase efforts in acquiring high-quality backlinks to enhance domain authority.
• Technical SEO: Ensure the website is technically sound, with fast loading times, mobile-friendliness, and secure connections (HTTPS).

Conclusion

The website demonstrates solid brand recognition through top-ranking branded keywords. However, there is a clear opportunity to expand visibility by focusing on underperforming keywords with high search volumes. By refining content strategy, optimising on-page elements, and bolstering backlink profiles, the website can potentially improve its overall search engine performance and traffic acquisition.