Creativemark - Website Report

Introduction

The following summarisation outlines the critical aspects of the website’s performance, security, and SEO based on a series of technical audits. By addressing these key findings, the website can enhance its speed, user experience, and search engine visibility, ultimately leading to increased performance and conversions.

Key Findings

1. Implement HTTPS: The website currently lacks HTTPS, which is essential for secure data transmission and leveraging advanced web features. Transitioning to HTTPS will improve security and user trust.

2. Optimise Page Load Speed: Unnecessary redirects and inefficient caching policies contribute to slow page loading times. Minimising redirects and implementing a long cache lifetime for static resources can significantly improve load speeds.

3. Reduce Network Payload Size: The site has an excessive network payload size of 4,441 KiB. Reducing resource sizes and combining files where possible will decrease load times.

4. Optimise Images: Large and improperly sized images are affecting load times. Compressing images and serving them in next-gen formats like WebP can enhance performance.

5. Improve JavaScript and CSS Efficiency: There are opportunities to reduce unused JavaScript and CSS, which will streamline resource usage and improve load times.

6. Address Duplicate Content: Duplicate content across multiple URLs can dilute SEO effectiveness. Implementing canonical tags and consolidating content will improve search rankings.

7. Fix Broken Links: Broken links leading to 404 errors harm user experience and crawlability. Regular audits and implementing 301 redirects will ensure all links are functional.

8. Enhance Keyword Strategy: The current keyword strategy shows room for improvement, with high competition affecting visibility. Focusing on low-competition keywords can drive better rankings and traffic.

9. Leverage Backlink Strategy: Building a strong backlink profile from authoritative sites will enhance the domain’s credibility and search engine visibility.

10. Optimise Technology Stack: The website’s use of multiple JavaScript libraries and plugins should be reviewed for optimisation opportunities. Minimising unnecessary libraries will improve load times and performance.

By focusing on these key areas, the website can achieve significant improvements in performance and conversions, resulting in a more robust and efficient online presence.

Summary

The website’s performance report indicates several areas that require optimisation to improve speed, security, and user experience. Key issues include the absence of HTTPS, inefficient resource caching, and large network payloads. Addressing these issues can enhance both the site’s loading times and its overall user interaction quality. Below are detailed insights and recommendations based on the PageSpeed Insights scores.

Security

Does not use HTTPS

The website does not use HTTPS, which is crucial for securing data transmitted between the site and its users. Implement HTTPS to prevent tampering and eavesdropping. This security protocol is also necessary for HTTP/2 and new web platform APIs.

Recommendation: Transition to HTTPS to secure user data and enable advanced web features.

Performance

Avoid Multiple Page Redirects

The site has unnecessary redirects that increase page load time by 190 ms. Each redirect adds latency as the browser needs to process additional HTTP requests.

Recommendation: Minimise redirects by ensuring URLs are direct and serve content without interruption.

Largest Contentful Paint (LCP)

The LCP time of 4.3 seconds is above the recommended threshold, affecting the user’s perception of loading speed.

Recommendation: Optimise loading of the largest elements, such as images and blocks of text, to reduce LCP time.

First Contentful Paint (FCP)

FCP is 0.7 seconds, which is satisfactory, but improvements can still be made by optimising resources that are loaded first.

Recommendation: Prioritise critical resources that render the initial content of the page.

Time to Interactive (TTI)

TTI is 4.3 seconds, indicating users may experience delays in interacting with the page.

Recommendation: Optimise JavaScript execution and reduce main-thread tasks to ensure quicker interactivity.

Resource Optimisation

Serve Static Assets with an Efficient Cache Policy

The current caching policy is inefficient, affecting 46 resources. Implementing a long cache lifetime can significantly enhance repeat visits.

Recommendation: Adjust cache headers to increase cache duration for static resources.

Efficiently Encode Images

Potential savings of 14 KiB can be achieved by optimising images.

Recommendation: Compress and optimise images using modern formats like WebP to reduce load times.

Avoid Enormous Network Payloads

The total payload size of 4,441 KiB is excessive, impacting loading speed.

Recommendation: Minimise resource sizes, combine files where possible, and remove unnecessary data.

Reduce Unused JavaScript

There is a potential saving of 89 KiB by removing or deferring unused JavaScript.

Recommendation: Audit JavaScript files and eliminate or defer scripts that are not essential for initial page rendering.

Reduce Unused CSS

Potential savings of 11 KiB can be achieved by optimising CSS usage.

Recommendation: Remove unused CSS rules and defer non-critical styles.

Properly Size Images

Images are not optimally sized, with a potential saving of 32 KiB.

Recommendation: Serve images that are correctly sized for their display contexts.

Serve Images in Next-Gen Formats

Using next-gen image formats could save 3,386 KiB.

Recommendation: Convert images to formats such as WebP or AVIF for better compression and faster loading.

Minify JavaScript

There is a potential saving of 7 KiB through JavaScript minification.

Recommendation: Minify JavaScript files to reduce their size and improve parsing times.

Layout and Stability

Avoid Large Layout Shifts

A large layout shift was detected, which can disrupt the user experience.

Recommendation: Ensure elements are properly sized and reserve space for media to avoid unexpected shifts.

Cumulative Layout Shift (CLS)

The CLS score is 0.704, which is above the acceptable threshold, indicating a need for improved visual stability.

Recommendation: Implement layout stabilisation techniques, such as setting size attributes for images and avoiding inserting content above existing content.

Conclusion

By addressing the above recommendations, the website can achieve faster load times, improved security, and a better overall user experience. Prioritising HTTPS implementation, resource caching, image optimisation, and reducing unnecessary JavaScript and CSS will provide significant performance benefits.

Overall Feedback Summary

The technical SEO audit of your website has been conducted thoroughly. Several issues have been identified that could impact your website’s performance and search engine rankings. Addressing these issues will improve crawlability, indexability, and overall user experience. This report outlines the key issues found, their potential impacts, and recommended fixes.

Duplicate Content

Issue

Multiple URLs have been identified with duplicate content. This can confuse search engines and dilute the value of your content.

Impact

• • Reduces the effectiveness of content marketing efforts.
  • May lead to lower rankings as search engines struggle to determine the authoritative content.

Recommended Fixes

• • Implement canonical tags (<link rel=”canonical”&gt) to indicate preferred pages.
  • Consider URL redirects where appropriate to consolidate similar content.
  • Review and update content to ensure uniqueness.

Missing Alt Attributes

Issue

Some images lack alt attributes, which are crucial for accessibility and SEO.

Impact

• • Search engines cannot effectively index the images.
  • Affects visually impaired users who rely on screen readers.

Recommended Fixes

• • Add descriptive alt text to all images using the <img alt=””&gt attribute.
  • Ensure that alt text is concise yet descriptive, helping both search engines and users.

Broken Links

Issue

There are several broken links found across the website that lead to 404 errors.

Impact

• • Poor user experience as visitors encounter dead ends.
  • Negative impact on crawlability and link equity distribution.

Recommended Fixes

• • Use 301 redirects to guide users and search engines to the correct pages.
  • Regularly audit links to ensure they remain up-to-date and functional.

Slow Page Load Speed

Issue

Some pages exhibit slow loading times, which can deter users and affect ranking.

Impact

• • Increased bounce rates due to user impatience.
  • Search engines may rank slower pages lower as they prioritise user experience.

Recommended Fixes

• • Optimise images by compressing them without losing quality.
  • Minify CSS, JavaScript, and HTML files to reduce their size.
  • Leverage browser caching to improve load times for returning visitors.

Missing Meta Descriptions

Issue

Several pages are missing meta descriptions, which are vital for click-through rates.

Impact

• • Lower click-through rates from search engine result pages.
  • Missed opportunity to engage potential visitors with compelling descriptions.

Recommended Fixes

• • Write unique, keyword-optimised meta descriptions for each page.
  • Keep descriptions concise, ideally between 150-160 characters.

Low Word Count

Issue

A number of pages have a low word count, which may not sufficiently cover the topic.

Impact

• • Search engines may view these pages as less authoritative or valuable.
  • Users may not find the information they’re seeking.

Recommended Fixes

• Add more relevant content to these pages to provide comprehensive coverage.
• Ensure content is of high quality and relevant to the user’s search intent.

Feedback Summary

Addressing these technical SEO issues will enhance the website’s performance, user experience, and search engine visibility. It is recommended to prioritise fixes that have a significant impact on user experience and search rankings, such as improving page load speed and resolving broken links. Regular audits should be conducted to ensure ongoing optimisation and performance improvements.

Summary

The website utilises a robust technology stack primarily built around WordPress, with several popular plugins and tools for enhanced functionality. It employs Nginx as a web server and reverse proxy, PHP as the programming language, and MySQL for database management. Key enhancements include optimising the use of JavaScript libraries, reviewing security measures, and considering performance improvements.

Technology Stack Assessment

Content Management System (CMS)

• • WordPress: The site is built on WordPress, a widely used and flexible CMS suitable for a variety of content-based websites.

Add-ons

• • WordPress Plugins:
  • Contact Form 7: Utilised for building and managing forms.
  • MonsterInsights: Facilitates integration with Google Analytics, providing insights into website traffic and user behaviour.

Analytics

• • Google Analytics: Employed for tracking and reporting website traffic.
  • MonsterInsights: Enhances Google Analytics with additional features and easier integration.

Web Development

• • JavaScript Frameworks:
  • GSAP: Used for creating high-performance animations.
  • JavaScript Libraries:
  • jQuery and jQuery Migrate: Provide ease of DOM manipulation and compatibility with older versions.
  • Modernizr: Helps in detecting HTML5 and CSS3 features in various browsers.
  • Programming Languages:
  • PHP: The primary language for WordPress development.

Location Services

• • Google Maps: Integrated for displaying location-based information.

Security

• • HSTS (HTTP Strict Transport Security): Implemented to enforce secure connections.

Servers

• • Web Servers:
  • Nginx: Used for handling web requests efficiently.
  • Reverse Proxies:
  • Nginx: Also serves as a reverse proxy, improving performance and security.
  • Databases:
  • MySQL: Supports data storage and retrieval for dynamic content.

Recommendations for Improvement

JavaScript Libraries

• • Review and Optimise: Consider minimising the use of multiple JavaScript libraries like jQuery and jQuery Migrate if not essential, as these may impact load times. Evaluate whether GSAP and Modernizr are fully utilised or if alternative, lighter solutions might suffice.

Security Enhancements

• • Expand Security Measures: While HSTS is a good start, consider implementing additional security plugins or services that offer features like firewall protection, malware scanning, and login security enhancements.

Performance Optimisation

• • Leverage Caching: Implement caching solutions to reduce server load and improve site speed.
  • Image Optimisation: Compress and optimise images to enhance load times.

Analytics and Tracking

• Advanced Analytics: Explore advanced tracking features or additional analytics tools that provide deeper insights into user interactions.

By addressing these areas, the website can achieve better performance, security, and user experience while maintaining a robust and scalable technology stack.

Summary

The SEO analysis reveals that the current strategy has both strengths and weaknesses. With a total of 13 ranked keywords, there is a clear opportunity to improve rankings, especially given the high competition levels for some keywords. The estimated traffic value (ETV) is relatively low, indicating potential for growth. The analysis suggests that focusing on improving keyword positions and targeting keywords with lower competition could enhance visibility and traffic.

Keyword Rankings Overview

• • Total Ranked Keywords: 13
  • Position 1 Keywords: 0
  • Position 2-3 Keywords: 0
  • Position 4-10 Keywords: 1
  • Position 11-20 Keywords: 0
  • Position 21-50 Keywords: 5
  • Position 50+ Keywords: 7

Keyword Performance Analysis

1. Top Performing Keyword:

• • Keyword: “downloadcrew”
  • Rank Group: 10
  • Search Volume: 70
  • ETV: 0.791

2. Keywords with High Potential:

• • “computeractive store” and “computer active store”: Though ranked at 33 and 43 respectively, both have a search volume of 170 and relatively low competition, suggesting potential if ranking can be improved.

3. Keywords with High Competition:

• • “malwarebytes lifetime” and “bitdefender discount”: Both have high competition levels (0.99 and 1.00 respectively), yet they rank poorly at positions 30 and 44. Prioritising less competitive keywords might yield better results.

Traffic and Competition Insights

• • Estimated Traffic Value (ETV): 3.857
  • Average Competition: The average competition across keywords is challenging, with several keywords facing high competition.
  • Total Search Volume: The total search volume across all keywords is relatively low, indicating a need to explore additional keywords with higher search volumes to increase potential traffic.

Backlink Strategy

Backlinks are a crucial part of improving SEO performance. Ensuring a strong backlink profile that includes links from high-authority websites can significantly enhance the domain’s visibility and credibility.

Recommendations

• Focus on Low-Competition Keywords: Target keywords with lower competition to improve rankings and traffic. Keywords like “deep discount” and “auslogics boostspeed” have relatively low competition and should be optimised.
• Improve On-Page SEO: For keywords already ranking, enhancing on-page SEO elements such as <title> tags, <meta> descriptions, and internal linking can help improve positions.
• Content Creation: Develop quality content targeting new, high-volume keywords and addressing user intent to increase visibility.
• Backlink Acquisition: Build relationships with authoritative sites for backlink opportunities, which can boost rankings and domain authority.
• Monitor and Adjust Strategy: Regularly review keyword performance and adjust the strategy based on what is working effectively and what is not.

By implementing these strategies, the site can improve its search engine rankings, increase traffic, and ultimately achieve better SEO performance.