CMS Cepcor - Website Report

Introduction

The comprehensive technical analysis of the website identifies key areas for improvement to enhance performance, user experience, and SEO. By focusing on optimising loading times, addressing SEO issues, and leveraging technology effectively, the website can achieve significant improvements in performance and conversions.

10 Key Findings

1. Optimise Loading Times: Reducing unused CSS and JavaScript, and optimising image formats can significantly speed up page load times and improve user experience.

2. Enhance Interactivity: Focus on reducing Total Blocking Time and Time to Interactive to ensure quicker page responsiveness.

3. Fix Duplicate Content: Address instances of duplicate content and titles to avoid SEO penalties and improve search engine rankings.

4. Improve Meta Descriptions: Create unique and compelling meta descriptions for missing and duplicate instances to enhance click-through rates.

5. Repair Broken Links: Conduct regular audits to fix broken links and resources, ensuring a seamless user experience and improved SEO.

6. Revise Keyword Strategy: Focus on optimising top-performing keywords and developing content around long-tail keywords to increase visibility.

7. Leverage Backlinks: Strengthen backlink strategies to boost domain authority, particularly for underperforming keywords.

8. Technology Stack Optimisation: Regularly update and audit plugins, remove outdated technologies like Shockwave Flash, and consider local font hosting for performance gains.

9. Mobile and Security Enhancements: Implement Progressive Web App features for better mobile experience and enable HTTP Strict Transport Security for added security.

10. Regular Monitoring and Audits: Continuously monitor SEO performance and conduct security audits to identify new opportunities and maintain a secure environment.

By addressing these key areas, the website can improve its overall performance, increase user satisfaction, and enhance its competitive position in the market.

Summary

The website’s performance analysis highlights several areas for improvement, mainly focusing on reducing loading times and enhancing user experience. Key performance metrics such as Largest Contentful Paint and Time to Interactive suggest that while initial loading is swift, there is room for improvement in making the page fully interactive. The primary concerns revolve around unused CSS and JavaScript, image optimization, and network payload efficiency. Addressing these issues will not only improve performance metrics but also provide a smoother experience for users.

Key Performance Metrics

Largest Contentful Paint (LCP) – 1.0 seconds

The LCP score is excellent, indicating that the largest visible content loads quickly, enhancing the initial user experience. Focus can shift to maintaining this speed while improving other performance areas.

Total Blocking Time – 350 milliseconds

The Total Blocking Time is moderately high, suggesting that scripts are blocking the main thread, delaying interactivity. Optimizing script execution and reducing the time spent on tasks will help improve this metric.

Time to Interactive – 2.5 seconds

This metric indicates a delay in the page becoming fully interactive. Reducing the main-thread work and optimizing JavaScript loading will help in achieving faster interactivity.

Recommendations

Reduce Unused CSS and JavaScript

• • Unused CSS: With a potential saving of 26 KiB, removing unused styles can reduce the size of CSS files. Consider deferring non-critical CSS for above-the-fold content.
  • Unused JavaScript: By trimming down unused JavaScript, there is a potential saving of 260 KiB. Deferring non-essential scripts can further enhance page speed.

Optimize Images

• • Efficiently Encode Images: Potential savings of 30 KiB indicate that image encoding can be optimized. Using formats like WebP can reduce image sizes without compromising quality.
  • Serve Images in Next-Gen Formats: Transitioning to modern formats like AVIF or WebP can save up to 400 KiB, speeding up load times.
  • Properly Size Images: Ensure images are appropriately sized for their containers, potentially saving 71 KiB and improving load efficiency.
  • Defer Offscreen Images: Implement lazy loading for images not immediately visible to users, saving an additional 7 KiB.

Address Network Payload

• • Avoid Enormous Network Payloads: With a total size of 13,215 KiB, reducing the payload by optimizing resources will decrease load times significantly.

JavaScript and API Optimizations

• • Avoid Serving Legacy JavaScript: Modernize JavaScript delivery by adopting module/nomodule patterns, which can save 10 KiB.
  • Uses Deprecated APIs: Review and update any deprecated APIs to future-proof the website and avoid functionality issues.

Improve Caching and Asset Delivery

• • Serve Static Assets with an Efficient Cache Policy: Ensure that static resources are cached effectively to enhance repeat visit performance.

Main-Thread and DOM Optimization

• • Minimize Main-Thread Work: Reducing the main-thread workload, currently at 3.2 seconds, will help improve overall performance.
  • Avoid An Excessive DOM Size: A large DOM with 1,034 elements can slow down rendering. Simplifying the DOM structure will enhance performance.

Accessibility Improvements

• Links Do Not Have Descriptive Text: Ensure link texts are descriptive to improve accessibility and SEO, with one link identified for improvement.

By implementing these recommendations, the website can achieve faster load times, improved interactivity, and a better overall user experience.

Overall Feedback Summary

The technical SEO analysis for www.cmscepcor.com indicates a strong on-page performance with an overall score of 92.2. The site is equipped with a valid SSL certificate, ensuring secure connections, and effectively utilises HTTPS protocols. While many aspects of the site are optimised, there are certain areas requiring attention, particularly regarding duplicate content, broken links, and missing meta descriptions. Addressing these issues will further enhance the site’s SEO performance and user experience.

Key Issues and Recommendations

Duplicate Content

• • Impact: Duplicate content can confuse search engines, leading to potential ranking penalties or dilution of PageRank.
  • Specific Issues: 33 instances of duplicate content identified.
  • Fixes: Implement canonical tags to indicate preferred content versions. Ensure unique content creation across different pages.

Duplicate Titles and Descriptions

• • Impact: Repeated titles and descriptions can lead to poor SEO performance, as search engines may struggle to determine the most relevant content.
  • Specific Issues: 31 duplicate titles and descriptions found.
  • Fixes: Revise and create unique, descriptive titles and meta descriptions for each page to enhance search visibility and click-through rates.

Missing Meta Descriptions

• • Impact: Missing meta descriptions may lead to reduced click-through rates as users lack the necessary information to decide on visiting the page.
  • Specific Issues: 26 pages are missing meta descriptions.
  • Fixes: Create concise and compelling meta descriptions for these pages to improve engagement and search engine understanding.

Broken Links and Resources

• • Impact: Broken links and resources can lead to poor user experience and negatively impact SEO, as search engine bots encounter errors during crawling.
  • Specific Issues: 3 broken links and 4 broken resources identified.
  • Fixes: Conduct a thorough audit to identify and repair or remove broken links and resources to ensure all paths are functional.

Title Length Issues

• • Impact: Titles that are too long or too short may not be fully displayed in search results, affecting visibility and user understanding.
  • Specific Issues: 9 titles too long and 8 titles too short.
  • Fixes: Adjust titles to be within the optimal length (50-60 characters) to ensure full visibility in search results.

Low Content Rate

• • Impact: Pages with low content may not provide sufficient information for users or search engines, impacting rankings.
  • Specific Issues: 94 pages with low content rates.
  • Fixes: Enrich these pages with high-quality, relevant content that adds value to the user experience and improves SEO rankings.

Missing Image Alt Text and Titles

• • Impact: Missing alt text and titles for images can hinder accessibility and image indexing by search engines.
  • Specific Issues: 94 instances of missing alt text and image titles.
  • Fixes: Ensure all images have descriptive alt text and titles to improve accessibility and assist search engines in understanding image content.

HTTPS to HTTP Links

• • Impact: Links from HTTPS to HTTP can create security warnings and disrupt the secure browsing experience.
  • Specific Issues: 3 HTTPS to HTTP links detected.
  • Fixes: Convert these links to HTTPS to maintain a secure browsing environment.

Additional Observations

• Redirects: There are 5 instances of pages redirecting. Regularly check and manage redirects to avoid unnecessary loops and ensure efficient navigation.
• Content Encoding: Address the 5 pages with missing content encoding to enhance loading speed and compatibility.
• Loading Time: Monitor the 10 pages with high loading times and optimise them for faster performance, which can improve user satisfaction and SEO rankings.

By addressing these issues, www.cmscepcor.com can further strengthen its SEO strategy, enhance user experience, and improve its visibility in search engine results.

Summary

The website utilises a comprehensive technology stack, featuring popular tools for analytics, content management, and performance enhancement. The primary technologies include Google Analytics for tracking, WordPress for content management, and various Google services for content delivery and optimisation. The use of PHP, Apache, and nginx supports backend operations, while frontend enhancements are made through libraries like jQuery and Font Awesome. Although the stack is robust, there are several potential improvements to enhance security, performance, and user experience.

Analytics and Tracking

The website employs Google Analytics and Global Site Tag for tracking visitor interactions and conversions. While these tools are effective, consider integrating privacy-focused analytics solutions to address privacy concerns and comply with data protection regulations like GDPR. Additionally, ensure that the Google Tag Manager is optimally configured to manage all tags efficiently.

Widgets

The use of Slack and Google Translate Widget indicates a focus on team collaboration and accessibility. However, evaluate the necessity of the Google Translate Widget if the primary audience is English-speaking, as it may impact load times. Consider loading these widgets asynchronously to improve page speed.

Fonts and Icons

The website uses Font Awesome and Typekit for fonts and icons, which are excellent choices for aesthetic appeal. Ensure that only the required icons and font styles are loaded to reduce unnecessary HTTP requests, potentially using local hosting of fonts to improve load times.

SEO and Plugins

With Yoast SEO Plugins, the website benefits from enhanced search engine optimisation. Regularly update these plugins to the latest versions to leverage new features and security patches. Consider auditing the WordPress plugins to remove any that are redundant or not actively maintained, as they can pose security risks.

Frameworks and Libraries

The site relies on PHP, jQuery, and jQuery UI. Consider updating to the latest versions of these frameworks to ensure security and performance. The use of Shockwave Flash is outdated and should be removed, as it no longer receives security updates.

Schema and Markup

The implementation of schemas like GeoCoordinates, LocalBusiness, and OpeningHoursSpecification enhances search engine visibility. Ensure all schema markups are correctly implemented and validated with tools like Google’s Rich Results Test.

Content Delivery Network (CDN)

Utilising AJAX Libraries API, GStatic, and Cloudflare JS for content delivery helps reduce latency. Evaluate the performance of these CDNs periodically to ensure they continue to meet the website’s needs. Consider enabling HTTP/3 for even faster delivery.

Mobile Optimisation

The presence of Viewport Meta and IPhone/Mobile Compatible tags indicates mobile optimisation. Test the website on various devices to ensure responsive design and consider implementing Progressive Web App (PWA) features for an enhanced mobile user experience.

Security and SSL

The site uses Let’s Encrypt for SSL certificates, ensuring secure connections. Regularly check the SSL configuration for vulnerabilities and consider implementing HTTP Strict Transport Security (HSTS) for added security.

Web Hosting and Servers

Hosted on Cloud Unboxed, with Apache and nginx servers, the hosting environment seems reliable. Ensure server configurations are optimised for performance and security. Regularly update server software to the latest versions to mitigate security vulnerabilities.

Social Media and External Links

The use of social media integrations like Facebook SDK and links to platforms such as Instagram and LinkedIn can enhance user engagement. However, ensure these integrations do not significantly affect page load times.

Email Hosting and Security

With services like Office 365 Mail, DKIM, and DMARC, the email infrastructure is robust. Review and update email security policies regularly to protect against phishing and spam.

Recommendations

1. Privacy-Focused Analytics: Consider alternatives that offer enhanced privacy.
2. Plugin Audit: Regularly review plugins for updates and relevance.
3. Remove Flash: Eliminate all Shockwave Flash content.
4. Local Font Hosting: Host fonts locally for performance gains.
5. PWA Features: Implement PWA features for improved mobile experience.
6. HSTS Configuration: Enable HSTS for added security.
7. Regular Security Audits: Conduct regular security audits and vulnerability assessments.

By addressing these areas, the website can enhance its security posture, improve performance, and offer a better user experience.

SEO Analysis Summary

The SEO analysis reveals a strong performance in select niche keywords with high rankings, but there’s room for growth in broader search terms. The website ranks first for three high-search-volume keywords, contributing significantly to its visibility. However, the majority of keywords fall beyond the first page, highlighting potential areas for optimisation. The estimated traffic value stands at 649.40, with competition levels varying significantly across keywords.

Keyword Rankings

• • Top Ranked Keywords: The keywords “cms cepcor,” “cms cepcor coalville,” and “cms crushers” are performing exceptionally well, ranking in the first position. These keywords have a high search volume of 720 each, indicating strong visibility in their niche.
  • Moderately Ranked Keywords: Keywords such as “pegson” rank in the second position, while others like “crusher spares” and “cm crusher” fall within positions 4 to 10. These keywords hold potential for further optimisation to reach the top rankings.
  • Keywords Needing Improvement: Many keywords, including “crusher spares uk” and “terex pegson coalville,” are ranked beyond the 10th position, indicating opportunities to enhance SEO strategies for these terms.

Keyword Analysis

• • Search Volume and Competition: The analysis shows a mix of keywords with varying search volumes and competition levels. Notably, “cms cepcor” and “cms crushers” have the highest search volumes of 720 and relatively low competition, making them valuable targets for ongoing SEO efforts.
  • Estimated Traffic Value (ETV): The total ETV is calculated at 649.40, reflecting the potential traffic that these keywords can drive to the site. The top-performing keywords contribute significantly to this metric.

Backlinks and Strategies

• Backlink Profile: Although not detailed in the provided data, a robust backlink strategy can enhance domain authority and improve rankings for underperforming keywords.
• Content Optimisation: Improving content relevance and keyword density, particularly for keywords ranked beyond the first page, could enhance visibility. Focusing on long-tail keywords with lower competition could also yield positive results.
• Technical SEO: Ensuring that the website’s technical aspects, such as site speed, mobile optimisation, and structured data, are optimised can contribute to better search engine rankings.

Strategic Recommendations

1. Focus on High-Impact Keywords: Continue to optimise and maintain rankings for top-performing keywords. Additionally, target moderately ranked keywords for improvement to capture additional traffic.
2. Improve Content for Long-Tail Keywords: Develop content around long-tail keywords with lower competition to capture niche audience segments.
3. Enhance Backlink Strategies: Build a diverse and authoritative backlink profile to strengthen domain authority and boost underperforming keywords.
4. Regular Performance Monitoring: Track keyword performance regularly to identify new opportunities and adjust strategies accordingly.

By addressing these areas, the website can improve its overall SEO performance, drive more targeted traffic, and increase its competitive edge in the market.