Clarity - Website Report

Key Findings Summary

The comprehensive performance and SEO analysis reveals several opportunities for enhancing website performance and search engine visibility. The focus should be on optimising technical aspects and enhancing content and user experience to drive better performance and conversions. Below are the key findings that can have the most significant impact:

1. JavaScript and CSS Optimisation: Minify and reduce unused JavaScript and CSS to enhance loading speed and reduce parse times.

2. Image Optimisation: Properly size images to match display dimensions, reducing data usage and improving load times.

3. Render-Blocking Resources: Eliminate render-blocking resources by inlining critical CSS and deferring non-essential scripts.

4. Caching Strategies: Implement efficient cache policies for static assets to improve load times for repeat visitors.

5. Duplicate Content and Descriptions: Address duplicate content and meta descriptions to prevent SEO penalties and improve search engine performance.

6. Keyword Optimisation: Focus on improving rankings for mid-range keywords (positions 21-50) to increase traffic and visibility.

7. Title Management: Ensure title tags are of optimal length for search engine display and user clarity.

8. Image Alt Text: Add descriptive alt text to all images to enhance accessibility and image search optimisation.

9. JavaScript Libraries: Consider migrating to modern JavaScript frameworks to reduce load times and dependency on older libraries.

10. Content and Technical SEO: Enhance on-page elements such as <h1&gt, <meta&gt tags, and <alt&gt attributes to improve keyword relevance and user engagement.

By addressing these areas, the website can significantly improve its performance, resulting in faster loading times, increased user satisfaction, and better search engine rankings.

Summary

The website’s performance is generally satisfactory but has room for improvement. The key areas that require attention include optimizing JavaScript and CSS, properly sizing images, and addressing render-blocking resources. These changes can significantly enhance loading times and overall user experience. Below are detailed insights and recommendations to optimize the website’s performance.

Detailed Analysis and Recommendations

Minify JavaScript

Issue: JavaScript files are not minified, resulting in larger file sizes and longer parse times.
Potential Savings: 24 KiB
Recommendation: Minify JavaScript files to reduce their size, which will help in faster loading and execution. Minification removes unnecessary characters from the code without affecting its functionality.

Reduce Unused CSS

Issue: Stylesheets contain unused CSS rules, increasing the data load unnecessarily.
Potential Savings: 64 KiB
Recommendation: Audit CSS files to identify and remove unused rules. Consider deferring non-critical CSS to ensure essential styles are loaded first, especially for above-the-fold content.

Avoid Serving Legacy JavaScript to Modern Browsers

Issue: Legacy JavaScript is being served to modern browsers, which do not require them.
Potential Savings: 0 KiB (No immediate savings but improves efficiency)
Recommendation: Implement a modern JavaScript deployment strategy using `module/nomodule` feature detection to serve modern code to compatible browsers, reducing the amount of code processed.

First Contentful Paint

Current Performance: 0.7 seconds
Recommendation: Maintain efforts to keep the First Contentful Paint time low. It is crucial for a quick perception of speed from the user’s perspective.

Properly Size Images

Issue: Images are not appropriately sized, leading to unnecessary data usage.
Potential Savings: 42 KiB
Recommendation: Ensure images are resized to match the display dimensions required on the page. This reduces both loading time and data consumption.

Eliminate Render-Blocking Resources

Issue: Some resources block the rendering of the page content, delaying the first paint.
Potential Savings: 280 ms
Recommendation: Inline critical CSS and defer non-essential scripts or styles to ensure that the core content is rendered without delay.

Serve Static Assets with an Efficient Cache Policy

Issue: Static assets are not optimally cached, affecting load times for repeat visits.
Recommendation: Set cache policies with longer time-to-live (TTL) for static resources to improve load times on subsequent visits.

Speed Index

Current Performance: 0.8 seconds
Recommendation: Continue optimizing the loading sequence and resource prioritization to maintain or further improve the Speed Index, reflecting how quickly content is visually displayed.

Avoid an Excessive DOM Size

Issue: The DOM contains 2,694 elements, which can impact performance.
Recommendation: Simplify the DOM structure by reducing unnecessary elements. This will decrease memory usage and improve rendering performance.

Largest Contentful Paint

Current Performance: 1.4 seconds
Recommendation: Aim to reduce this time by optimizing images, fonts, and other large assets to ensure the largest visible element loads quickly.

Time to Interactive

Current Performance: 1.4 seconds
Recommendation: Ensure scripts are loaded efficiently and defer non-critical scripts to achieve a quicker time to full interactivity.

Reduce Unused JavaScript

Issue: There is a significant amount of unused JavaScript impacting load times.
Potential Savings: 97 KiB
Recommendation: Audit JavaScript files and remove or defer loading of any unused scripts to improve page load efficiency.

By addressing these key areas, the website’s loading speed and overall performance can be significantly improved, resulting in a better user experience.

Technical SEO Report for completeclaritysolicitors.com

Overall Feedback Summary

The website completeclaritysolicitors.com has completed a technical SEO analysis with a commendable overall on-page score of 88.04. The website performs well in several areas such as SSL implementation, HTTPS usage, and the absence of broken links. However, there are notable areas for improvement, including duplicate descriptions, missing image alt attributes, and the need for better title tag management. Addressing these issues can lead to improved search engine performance and user experience.

Issues Identified and Their Impact

• Duplicate Descriptions (22 instances)
• Impact: Duplicate meta descriptions can cause confusion for search engines, potentially affecting ranking and click-through rates.
• Fix: Ensure each page has a unique and descriptive meta description that accurately reflects its content.
• Duplicate Content (38 instances)
• Impact: Duplicate content can dilute page authority and confuse search engines, leading to potential ranking penalties.
• Fix: Consolidate similar pages or use canonical tags to indicate the preferred version to search engines.
• Titles Too Long (44 instances)
• Impact: Titles that are too long may be truncated in search results, reducing their effectiveness.
• Fix: Keep title lengths under the recommended 60 characters to ensure they display correctly in search results.
• Titles Too Short (8 instances)
• Impact: Titles that are too short may not provide enough context to search engines or users.
• Fix: Ensure titles are descriptive and informative, ideally between 50-60 characters.
• Missing Image Alt Text (72 instances)
• Impact: Missing alt attributes reduce accessibility and can hinder image search optimization.
• Fix: Add descriptive alt text to all images, enhancing accessibility and SEO.
• Broken Resources (8 instances)
• Impact: Broken resources can lead to poor user experience and may impact page load times and SEO.
• Fix: Identify and replace or remove broken resources to improve site performance and user experience.
• Canonicalization Issues
• Impact: Lack of proper canonical tags can lead to duplicate content issues and dilute page authority.
• Fix: Implement canonical tags on pages where appropriate to indicate the preferred version to search engines.
• Low Content Rate (99 instances)
• Impact: Pages with low content can result in poor user engagement and search engine understanding.
• Fix: Enhance content quality and quantity on affected pages to improve user experience and SEO.

Recommendations for Improvement

1. Duplicate Content and Descriptions: Conduct a thorough review of content across the site to ensure uniqueness. Implement canonical tags where necessary to guide search engines.

2. Title Management: Review and adjust title tags to ensure they are neither too long nor too short. Aim for concise, descriptive titles that convey the page’s purpose.

3. Image Optimization: Ensure all images have alt attributes and consider adding image titles where relevant to improve accessibility and SEO.

4. Resource Management: Regularly audit resources to identify and fix broken elements, ensuring a seamless user experience.

5. Canonicalization: Implement and verify canonical tags to prevent duplicate content issues and guide search engines effectively.

By addressing these key areas, completeclaritysolicitors.com can enhance its technical SEO performance, improving both search engine visibility and user engagement.

Summary

The website utilises a robust technology stack centred around WordPress, enhanced by tools like Cloudflare, Litespeed Cache, and Google Analytics. While the current stack supports performance and analytics effectively, there are potential areas for improvement, such as diversifying caching strategies and exploring more advanced A/B testing solutions. The use of Elementor and Complianz indicates a focus on custom design and compliance, which aligns well with modern web standards.

Servers

Content Delivery Network (CDN)

• • Current Technology: Cloudflare
  • Recommendation: Cloudflare is an excellent choice due to its wide range of features including DDoS protection, SSL support, and performance optimisation. Ensure that HTTP/2 or HTTP/3 is enabled for faster resource loading.

Caching

• • Current Technology: Litespeed Cache
  • Recommendation: While Litespeed Cache is highly efficient, consider utilising a hybrid caching strategy by incorporating a CDN’s caching features to further reduce server load and improve global content delivery speeds.

Databases

• • Current Technology: MySQL
  • Recommendation: Regularly optimise the MySQL database to maintain performance. Consider using indexing and query optimisation tools to enhance database interactions.

Analytics

A/B Testing

• • Current Technology: Complianz
  • Recommendation: Complianz is primarily a compliance tool. For more comprehensive A/B testing, consider integrating dedicated platforms like Optimizely or Google Optimize to gain deeper insights into user behaviour.

Analytics

• • Current Technology: Google Analytics
  • Recommendation: Ensure that Google Analytics is set up with custom events and goals to track performance metrics effectively. Consider transitioning to Google Analytics 4 for more advanced features and insights.

Tag Managers

• • Current Technology: Google Tag Manager
  • Recommendation: Regularly audit and clean up tags within Google Tag Manager to prevent bloat and ensure efficient data collection.

Form Builders

• • Current Technology: Gravity Forms
  • Recommendation: Gravity Forms is a powerful tool; ensure it is updated regularly to leverage new features and maintain security. Consider integrating it with CRMs for better data management.

Privacy

Cookie Compliance

• • Current Technology: Complianz
  • Recommendation: Complianz provides robust compliance solutions. Keep the plugin updated and review compliance settings regularly to align with evolving privacy laws.

Add-Ons

WordPress Plugins

• • Current Plugins: Complianz, Elementor, Gravity Forms, Litespeed Cache
  • Recommendation: Regularly update all plugins to the latest versions to ensure security and compatibility. Evaluate the necessity of each plugin to avoid resource strain.

Web Development

Page Builders

• • Current Technology: Elementor
  • Recommendation: Elementor is a versatile page builder. Ensure templates and modules are optimised for performance and mobile responsiveness.

JavaScript Libraries

• • Current Technology: jQuery
  • Recommendation: Consider migrating to vanilla JavaScript or modern frameworks when possible, to reduce dependency on older libraries and improve load times.

Programming Languages

• • Current Technology: PHP
  • Recommendation: Ensure PHP is updated to the latest stable version to benefit from performance improvements and security patches.

Content

Content Management System (CMS) & Blogs

• Current Technology: WordPress
• Recommendation: WordPress is a strong CMS choice; keep it updated and regularly review themes and plugins for performance optimisation. Engage in regular content audits to ensure the content is current and engaging.

Summary

The SEO analysis reveals critical insights into the current search engine visibility and competitive positioning. With a total of 1138 ranked keywords, the site shows a robust presence in search results. The top-ranked keyword is “complete clarity solicitors glasgow,” and the estimated traffic value (ETV) is approximately 1289.81. The site excels with two keywords in the first position and has a significant number of keywords in the top 10. However, there is potential for improvement, particularly with the 492 keywords ranked between positions 21-50. The site faces varying levels of competition across different keywords, with some high-volume keywords offering opportunities for increased traffic.

SEO Strengths

Rankings

• • Total Ranked Keywords: 1138
  • Position 1 Keywords: 2
  • Position 2-3 Keywords: 5
  • Position 4-10 Keywords: 55

The site has successfully captured top positions in several high-value keywords, demonstrating strong SEO performance. The presence of key terms in the top positions boosts visibility and potential click-through rates.

Keywords

• • Top Ranked Keyword: “complete clarity solicitors glasgow”
  • Highest Search Volume: 320 for “complete clarity solicitors glasgow”
  • Keywords with CPC > $1: 66

The focus on high-value keywords has led to substantial visibility in areas with significant search interest. This strategic keyword targeting enhances the potential for attracting qualified traffic.

Backlinks

The analysis does not provide specific data on backlinks, but the overall keyword performance suggests effective link-building strategies. High-ranking positions often correlate with strong backlink profiles, contributing to domain authority and search visibility.

SEO Weaknesses

Rankings

• • Position 11-20 Keywords: 159
  • Position 21-50 Keywords: 492
  • Position 50+ Keywords: 425

A considerable number of keywords are not within the top 10 positions, indicating opportunities for optimisation. Keywords in positions 21-50 and beyond require attention to improve their rankings and drive more traffic.

Keywords

• • Total Search Volume: The data provided does not specify a total search volume, suggesting a need for a comprehensive keyword strategy to target high-volume terms effectively.

Average Competition

• Average Competition: 0

The absence of competition data for many keywords limits the ability to assess potential challenges and opportunities in the search landscape. Understanding competitive metrics is crucial for refining SEO strategies.

Strategies for Improvement

1. Optimise for Mid-Rank Keywords: Focus on improving the rankings of keywords currently in positions 21-50. These terms are within reach of the top 10 with targeted optimisation efforts.

2. Leverage High-Value Keywords: Continue to build content and link strategies around high-value keywords with significant search volume, such as “complete clarity solicitors glasgow.”

3. Enhance Competitive Analysis: Gather more detailed competition data to tailor strategies against competitors effectively. Understanding competitor strengths can inform strategic adjustments.

4. Expand Keyword Coverage: Identify additional keywords with high search intent and volume to diversify traffic sources. This approach will help mitigate reliance on a few high-performing terms.

5. Content and Technical SEO: Improve on-page elements, including <h1&gt, <meta&gt tags, and <alt&gt attributes, to enhance keyword relevance and user engagement. Ensure the site is technically sound with fast loading times and mobile optimisation.

By addressing these areas, the site can enhance its search engine visibility, increase traffic, and achieve higher rankings across a broader range of keywords.