AgileAcoustics.co.uk - Website Report

#### Summary of Key Aspects Affecting Performance and Conversions

The performance and conversion rate of a website are critical to its success. This report synthesises the findings from various analyses, highlighting the key areas that, if addressed, can significantly impact performance and conversions.

Introduction

The website’s performance and conversion rate are influenced by several technical and content-related factors. By addressing these key findings, the website can potentially achieve better loading speeds, improved SEO rankings, and higher user engagement, all of which contribute to better conversion rates.

Key Findings

1. Optimise Image Formats: Transitioning to next-gen image formats such as WebP can reduce file sizes significantly, enhancing loading times and user experience.

2. Improve Cache Policies: Implementing efficient cache policies for static assets can reduce load times on repeat visits, improving user satisfaction.

3. Manage Render-Blocking Resources: Eliminating or deferring non-critical CSS and JavaScript can expedite the initial render and improve user interaction times.

4. Reduce Third-Party Code Impact: Minimising and optimising third-party scripts can reduce main thread blocking, allowing for a faster interactive experience.

5. Address Technical SEO Issues: Resolving duplicate meta tags, optimising title lengths, and ensuring unique meta descriptions can enhance search engine visibility.

6. Strengthen Backlink Strategy: Developing a robust backlink strategy can enhance domain authority and improve keyword rankings, particularly for competitive terms.

7. Enhance Security Protocols: Transitioning all site requests to HTTPS and implementing additional security measures like CSP can boost user trust and compliance with web standards.

8. Leverage User-Generated Content: Encouraging and integrating more user-generated content, such as reviews with images or videos, can increase authenticity and engagement.

9. Utilise Modern Web Technologies: Updating frameworks and considering advanced JavaScript libraries can improve the site’s scalability and dynamic content delivery.

10. Improve Keyword Strategy: Focusing on long-tail keywords and addressing high-competition terms can enhance visibility and capture more targeted traffic.

By implementing these recommendations, the website can achieve significant improvements in performance and conversion rates, ultimately leading to enhanced user satisfaction and business outcomes.

Summary of Website Performance

The analysis of the website’s performance reveals several areas for improvement, particularly in optimising image formats, reducing the impact of render-blocking resources, and managing third-party code. These optimisations can significantly enhance loading speed, reduce user wait times, and improve overall user experience. Below are detailed findings and recommendations for improving the site’s performance.

Key Findings and Recommendations

Serve Static Assets with an Efficient Cache Policy

• • Issue: The website is not leveraging efficient cache policies, with 8 resources identified.
  • Recommendation: Implement long cache lifetimes for static assets to improve loading times on repeat visits. This will enhance user experience by reducing the load each time a user revisits the page.

Serve Images in Next-Gen Formats

• • Issue: Potential savings of 68 KiB by using modern image formats.
  • Recommendation: Convert images to next-gen formats such as WebP or AVIF, which offer better compression than traditional formats like JPEG or PNG. This will lead to faster downloads and reduced data usage.

Eliminate Render-Blocking Resources

• • Issue: Render-blocking resources are delaying the first paint of the website by 210 ms.
  • Recommendation: Deliver critical JavaScript and CSS inline and defer non-critical resources to optimise the page’s initial rendering time, thereby speeding up the user’s first interaction with the site.

Reduce the Impact of Third-Party Code

• • Issue: Third-party code blocked the main thread for 640 ms.
  • Recommendation: Minimise the use of third-party scripts and load them asynchronously after the main content. This will reduce the time the main thread is blocked, allowing for a faster interactive experience.

Avoid Multiple Page Redirects

• • Issue: Redirects cause an additional 190 ms delay.
  • Recommendation: Simplify URL structures to avoid unnecessary redirects. This will reduce load times and improve the performance of page transitions.

Properly Size Images

• • Issue: Potential savings of 45 KiB by serving appropriately-sized images.
  • Recommendation: Optimise and resize images based on display dimensions to save data and load time, particularly on mobile devices.

Speed Index and First Contentful Paint

• • Speed Index: The page content is visibly populated in 2.5 seconds.
  • First Contentful Paint: Achieved at 1.2 seconds.
  • Recommendation: Focus on optimising above-the-fold content delivery to improve these metrics, ensuring that users see content more quickly.

Reduce Unused CSS and JavaScript

• • Unused CSS: Potential savings of 139 KiB.
  • Unused JavaScript: Potential savings of 735 KiB.
  • Recommendation: Audit and remove unused styles and scripts. Defer non-essential code execution to enhance loading performance and reduce unnecessary data usage.

Time to Interactive and Total Blocking Time

• • Time to Interactive: 3.2 seconds.
  • Total Blocking Time: 560 ms.
  • Recommendation: Continue to optimise scripts and defer non-essential tasks to ensure the site becomes interactive faster, improving user engagement.

Minify CSS

• • Issue: Potential savings of 3 KiB by minifying CSS files.
  • Recommendation: Minify CSS to reduce the size of stylesheet files, allowing for quicker downloads and faster rendering.

Avoid Serving Legacy JavaScript to Modern Browsers

• • Issue: Potential savings of 1 KiB.
  • Recommendation: Use modern JavaScript deployment strategies that cater to new browsers while maintaining compatibility for older versions. This will reduce the amount of code sent to users.

Ensure Site Uses HTTPS

• • Issue: 1 insecure request found.
  • Recommendation: Transition all site requests to HTTPS to enhance security and trustworthiness, as well as to comply with modern web standards.

Largest Contentful Paint and Max Potential First Input Delay

• Largest Contentful Paint: 2.5 seconds.
• Max Potential First Input Delay: 490 ms.
• Recommendation: Optimise the largest content elements for faster loading and ensure that long tasks are reduced to improve responsiveness to user inputs.

By implementing these recommendations, the website’s performance can be significantly improved, leading to enhanced user satisfaction and engagement.

Technical SEO Report for agileacoustics.co.uk

Overall Feedback Summary

The crawl of agileacoustics.co.uk was completed successfully, reaching the maximum crawl limit of 100 pages. The website demonstrates strong technical fundamentals with a high on-page SEO score of 93.1. SSL is properly configured, and the site is served over HTTP/2, ensuring modern security and performance standards are met. However, there are several areas that require attention to improve SEO performance, particularly in addressing duplicate meta tags, missing descriptions, and optimising title lengths.

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Key Issues and Recommendations

1. Duplicate Titles and Descriptions

• • Impact: Duplicate titles and descriptions can lead to search engine confusion, potentially diluting search rankings across pages.
  • Specific Fixes:
  • Review and revise the 12 pages with duplicate titles and descriptions to ensure each page has unique and descriptive metadata relevant to its content.
  • Use dynamic elements or templates to create distinct titles for pages that inherently share similar content.

2. Missing Meta Descriptions

• • Impact: Missing meta descriptions can reduce CTR in search results as users may not receive enough context about the page content.
  • Specific Fixes:
  • Craft concise and informative meta descriptions for the 31 pages currently lacking them.
  • Ensure descriptions reflect the page content accurately and include relevant keywords.

3. Title Length Issues

• • Impact: Titles that are too long or too short may not be fully displayed in search results or may lack information.
  • Specific Fixes:
  • Adjust the 48 titles that are too long to be under 60 characters while retaining keyword relevance.
  • Enrich the 9 titles that are too short, ensuring they adequately describe the page content.

4. Low Content Rate

• • Impact: Pages with low content rates may not provide enough value to users or search engines, potentially affecting rankings.
  • Specific Fixes:
  • Enhance the content on the 74 pages identified with a low content rate by adding more informative text, multimedia elements, or user-engaging features.

5. Missing Image Attributes

• • Impact: Missing alt attributes can hinder accessibility and image search potential.
  • Specific Fixes:
  • Add alt attributes to the 75 images currently missing them, ensuring they are descriptive and relevant to the image content.
  • Similarly, add titles to images where necessary to aid user engagement and SEO.

6. Broken Links

• • Impact: Broken links can lead to a poor user experience and negatively impact search engine crawling.
  • Specific Fixes:
  • Identify and repair the 2 broken links found during the crawl.
  • Regularly perform link audits to prevent future occurrences.

7. Canonicalisation Issues

• • Impact: Incorrect canonical tags can lead to duplicate content issues and affect page authority distribution.
  • Specific Fixes:
  • Implement correct canonical tags across all pages where required to ensure proper indexing and avoid duplication problems.

8. HTTPS to HTTP Links

• • Impact: Links from HTTPS to HTTP can cause mixed content warnings and security concerns.
  • Specific Fixes:
  • Review and update the 2 links pointing to HTTP resources to their HTTPS counterparts, ensuring consistent security protocols.

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Additional Observations

• SSL Configuration: The SSL certificate is valid and secure, issued by Let’s Encrypt, with no immediate concerns regarding certificate expiration.
• SEO-Friendly URLs: 52 URLs were identified as non-SEO-friendly. Consider reviewing these for clarity and keyword inclusion.
• Redirects and Errors: No redirect loops or 5xx errors were detected, indicating a well-maintained server setup.
• Server Information: The server is identified as Squarespace, which should be monitored for any platform-specific SEO optimisations.

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This comprehensive technical SEO assessment highlights the strengths and areas for improvement on agileacoustics.co.uk. Addressing the outlined issues will not only enhance search engine rankings but also improve the overall user experience on the site. Regular monitoring and updates are recommended to maintain and boost the site’s SEO performance.

Summary

The website utilises a technology stack that includes Bootstrap for UI development, Stimulus for JavaScript functionality, Google Analytics for tracking, HSTS for security, and Trustpilot for customer reviews. This stack is generally robust but could benefit from some enhancements, particularly in areas of performance optimisation, advanced analytics, and additional security measures.

Web Development

UI Frameworks

• • Current Technology: Bootstrap is used to streamline responsive design and layout structure.
  • Recommendations: Consider updating to the latest version of Bootstrap to leverage new features and improvements. Additionally, exploring CSS Grid or Flexbox for layout management might offer enhanced flexibility and performance for modern web designs.

JavaScript Frameworks

• • Current Technology: Stimulus, a modest JavaScript framework, is employed for enhancing HTML.
  • Recommendations: Evaluate the need for more comprehensive frameworks like React or Vue.js if the website requires interactive components or complex state management. These frameworks can provide greater efficiency and scalability for dynamic user interfaces.

Analytics

Analytics Tools

• • Current Technology: Google Analytics is implemented for tracking user behaviour and website performance.
  • Recommendations: Consider integrating Google Tag Manager to manage and deploy marketing tags without code changes. Additionally, exploring Google Analytics 4 can provide deeper insights through enhanced tracking capabilities, including event-based data collection and improved cross-device reporting.

Security

Security Measures

• • Current Technology: HTTP Strict Transport Security (HSTS) is utilised to enforce secure connections.
  • Recommendations: Further enhance security by implementing Content Security Policy (CSP) to mitigate cross-site scripting (XSS) and other code injection attacks. Regularly updating and patching all software and frameworks is also vital to maintaining security integrity.

Marketing

Reviews

• • Current Technology: Trustpilot is used for collecting and displaying user reviews.
  • Recommendations: Encourage more customer interactions by integrating additional review platforms or social proof tools. This can help increase credibility and trustworthiness. Consider implementing a strategy to actively engage with reviewers to improve customer satisfaction and loyalty.

User-Generated Content

Reviews

• Current Technology: Trustpilot also serves as a platform for user-generated content in the form of reviews.
• Recommendations: To further leverage user-generated content, incorporate features that allow users to upload images or videos with their reviews. This can enhance authenticity and engagement. Additionally, moderating and responding to reviews can help manage brand reputation effectively.

Summary

This report provides an analysis of the SEO performance for a given set of keywords, highlighting strengths and weaknesses in rankings, keyword distribution, and backlink strategies. The focus is on understanding the current standing of keywords in search engine results, identifying opportunities for improvement, and outlining potential strategies to enhance SEO performance.

SEO Strengths

• • Top Rankings: The keywords “agile acoustics” and “agilepod” are performing exceptionally well, both ranking in the first position. This indicates strong relevance and authority for these terms.
  • High Search Volume: The keyword “agilepod” has the highest search volume, suggesting significant interest and potential traffic for this term.
  • Estimated Traffic Value (ETV): The total ETV of 737.73 reflects a substantial potential return from the current keyword spread, with specific keywords contributing significantly to this value.

SEO Weaknesses

• • Keyword Distribution: A large proportion of keywords (174) are ranked beyond position 50, indicating a need for improved optimisation and content strategy to enhance visibility.
  • High Competition: Many keywords face high competition, particularly those related to “office” and “soundproof” pods. This suggests a need for differentiation and targeted strategies to overcome competitive pressures.
  • Low Average Competition: Despite the presence of high-competition keywords, the average competition metric indicates that there are opportunities within the dataset that might not be fully exploited.

Keyword Analysis

• • Position 1 Keywords: Only 2 keywords are currently in the top position, which suggests limited top-tier visibility and potential for expansion in this area.
  • Position 2-3 Keywords: With only 2 keywords in these positions, there is potential to optimise for a higher ranking to capture more traffic.
  • Position 4-10 Keywords: 26 keywords are within this range, suggesting moderate visibility but room for improvement to push them higher.
  • Position 11-20 Keywords: 35 keywords fall into this range, indicating a strategic opportunity to improve these rankings through targeted SEO efforts.
  • Position 21-50 Keywords: A significant number of keywords (107) are in this range, which requires attention to advance them into more visible positions.

Backlinks and Strategies

• Backlinks Strategy: An effective backlinks strategy should be developed to boost authority and improve rankings, particularly for mid-tier keywords.
• Content Optimisation: Focus on improving on-page SEO elements such as <h1&gt, <title&gt, and <meta description&gt, ensuring they are keyword-rich and aligned with search intent.
• Long-tail Keywords: Consider targeting long-tail keywords with lower competition to build authority gradually, as these often have higher conversion rates.
• Competitor Analysis: Perform a detailed competitor analysis to identify gaps in the current strategy and explore what tactics are working for competitors.

Conclusion

Overall, while there are strong performances in certain areas, notably with specific keywords, there is significant room for improvement in keyword rankings and competition management. By focusing on content optimisation, backlink strategies, and competitor analysis, there is potential to enhance overall SEO performance and traffic acquisition.