Acquirz - Website Report

### Summary of Key Aspects Impacting Performance and Conversions

#### Introduction

The website’s performance and search engine optimisation (SEO) analysis provide a comprehensive view of current strengths and potential areas for improvement. Enhancements in image optimisation, caching, security, and content management are critical for improving load times, security, and user satisfaction. Addressing these enhancements will likely result in improved performance metrics and conversion rates.

#### Key Findings

1. Image Optimisation: Significant data savings can be achieved by resizing images correctly and compressing them to enhance load times, particularly on mobile devices.

2. Caching Strategies: Implementing efficient caching policies for static assets can improve load times on repeat visits, enhancing the user experience.

3. Security Enhancements: Transitioning to HTTPS is crucial for securing user data and communications, improving trust and security perceptions.

4. Duplicate Content: Resolving duplicate content issues by consolidating pages and using canonical tags can prevent search engine confusion and improve rankings.

5. Meta Descriptions and Title Tags: Crafting effective meta descriptions and optimising title tags can enhance click-through rates and improve search visibility.

6. Content Quality: Enhancing pages with low content rates by providing comprehensive and relevant information can improve user engagement and search engine rankings.

7. Keyword Optimisation: Focusing on mid-ranked keywords and enhancing content and on-page elements can boost visibility and drive traffic.

8. Backlink Profile: Developing a stronger backlink profile can support higher rankings, especially for high-volume keywords.

9. Content Delivery and Security: Leveraging advanced features of Cloudflare, such as image optimisation and enhanced security measures, can further improve performance and protection.

10. Marketing and Analytics: Utilising advanced analytics and marketing tools can offer deeper insights into user behaviour and improve targeted marketing efforts.

By addressing these key areas, the website can enhance its performance, security, and overall user experience, leading to improved SEO health and conversion rates.

Summary

The website’s performance metrics highlight areas where improvements can be made to enhance speed and user experience. Key areas of focus include image optimization, caching policies, security enhancements, and efficient loading practices. Implementing these improvements can significantly reduce load times, enhance security, and provide a more stable visual presentation to users.

Image Optimization

Properly Size Images: The report indicates that images are not optimally sized, leading to excessive data usage and slower load times. By serving images that are appropriately sized for the user’s device, you can potentially save 454 KiB of data. This adjustment will lead to faster page loads, especially on mobile devices.

Recommendation: Use responsive images by employing HTML <img> tags with the `srcset` attribute to serve different sized images based on the device’s screen size. Additionally, consider compressing images using tools or services to reduce file sizes without compromising quality.

Caching Strategies

Serve Static Assets with an Efficient Cache Policy: Six resources on the site lack appropriate caching strategies, causing slower load times on repeat visits. Implementing a long cache lifetime will help speed up these repeat visits.

Recommendation: Configure your server to include cache headers like `Cache-Control` and `Expires` for static resources such as images, CSS, and JavaScript files. Set a suitable cache duration based on the resource’s update frequency.

Performance Metrics

Cumulative Layout Shift (CLS): The current CLS score of 0.078 is within an acceptable range. However, further improvements can ensure a stable visual experience.

Recommendation: Ensure that dimensions are specified for images, videos, and iframes using the `width` and `height` attributes in HTML <img> and <iframe> tags. This helps reserve space on the page, preventing unexpected shifts.

Largest Contentful Paint (LCP): The LCP score of 0.8 seconds is good, indicating that the largest visible content on the page loads quickly.

Recommendation: Maintain or improve this score by ensuring that critical resources load swiftly. Employ techniques like lazy loading for non-essential images and deferring non-critical CSS and JavaScript.

Redirects

Avoid Multiple Page Redirects: The presence of redirects can introduce delays, with potential savings of 190 ms.

Recommendation: Minimise redirects by updating internal links to point directly to the final URL. Ensure that server configurations are optimized to reduce unnecessary redirections.

Security

Does Not Use HTTPS: The site currently serves resources over HTTP, which is flagged as insecure. HTTPS is crucial for protecting user data and ensuring secure communications.

Recommendation: Obtain and install an SSL certificate to enable HTTPS across your site. Ensure all resources are loaded over HTTPS to prevent mixed content issues.

By addressing these areas, the website can achieve better performance, security, and user satisfaction.

Technical SEO Report for acquirz.co.uk

Overall Feedback Summary

The technical SEO analysis of acquirz.co.uk reveals a commendable on-page score of 98.06. The site is well-structured with no critical errors such as broken links or redirect loops. However, there are areas such as content quality and metadata optimisation that could benefit from improvements to enhance user experience and SEO performance.

Detailed Issues and Recommendations

1. Duplicate Content

• • Impact: Duplicate content can confuse search engines, leading to potential ranking issues for pages with similar content.
  • Findings: 2 instances of duplicate content were identified.
  • Fixes: Review and consolidate the content to ensure each page offers unique value. Consider using canonical tags to indicate the preferred version of the content.

2. Missing Meta Descriptions

• • Impact: Pages without meta descriptions may miss out on potential clicks as users might not understand the page content from search results.
  • Findings: 3 pages lack meta descriptions.
  • Fixes: Craft concise, keyword-rich meta descriptions for these pages to improve click-through rates from search results.

3. Title Tag Issues

• • Impact: Title tags that are too long or too short can affect the clarity and effectiveness of search results.
  • Findings: 1 title is too long, while 3 are too short.
  • Fixes: Adjust title lengths to be within 50-60 characters, ensuring they are descriptive and include primary keywords relevant to the page content.

4. Low Content Rate

• • Impact: Pages with insufficient content can result in poor user engagement and lower search engine rankings.
  • Findings: 19 pages have a low content rate.
  • Fixes: Enhance these pages with more comprehensive and relevant content that provides value to the user and aligns with their search intent.

5. Missing Image Alt Attributes

• • Impact: Missing alt attributes can affect accessibility and image SEO, leading to missed opportunities in image search results.
  • Findings: 6 images lack alt attributes.
  • Fixes: Add descriptive alt text to all images to improve accessibility and SEO.

6. Missing Image Titles

• • Impact: Image titles help provide additional context and can enhance the user experience.
  • Findings: 21 images lack titles.
  • Fixes: Include informative titles for images to improve context and user interaction.

7. HTTPS to HTTP Links

• • Impact: Links from HTTPS to HTTP can lead to security warnings and affect user trust.
  • Findings: 4 instances of HTTPS to HTTP links were found.
  • Fixes: Update these links to direct to the HTTPS versions to maintain security and trustworthiness.

8. Canonicalisation Test

• • Impact: Proper canonicalisation prevents duplicate content issues and helps search engines understand which version of a page is preferred.
  • Findings: Canonicalisation test failed.
  • Fixes: Implement or correct canonical tags to ensure the correct page versions are indexed.

Additional Observations

• SSL Certificate: The SSL certificate is valid and issued by a trusted authority, indicating a secure connection.
• Robots.txt and Sitemap: Both are present, which aids in proper crawling and indexing by search engines.
• No 4xx/5xx Errors: The site is free from client and server errors, contributing to a positive user experience.
• SEO-friendly URLs: All analysed URLs are SEO-friendly, which aids in better indexing and user comprehension.

Conclusion

acquirz.co.uk is performing well from a technical SEO perspective, with secure connections and efficient crawling mechanisms in place. Addressing the highlighted issues will further enhance the site’s SEO health, potentially improving search engine rankings and user engagement.

Summary

The website utilises a modern technology stack incorporating Cloudflare for content delivery and security features, and HubSpot for content management and marketing automation. The current stack is robust and offers a range of features that enhance performance, security, and marketing capabilities. However, there are opportunities for improvement in areas such as enhanced security measures, performance optimisation, and additional marketing tools.

Servers

Content Delivery Network (CDN)

• • Current Technology: Cloudflare
  • Assessment: Cloudflare is a reliable CDN solution that enhances website performance by reducing latency and improving load times through its distributed network.
  • Improvements: Consider leveraging more of Cloudflare’s advanced features such as image optimisation and HTTP/2 for further performance enhancements.

Security

Security Features

• • Current Technologies: Cloudflare Bot Management, HSTS
  • Assessment: The combination of Cloudflare Bot Management and HTTP Strict Transport Security (HSTS) provides a solid foundation for protecting against bot attacks and ensuring secure connections.
  • Improvements: Implement additional security measures such as Web Application Firewall (WAF) rules tailored to specific attack vectors and enable DDoS protection features for comprehensive security coverage.

Content

Content Management System (CMS)

• • Current Technology: HubSpot CMS Hub
  • Assessment: HubSpot CMS Hub offers a user-friendly platform for content management with integrated marketing and sales tools. It supports dynamic content personalisation and automation.
  • Improvements: Consider integrating additional third-party plugins or APIs to extend the functionality of the CMS, such as advanced analytics tools for better insight into user behaviour and content performance.

Marketing

Marketing Automation

• • Current Technology: HubSpot
  • Assessment: HubSpot provides robust marketing automation features that facilitate lead nurturing, email marketing, and customer relationship management.
  • Improvements: Explore the full potential of HubSpot’s marketing features by utilising A/B testing for campaigns, integrating social media management tools, and implementing advanced segmentation for more targeted marketing efforts.

Recommendations for Future Enhancements

1. Performance Optimisation:

• • Engage Cloudflare’s advanced caching strategies and utilise their image and content optimisation features to further reduce load times.

2. Enhanced Security:

• • Implement additional security protocols such as two-factor authentication for administrative access and regularly update security policies to adapt to emerging threats.

3. Advanced Analytics and Insights:

• • Integrate advanced analytics tools like Google Analytics 4 or Hotjar for comprehensive tracking and insights into user interactions and website performance.

4. Marketing Expansion:

• Leverage HubSpot’s integration capabilities to add complementary tools such as CRM systems or customer feedback platforms to enhance marketing reach and customer engagement.

By addressing these areas, the website can achieve improved performance, enhanced security, and a more effective marketing strategy, thereby providing a better overall user experience.

Summary

This SEO analysis provides insights into the strengths and weaknesses of the website’s search engine performance. The data reveals key information about keyword rankings, search volumes, competition levels, and estimated traffic values. With 41 total ranked keywords, the site achieves top positions for two keywords but has significant opportunities for improvement across lower-ranked terms. The average competition is relatively low, but the website’s traffic potential is not fully realised. Strategic adjustments could enhance visibility and engagement.

Keyword Rankings

• • Top Ranked Keywords:
  • “acquirz” and “acquirz ltd” both rank at position 1, driving a notable portion of the site’s traffic with search volumes of 170 and 70, respectively.
  • Opportunities for Improvement:
  • Keywords such as “tps colour check” (rank 13), “ctps checker” (rank 16), and “ctps” (rank 20) are positioned within the second page of search results, indicating potential for optimisation to improve visibility.
  • Lower Ranked Keywords:
  • Many keywords are ranked beyond position 50, suggesting that these terms currently contribute little to the site’s organic reach. Keywords like “data consultancy services” and “campaigns email” have room for growth with appropriate SEO strategies.

Search Volume and Competition

• • High Search Volume Keywords:
  • “tps data” exhibits a significant search volume of 3600, although its ranking at position 55 suggests a need for focused optimisation efforts to capture this traffic.
  • Competition Analysis:
  • The competition level for most keywords is low to moderate, indicating manageable challenges in achieving higher rankings with the right SEO execution.

Backlinks and Traffic Value

• • Estimated Traffic Value (ETV):
  • The total estimated traffic value amounts to 106.90, reflecting the potential revenue from organic traffic if all keywords were optimally ranked.
  • Backlink Opportunities:
  • Enhancing the backlink profile could support higher rankings, particularly for keywords with higher search volumes and competition.

Strategic Recommendations

• Focus on Mid-Rank Keywords:
• Prioritise SEO efforts on keywords currently ranked between positions 11-20, such as “tps colour check” and “ctps checker”, to improve their rankings to the first page.
• Content and On-page Optimisation:
• Develop high-quality content targeting lower-ranked keywords, and ensure on-page elements like <h1&gt, <meta&gt tags, and <alt&gt attributes are optimised for these terms.
• Increase Backlink Quality:
• Acquire high-quality backlinks to build authority, especially for keywords showing potential in terms of search volume and competition.
• Monitor Competition and Trends:
• Regularly assess competitors’ strategies and emerging trends to adjust keyword targeting and content strategies accordingly.

By implementing these strategies, the website can enhance its organic search performance, increase traffic, and ultimately improve its overall SEO strength.