V12 Telecom - Website Report

Key Aspects Impacting Performance and Conversions

The analysis of the website’s performance and technical SEO highlights several critical areas that, if addressed, can significantly enhance both site performance and conversion rates. This summary presents the most impactful findings from various reports, focusing on improvements that will boost user experience, search engine visibility, and overall site efficiency.

Key Findings

1. Image Optimisation: Transitioning to next-gen image formats like WebP or AVIF and properly sizing images can save significant data and improve load times, enhancing user experience.

2. HTTPS Implementation: Securing the site with HTTPS is vital for data protection, trust, and performance. Transitioning the entire site to HTTPS is crucial.

3. Caching Strategies: Implementing efficient cache policies for static resources will improve repeat visit performance and reduce load times.

4. Canonicalisation: Proper use of canonical tags will prevent duplicate content issues, ensuring search engines correctly index preferred pages, thus improving SEO.

5. Content and Metadata: Enhancing content depth and optimising meta tags, including titles and descriptions, can improve search visibility and click-through rates.

6. Technical SEO Enhancements: Addressing missing <h1> tags and adding alt attributes to images will boost SEO and accessibility.

7. Keyword Strategy: Focus on improving rankings for high-potential keywords currently in lower positions and target long-tail keywords with lower competition.

8. JavaScript and CSS Management: Minimising render-blocking resources and reducing unused CSS will enhance load times and site performance.

9. Upgrade Technology Stack: Consider transitioning to Nginx for improved scalability and ensure all server-side technologies, including PHP, are up to date.

10. SEO and Analytics Configuration: Regular audits and correct configuration of SEO tools and analytics will ensure accurate data collection and strategic insights.

By prioritising these key findings, the website can experience substantial improvements in speed, security, and search engine performance, ultimately leading to higher conversion rates and better user satisfaction.

Website Performance Summary

The analysis of the website’s performance reveals several areas for improvement. Key issues include inefficient image handling, lack of HTTPS, improper caching policies, and unused CSS. Addressing these concerns can significantly enhance the site’s speed and user experience. Below is a detailed breakdown of the identified issues and recommended corrective actions.

Avoid Multiple Page Redirects

Redirects can slow down a webpage by introducing additional loading time. It is advisable to minimise the use of redirects to save approximately 190 ms in load time.

Recommendation: Review and streamline the website’s redirect chains to limit unnecessary delays.

Serve Images in Next-Gen Formats

Images currently in formats like PNG or JPEG can be optimised by using next-gen formats such as WebP or AVIF. This change can lead to better compression and faster download times.

Recommendation: Convert existing images to next-gen formats to achieve potential savings of 97 KiB.

Properly Size Images

Serving images that are too large for their display can waste cellular data and slow down load times, with potential savings of 427 KiB.

Recommendation: Adjust images to be appropriately sized for their display contexts.

Serve Static Assets with an Efficient Cache Policy

An efficient cache policy can enhance the speed of repeat visits. The current setup has 23 resources with suboptimal cache policies.

Recommendation: Implement a long cache lifetime for static resources to improve repeat visit performance.

Links Do Not Have Descriptive Text

Descriptive link text is crucial for accessibility and SEO. Currently, 4 links lack descriptive text.

Recommendation: Update links with meaningful and descriptive text to enhance accessibility and search engine comprehension.

Does Not Use HTTPS

The absence of HTTPS is a security concern and affects trust and performance. One insecure request was identified.

Recommendation: Transition the entire site to HTTPS to secure data transmission and enable modern web technologies.

Reduce Unused CSS

Removing unused CSS can reduce the amount of data required to load a page, with potential savings of 243 KiB.

Recommendation: Audit and eliminate unused CSS rules, and defer non-critical CSS to reduce load times.

Speed Index

The Speed Index of 1.0 s indicates how quickly the contents are visually populated. Improving the Speed Index can enhance user perception of speed.

Recommendation: Optimise critical rendering paths to display page content faster.

Eliminate Render-Blocking Resources

Render-blocking resources delay the first paint of a page. Potential savings of 460 ms can be achieved by addressing this.

Recommendation: Inline critical CSS and defer non-critical JavaScript to reduce initial load times.

First Contentful Paint

The First Contentful Paint at 0.9 s measures when the first text or image is rendered.

Recommendation: Optimise server response times, CSS delivery, and reduce render-blocking scripts for a quicker First Contentful Paint.

Largest Contentful Paint

The Largest Contentful Paint at 1.0 s measures when the largest visible content is rendered.

Recommendation: Optimise images, text blocks, and server response times to improve this metric further.

In conclusion, addressing these recommendations will lead to a more efficient, secure, and user-friendly website. Prioritising image optimisation, security enhancements, and reduction of unnecessary code will significantly boost performance metrics.

Technical SEO Report for v12.co.uk

Overall Feedback Summary

The technical SEO audit of v12.co.uk has been completed with a commendable on-page score of 94.39. The site demonstrates robust performance in several key areas, including SSL security and HTTPS implementation. However, there are areas that require attention to optimise search engine performance further. Notably, issues with low content rates, missing <h1> tags, and image alt attributes should be prioritised for improvement. The site has no broken links, which is excellent, but enhancements can be made by addressing duplicate content and refining title tags.

Key Issues Identified

1. Canonicalisation Issues

• • Impact: Without proper canonicalisation, search engines may index duplicate content, which can dilute ranking signals.
  • Fix: Implement canonical tags on pages to indicate the preferred version of a set of duplicate pages.

2. Missing <h1> Tags

• • Impact: <h1> tags are critical for SEO as they help search engines understand the main topic of the page.
  • Fix: Ensure each page has a unique and descriptive <h1> tag.

3. Low Content Rate

• • Impact: Pages with low content may not provide sufficient information for users and search engines, affecting rankings.
  • Fix: Enrich page content with relevant and valuable information to improve user engagement and SEO performance.

4. Title Tag Issues

• • Too Long: 8 pages have titles that are too lengthy, which may get truncated in search results.
  • Too Short: 8 pages have titles that are too brief, potentially missing keywords.
  • Impact: Poorly optimised titles can affect click-through rates and rankings.
  • Fix: Optimise title lengths to be concise yet descriptive, ensuring they encapsulate primary keywords.

5. Missing Image Alt Attributes

• • Impact: Alt attributes are crucial for accessibility and help search engines understand image content.
  • Fix: Add descriptive alt attributes to all images.

6. High Waiting Time

• • Impact: Prolonged waiting times can lead to a poor user experience and higher bounce rates.
  • Fix: Optimise server response times by employing caching strategies and reducing server load.

7. SEO Friendly URL Checks

• • Impact: Non-SEO friendly URLs can be difficult for users and search engines to interpret.
  • Fix: Ensure URLs are concise, descriptive, and include relevant keywords.

8. Irrelevant Description

• • Impact: Meta descriptions that inaccurately represent page content can mislead users and affect click-through rates.
  • Fix: Revise meta descriptions to accurately reflect the page content and entice clicks.

Additional Observations

• SSL and Security: The SSL certificate is valid with no issues, ensuring secure user data transmission.
• Redirects and Errors: There are no redirect loops, 4xx, or 5xx errors, which indicates good site health.
• Robots.txt and Sitemap: Both the robots.txt file and sitemap are present, facilitating efficient crawling and indexing by search engines.

Recommendations

1. Conduct Regular Audits: Periodic audits will ensure ongoing compliance with SEO best practices and quickly address emerging issues.
2. Content Strategy: Focus on improving content quality and relevance across pages to enhance user engagement and SEO performance.
3. Continuous Monitoring: Implement monitoring tools to track site performance, allowing for proactive management of potential technical issues.

By addressing these issues, v12.co.uk can improve its search visibility and user experience, leading to better performance in search engine results.

Summary

The website employs a technology stack centred around WordPress, utilising Apache HTTP Server and MySQL for its server-side operations. The site integrates various tools for analytics and SEO, including Google Analytics, Google Tag Manager, and Yoast SEO. While the current stack is robust, there are several areas where improvements could be made to enhance performance, security, and user experience.

Web Servers

• • Current Technology: Apache HTTP Server
  • Recommendation: Consider transitioning to Nginx or a hybrid Nginx-Apache setup for improved performance and scalability, especially if the website experiences high traffic.

Databases

• • Current Technology: MySQL
  • Recommendation: Evaluate the benefits of upgrading to MariaDB for potentially improved performance and compatibility with MySQL.

Privacy and Compliance

• • Current Technology: Cookie Notice
  • Recommendation: Ensure the Cookie Notice is compliant with GDPR and other relevant data protection regulations. Consider implementing a comprehensive cookie consent management platform for better compliance.

WordPress Plugins

• • Current Plugins: Cookie Notice, Site Kit, Yoast SEO
  • Recommendation: Regularly update all plugins to their latest versions to mitigate security vulnerabilities. Consider adding a security plugin like Wordfence or Sucuri for enhanced protection against threats.

Analytics and Tag Management

• • Current Tools: Google Analytics, Site Kit, Google Tag Manager
  • Recommendation: Ensure Google Analytics and Google Tag Manager are configured correctly to avoid any data discrepancies. Consider utilising Google Analytics 4 for more advanced tracking capabilities.

JavaScript Libraries

• • Current Libraries: jQuery, jQuery Migrate
  • Recommendation: Minimise reliance on jQuery by adopting native JavaScript where possible to improve performance. Ensure jQuery is updated to the latest version to avoid security issues.

Programming Languages

• • Current Language: PHP
  • Recommendation: Ensure the PHP version is up to date, preferably PHP 8.0 or higher, to take advantage of performance improvements and security patches.

Content Management System

• • Current CMS: WordPress
  • Recommendation: Regularly update WordPress to the latest version. Consider implementing a staging environment to test updates before applying them to the live site.

SEO

• Current Tool: Yoast SEO
• Recommendation: Regularly audit the website’s SEO performance to ensure Yoast SEO is optimally configured. Explore the use of additional SEO tools for in-depth analysis.

In conclusion, while the website’s technology stack is well-suited for its current needs, the recommended improvements focus on performance optimisation, enhanced security, and future-proofing the setup.

Summary

The SEO analysis evaluates the current strengths and weaknesses based on keyword rankings, search volumes, estimated traffic values, competition levels, and strategic opportunities. The data indicates a large number of keywords in lower ranking positions, suggesting room for improvement in SEO strategies to boost visibility and traffic.

SEO Strengths

High Potential Keywords

• • Top Performing Keyword: “how to make external calls in teams” ranked at position 2, with a search volume of 70 and an estimated traffic value (ETV) of approximately 11.34.
  • Keywords in positions 2-3 include one keyword, indicating good performance in specific niches.

Traffic Potential

• • The Estimated Traffic Value (ETV) is approximately 250.01, reflecting the potential revenue from organic traffic if the keywords are monetized effectively.

Keyword Diversity

• • There is a wide array of keywords, totalling 145, providing a broad base to capture different search intents and demographics.

SEO Weaknesses

Rankings

• • A significant portion of keywords, precisely 91, are ranked in positions 50 and above, indicating limited visibility in search engine results.
  • Only one keyword is ranked between positions 2-3, and only three keywords are within positions 4-10, suggesting that most keywords are not effectively competing for higher search rankings.

Competition Analysis

• • The average competition level is unspecified, but several keywords operate in highly competitive spaces. For example, “multi network data sim” has a competition score of 1.0.

Search Volume

• • The Total Search Volume is not provided, but the highest search volume keyword is “v12” with 14,800 searches, yet it ranks at position 29, suggesting a missed opportunity for higher traffic capture.

CPC Insights

• • 63 keywords have a CPC (Cost Per Click) greater than $1, indicating potential for monetization but also a need for strategic bidding to optimise advertising spend.

Backlink Profile

• • The given data does not explicitly detail backlink counts or profiles, which are critical for understanding domain authority and the effectiveness of link-building strategies.

Strategic Recommendations

Improve On-Page SEO

• • Focus on optimising content for high-potential keywords currently ranked in lower positions. This includes enhancing meta tags, improving content depth, and ensuring keyword-rich headings and subheadings.

Content Strategy

• • Develop and execute a content strategy targeting long-tail keywords with lower competition but significant search volume. This can include informational content, how-to guides, and targeted landing pages.

Link Building

• • Strengthen link-building efforts to improve domain authority. This can be achieved through guest blogging, partnerships, and creating shareable content that naturally attracts backlinks.

Keyword Targeting

• • Prioritise keywords with high ETV and lower competition for content creation and optimisation to quickly improve rankings and traffic.

Regular Monitoring

• Implement regular monitoring of keyword performance and adjust strategies accordingly to adapt to changes in search engine algorithms and market dynamics.

This analysis serves as a foundation for enhancing SEO strategies to improve search rankings, traffic, and overall online visibility.