Lumii - Website Report

#### Introduction

This report synthesises the findings from multiple analyses on performance, SEO, technology stack, and strategic improvements for the website. Key aspects have been identified to enhance performance, user experience, and search engine visibility, potentially leading to increased conversions and engagement.

#### Key Findings

1. PageSpeed Optimisation: Improving the First Contentful Paint (FCP) and Largest Contentful Paint (LCP) by optimising images, reducing server response times, and prioritising critical resources can significantly enhance page load speed.

2. SEO Improvements: Address duplicate content and add missing meta descriptions to enhance page relevance and improve search engine rankings.

3. Content Strategy: Increase content depth and quality on pages with low content rates to boost user engagement and SEO effectiveness.

4. Backlink Strategy: Strengthen backlink quality and quantity, especially for keywords ranked beyond position 50, to improve search visibility.

5. Keyword Focus: Optimise high-volume keywords like “lumii” to improve rankings and capture more search traffic.

6. JavaScript and Security Enhancements: Regular audits of JavaScript performance and implementing additional security protocols such as CSP and SRI can improve site speed and security.

7. Content Management System (CMS): Consider transitioning from Wix to a more flexible or headless CMS for better customisation and scalability.

8. Technical SEO Health: Maintain strong technical SEO practices with valid SSL certificates, no broken links, and proper canonicalisation to support overall site health.

9. User Interface and Experience: Utilise React and Lodash efficiently to build dynamic user interfaces and improve user experience through component-based architecture.

10. Monitoring and Adjustments: Implement a regular monitoring routine to track changes in performance and SEO metrics, allowing for timely adjustments and continuous improvement.

By addressing these key findings, the website can achieve improved performance, increased traffic, and better conversion rates. Prioritising these areas will ensure a more robust online presence and enhanced user satisfaction.

#### Summary

This report analyses the performance of your website based on PageSpeed Insights scores. It highlights the areas that require improvement to enhance load speed and user experience. Key recommendations are provided to address performance issues effectively.

#### Performance Overview

• • Overall Performance Score: 65/100
  • Field Data
  • First Contentful Paint (FCP): 3.2 seconds
  • Speed Index: 4.1 seconds
  • Largest Contentful Paint (LCP): 4.5 seconds
  • Time to Interactive (TTI): 5.0 seconds
  • Total Blocking Time (TBT): 300 milliseconds
  • Cumulative Layout Shift (CLS): 0.25

#### Key Issues and Recommendations

First Contentful Paint (FCP)

• • Issue: The FCP is longer than ideal, indicating that the initial visual elements are slow to appear.
  • Recommendation: Optimise images and other media elements by compressing them without losing quality. Use modern image formats like WebP. Ensure that CSS and JavaScript files are minified and deferred where possible.

Speed Index

• • Issue: The visual completeness of the page takes longer, affecting the speed index.
  • Recommendation: Implement lazy loading for offscreen images and consider using a Content Delivery Network (CDN) to distribute content faster to users globally.

Largest Contentful Paint (LCP)

• • Issue: The LCP score suggests slow loading of the main content visible to users.
  • Recommendation: Prioritise loading of critical resources by using techniques like preloading important assets. Reduce server response times and ensure that server and hosting configurations are optimised.

Time to Interactive (TTI)

• • Issue: TTI indicates that the page is slow to become fully interactive.
  • Recommendation: Minimise the impact of third-party scripts and reduce JavaScript execution time. Consider breaking up long tasks into smaller asynchronous tasks.

Total Blocking Time (TBT)

• • Issue: Excessive blocking time suggests scripts are taking too long to execute.
  • Recommendation: Optimise JavaScript delivery by deferring non-critical scripts and using asynchronous loading. Ensure that main-thread work is kept to a minimum.

Cumulative Layout Shift (CLS)

• Issue: The CLS score is above the recommended threshold, indicating layout instability.
• Recommendation: Use reserved space for images and ads to prevent layout shifts. Ensure that fonts are loaded in a way that does not cause content to jump unexpectedly.

#### Conclusion

Improving these performance metrics will lead to a faster, more responsive website, enhancing user experience and potentially improving search engine rankings. Implementing the recommendations provided should be a priority to achieve these improvements. Regular monitoring and updates are essential to maintain optimal performance.

Overall Feedback Summary

The technical SEO analysis of lumii.design reveals several areas for improvement that could enhance the website’s overall performance and search engine visibility. While the site maintains a solid on-page score of 92.37, issues such as duplicate content, missing meta descriptions, and low content rates are prevalent and should be addressed to optimise SEO effectiveness. The SSL certificate is valid, and there are no broken links, which are positive indicators of the site’s technical health.

Critical Issues and Fixes

Duplicate Content

• • Impact: Duplicate content can dilute the authority of your site in the eyes of search engines and potentially lead to lower rankings.
  • Fix: Conduct a thorough review of the 14 pages with duplicate content. Consider using canonical tags, or rewrite content to ensure uniqueness.

Missing Descriptions

• • Impact: Pages without meta descriptions may perform poorly in search engine results as descriptions help to convey the page’s relevance.
  • Fix: Add unique and descriptive meta descriptions to the 78 pages without any. Ensure they are concise and include relevant keywords.

Low Content Rate

• • Impact: Having a low content rate across 79 pages can affect user engagement and ranking potential.
  • Fix: Enhance content quality and quantity by providing more detailed information, adding multimedia elements, and improving overall content depth.

Title Tags

• • Impact: Title tags are crucial for SEO, and having 60 titles that are too short may reduce their effectiveness.
  • Fix: Review and expand the title tags to be more descriptive and keyword-rich, aiming for a length that balances detail with conciseness.

Moderate Issues and Fixes

Missing Alt Attributes

• • Impact: Missing alt attributes on 53 images can hinder accessibility and image search visibility.
  • Fix: Add descriptive alt text to all images to improve accessibility and SEO.

Missing Image Titles

• • Impact: The absence of image titles on 79 images reduces the opportunity to provide additional context.
  • Fix: Add titles to images where appropriate to enhance the user experience and SEO.

SEO-Friendly URLs

• • Impact: URLs that are not SEO-friendly can negatively impact search engine rankings and user understanding.
  • Fix: Review and optimise the 50 URLs to ensure they are concise, keyword-rich, and human-readable.

Minor Issues and Fixes

High Waiting Time

• • Impact: Two pages with high waiting times can degrade the user experience and potentially affect rankings.
  • Fix: Investigate and optimise server performance or resource loading for affected pages to reduce waiting times.

Low Readability Rate

• • Impact: Pages with a low readability rate can affect user engagement and comprehension.
  • Fix: Simplify language and improve the structure of content on these three pages to enhance readability.

Technical Strengths

• Valid SSL Certificate: Ensures secure data transmission and boosts user trust.
• No Broken Links or Resources: Indicates good link management and resource availability.
• Canonical and HTTPS Redirects: Proper canonicalisation and secure HTTPS redirection are in place.

Conclusion

Addressing the identified issues will bolster lumii.design’s search engine performance and user experience. Prioritising content-related improvements and ensuring all technical SEO aspects are optimised will contribute significantly to achieving better visibility and engagement.

Summary

The website utilises a robust technology stack primarily hosted on Google Cloud, featuring modern web development tools like React and Lodash. The content management is handled through Wix, indicating a preference for a user-friendly CMS solution. While the current stack is efficient for many scenarios, there are a few areas where improvements or changes could enhance performance, security, and scalability.

Detailed Assessment

Servers

• • CDN: The website uses Google Cloud CDN, which is a reliable choice for content delivery with global scalability and low latency. This ensures that content is delivered quickly to users around the globe.
  • IaaS: Hosted on Google Cloud, this offers a scalable and flexible infrastructure that can accommodate growth and provide robust uptime and performance.

Security

• • Security Protocols: The site uses HSTS (HTTP Strict Transport Security), enhancing security by ensuring that browsers interact with it only over HTTPS. This is a positive step in securing user data and preventing man-in-the-middle attacks.

Other

• • Miscellaneous: The site supports HTTP/3, the latest version of the HTTP protocol, which can improve site speed and performance through better latency handling.

Web Development

• • JavaScript Libraries: The inclusion of Lodash is a strong choice for utility functions, which can simplify coding tasks and improve efficiency in JavaScript development.
  • JavaScript Frameworks: React is a popular and powerful framework for building dynamic user interfaces, offering component-based architecture and efficient rendering.

Content

• CMS and Blogs: The use of Wix for both content management and blogging suggests an emphasis on ease of use. However, it may impose certain limitations in terms of customisation and scalability compared to more traditional CMS platforms like WordPress or a headless CMS solution.

Recommendations

1. Content Management System: Consider transitioning from Wix to a more flexible CMS or a headless CMS approach if future needs include greater customisation, scalability, or complex content structures. While Wix is user-friendly, other platforms may offer better control over SEO and performance optimisations.

2. JavaScript Optimisation: While React and Lodash are effective, it’s crucial to regularly audit JavaScript performance to ensure loading times are optimised. Techniques such as code splitting and lazy loading can further enhance performance.

3. Security Enhancements: While HSTS is implemented, consider additional security measures like Content Security Policy (CSP) and Subresource Integrity (SRI) to further protect against cross-site scripting (XSS) and other vulnerabilities.

4. Scalability Planning: As the site grows, consider leveraging more advanced features of Google Cloud, like auto-scaling and enhanced monitoring tools, to ensure the infrastructure remains robust under increased load.

By addressing these recommendations, the website can improve its performance, security, and ability to handle future growth.

Summary

This report provides a detailed analysis of the SEO strengths and weaknesses, focusing on rankings, keywords, backlinks, and strategies. The data reveals a strong performance for select keywords, while highlighting areas for improvement, particularly in keyword competition and ranking positions. The report suggests strategic recommendations to enhance search visibility and traffic.

Rankings Analysis

• • Top Ranked Keyword: “lumii design” holds the top position with a rank group of 1, indicating a strong presence in this niche.
  • Position 1 Keywords: Only one keyword is ranked at position 1, reflecting a limited number of highly-ranked terms.
  • Position 2-3 Keywords: There is just one keyword in the 2-3 rank range, indicating potential for improvement in securing these competitive spots.
  • Position 4-10 Keywords: Notably, there are no keywords ranked between positions 4-10, suggesting an opportunity to target this range for increased visibility.
  • Position 11-20 Keywords: Two keywords fall within this range, offering a chance to optimise and push them into the top 10.
  • Position 21-50 Keywords: Three keywords are ranked between 21-50, indicating moderate competition and the need for targeted enhancements.
  • Position 50+ Keywords: A large majority, 44 keywords, are ranked beyond position 50, highlighting a significant area for strategic focus and improvement.

Keywords Analysis

• Total Ranked Keywords: 51 keywords are currently ranked, providing a foundation for SEO growth.
• Estimated Traffic Value (ETV): The total ETV stands at 79.32, which suggests potential for traffic increase with better rankings.
• Highest Search Volume: The keyword with the highest search volume is “lumii” at 260, but it is ranked only at position 2, indicating scope for optimisation to capture more traffic.
• Average Competition: The average competition level is moderate, presenting opportunities to target less competitive keywords and improve rankings.
• Keywords with CPC > $1: Seventeen keywords have a CPC greater than $1, indicating valuable opportunities for monetisation.

Backlinks Analysis

While specific backlink data is not provided, enhancing backlink quality and quantity could significantly impact keyword rankings, especially for those currently positioned beyond 50.

Strategies for Improvement

1. Optimisation of High-Volume Keywords: Focus on keywords like “lumii” to improve rankings from position 2 to 1, capturing more search traffic.
2. Target Position 11-20 Keywords: Enhance content and SEO strategies for keywords in this range to move them into the top 10.
3. Content Creation for Gaps: Develop content targeting the 4-10 rank range, where no current keywords are positioned, to fill this strategic gap.
4. Backlink Strategy: Increase the quality and quantity of backlinks, particularly for keywords ranked beyond position 50, to push these into more visible positions.
5. Competitor Analysis: Conduct a competitor analysis to identify successful strategies that can be adapted to improve keyword positioning.
6. Regular Monitoring: Implement a regular monitoring routine to track changes in keyword rankings and adjust strategies accordingly.

Conclusion

The analysis underscores the potential for significant improvements in SEO performance by focusing on strategic optimisation and content enhancement. Targeted efforts in improving keyword rankings, especially those with high search volume and competition, can lead to increased visibility and traffic.