Formrite Precision Sheet Metal Work - Website Report

Introduction

This comprehensive technical report evaluates the performance, SEO, and technical infrastructure of the website formrite-sheetmetal.com. The analysis identifies key areas for improvement that can significantly impact website speed, user experience, search engine rankings, and overall digital strategy. By addressing these issues, the website can enhance its performance and conversion rates.

Key Findings

1. Render-Blocking Resources: Eliminating render-blocking resources can save up to 440 ms, improving the initial webpage load time and user experience.

2. Deprecated APIs: Updating deprecated APIs to current standards ensures future compatibility and functionality.

3. Unused JavaScript and CSS: Reducing unused JavaScript and CSS can save 47 KiB and 121 KiB, respectively, resulting in faster load times.

4. Efficient Cache Policy: Implementing efficient cache policies for static assets can enhance repeat visit speeds and reduce server load.

5. Image Format and Encoding: Serving images in next-gen formats and optimising encoding can save 161 KiB and 120 KiB, respectively, improving load times.

6. SEO and Meta Descriptions: Crafting unique meta descriptions for 27 pages and addressing duplicate content can enhance search engine rankings.

7. Keyword Strategy: The absence of mid-range keyword rankings (positions 4-20) suggests a need for targeted content strategies to improve visibility.

8. Backlink Building: Strengthening the backlink profile can improve domain authority and rankings, particularly for less visible keywords.

9. Technical Infrastructure: Upgrading server technologies such as moving from Apache to Nginx, enabling HTTP/2, and using the latest PHP version can boost performance.

10. Security and Scalability: Enhancing security measures and considering scalable cloud-based hosting solutions can prepare the site for future growth and ensure data protection.

By implementing these findings and recommendations, formrite-sheetmetal.com can achieve better performance, increased traffic, and improved conversion rates, ultimately enhancing its online presence and business outcomes.

Website Performance Summary

The analysis of the website’s performance reveals several areas for improvement, primarily focusing on speed optimisation and modernisation of web standards. Key issues include render-blocking resources, deprecated APIs, unused JavaScript and CSS, inefficient caching policies, and the use of outdated image formats. Addressing these will enhance user experience by reducing load times and improving page responsiveness. Below are detailed insights and recommendations.

Detailed Analysis and Recommendations

Eliminate Render-Blocking Resources

Render-blocking resources delay the initial paint of the webpage, with a potential savings of 440 ms. It is recommended to:

• • Deliver critical JavaScript and CSS inline.
  • Defer non-essential scripts and styles to speed up the page’s first paint.

Uses Deprecated APIs

Deprecated APIs were detected, posing future compatibility risks. It is advisable to:

• • Update the website’s codebase to replace deprecated APIs with current alternatives to ensure continued functionality.

Reduce Unused JavaScript

Unused JavaScript increases load time, with a potential savings of 47 KiB. To optimise:

• • Identify and remove JavaScript not in use.
  • Load scripts only when necessary to reduce network load.

Serve Static Assets with an Efficient Cache Policy

Eighteen resources lack an efficient cache policy. Improving cache settings can:

• • Enhance repeat visit speeds by storing resources locally for longer periods.
  • Adjust cache headers to extend the cache lifetime for static assets.

Largest Contentful Paint

The time for Largest Contentful Paint is 1.1 seconds. Optimising this metric involves:

• • Ensuring large images and text load efficiently.
  • Minimising layout shifts to improve perceived load speed.

Reduce Unused CSS

Unused CSS rules contribute to a potential savings of 121 KiB. Recommendations include:

• • Minimise CSS by removing rules not used in above-the-fold content.
  • Defer non-critical CSS to improve initial load times.

Avoid Multiple Page Redirects

Redirects introduce a delay of 190 ms. To enhance performance:

• • Minimise the use of redirects by linking directly to the final destination where possible.

First Contentful Paint

The First Contentful Paint occurs at 0.8 seconds, indicating initial load speed. To improve:

• • Optimise server response times and prioritise loading visible content first.

Avoid Serving Legacy JavaScript to Modern Browsers

Serving legacy JavaScript can be inefficient, with potential savings of 5 KiB. Recommendations include:

• • Use modern script deployment strategies that differentiate between modern and legacy browsers.
  • Implement module/nomodule patterns to optimise JavaScript delivery.

Serve Images in Next-Gen Formats

Outdated image formats result in a potential savings of 161 KiB. To optimise:

• • Convert images to next-gen formats like WebP or AVIF for better compression and faster loading times.

Efficiently Encode Images

Inefficiently encoded images present a potential savings of 120 KiB. Recommendations include:

• • Optimise image encoding for faster load times and reduced data usage.

Speed Index

The Speed Index is at 1.1 seconds, indicating room for improvement. To enhance:

• • Focus on loading visible content quickly and reducing time to interactiveness.

Does Not Use HTTPS

One insecure request was found. It’s crucial to:

• Transition to HTTPS to secure the site, protect data transmission, and enable modern web features.

By implementing these recommendations, the website can significantly improve its performance, leading to faster load times, reduced bounce rates, and enhanced user satisfaction.

Technical SEO Report for formrite-sheetmetal.com

Overall Feedback Summary

The technical SEO audit of formrite-sheetmetal.com reveals a robust foundation with an excellent on-page score of 92.18. The site benefits from a valid SSL certificate, HTTP/2 support, and a responsive server setup. However, several areas require attention to enhance SEO performance and user experience. Below, we detail the identified issues, their potential impacts, and recommended fixes.

Crawl Overview

• • Crawl Progress: Completed
  • Pages Crawled: 28 out of a maximum of 100
  • Crawl Duration: Started at 10:35:18 and ended at 10:36:41 on 14th January 2025
  • Crawl Status: No errors were encountered, and the crawl stopped due to an empty queue.

Key Issues Identified

1. Duplicate Titles

• • Impact: Duplicate titles can confuse search engines and weaken the ability of pages to rank.
  • Details: 4 pages have identical title tags.
  • Fix: Ensure each page has a unique and descriptive title that reflects its content and includes relevant keywords.

2. Duplicate Content

• • Impact: Duplicate content can dilute page authority and confuse search engine algorithms.
  • Details: Detected on 2 pages.
  • Fix: Review and revise content to ensure uniqueness. Consider using canonical tags if necessary.

3. Missing Meta Descriptions

• • Impact: Without meta descriptions, search engines and users might find it difficult to understand the page content, affecting click-through rates.
  • Details: 27 pages lack meta descriptions.
  • Fix: Craft unique meta descriptions for each page that accurately summarize content and include target keywords.

4. Low Content Rate

• • Impact: Pages with low content may not provide sufficient information for search engines to rank.
  • Details: Affected 27 pages.
  • Fix: Enhance content richness and relevance, ensuring each page provides valuable and comprehensive information.

5. Missing Alt Attributes

• • Impact: Missing alt texts on images can hinder accessibility and image SEO.
  • Details: 21 images lack alt attributes.
  • Fix: Add descriptive alt texts to all images to improve SEO and accessibility.

6. Broken Resources

• • Impact: Broken resources can lead to poor user experience and hinder page load times.
  • Details: 5 broken resources identified.
  • Fix: Identify and replace or remove broken resources to ensure seamless functionality.

Additional Observations

• • HTTPS Implementation: The site is fully HTTPS, which is beneficial for security and SEO.
  • Canonicalisation: The canonical test was not passed, suggesting potential issues with duplicate content handling.
  • Redirects: No redirect loops were detected; however, there are links pointing to redirects, which might need streamlining.
  • SEO Friendly URLs: All URLs meet SEO friendliness criteria; however, further checks and optimisations are recommended.

Recommendations for Improvement

• Canonical Tags: Implement and verify canonical tags to handle duplicate content effectively.
• Content Enrichment: Increase the depth and breadth of content across the site to enhance user engagement and SEO value.
• Regular Audits: Conduct regular SEO audits to monitor and address emerging issues proactively.
• Mobile Optimization: Ensure the site is fully optimised for mobile devices to improve user experience and search rankings.

In conclusion, addressing these technical SEO issues will strengthen formrite-sheetmetal.com’s search engine presence and user experience, driving better engagement and search performance.

Summary

The website is built using a combination of the Apache HTTP Server, MySQL database, and WordPress CMS, featuring popular plugins like Contact Form 7, Divi, and Yoast SEO. The technology stack reflects common practices for small to medium-sized sites aiming for flexibility and ease of use. However, there are opportunities for optimising performance, security, and scalability. Recommendations include updating JavaScript libraries, enhancing security measures, and considering alternative server technologies for improved performance.

Web Server

• • Current Technology: Apache HTTP Server
  • Recommendations:
  • Consider Nginx: Nginx can offer better performance for handling high traffic loads and static content delivery.
  • Enable Gzip Compression: This can reduce the size of files sent from the server, speeding up the site load time.
  • Implement HTTP/2: If not already enabled, HTTP/2 can improve loading speeds and efficiency.

Database

• • Current Technology: MySQL
  • Recommendations:
  • Optimise Queries: Regularly review and optimise database queries to enhance performance.
  • Backup Procedures: Ensure regular and verified backups are in place to protect against data loss.

WordPress CMS

• • Current Technology: WordPress with plugins such as Contact Form 7, Divi, and Yoast SEO
  • Recommendations:
  • Plugin Management: Regularly update all plugins to their latest versions to ensure security and compatibility.
  • Theme Updates: Ensure the Divi theme is kept up to date to take advantage of new features and security patches.
  • Security Plugins: Consider adding a security plugin like Wordfence to provide an additional layer of security.

JavaScript Libraries

• • Current Libraries: jQuery and jQuery Migrate
  • Recommendations:
  • Update jQuery: Ensure jQuery is updated to the latest stable version to prevent security vulnerabilities.
  • Remove jQuery Migrate: If possible, refactor the code to eliminate the need for jQuery Migrate, reducing load times.

Programming Languages

• • Current Language: PHP
  • Recommendations:
  • Upgrade PHP Version: Run the latest version of PHP that is supported by WordPress for improved performance and security.
  • Code Optimisation: Regularly review and optimise PHP code to enhance performance and minimise load times.

SEO and Marketing

• • Current Tools: Yoast SEO
  • Recommendations:
  • SEO Audits: Conduct regular SEO audits to ensure the site follows best practices and optimises for search engines.
  • Content Strategy: Leverage Yoast’s features to enhance content strategy, focusing on keyword optimisation and readability.

General Recommendations

• Security Enhancements: Implement SSL certificates if not already in place and regularly update all software components.
• Performance Monitoring: Use tools to monitor site performance and user experience, allowing for proactive issue resolution.
• Scalability Considerations: If anticipating growth, consider cloud-based hosting solutions that offer easy scalability options.

Summary

This report provides an analysis of the SEO strengths and weaknesses based on keyword rankings, search volumes, competition, and backlink strategies. The analysis focuses on understanding the current performance in search engine rankings, identifying areas for improvement, and proposing strategies to strengthen SEO efforts.

Keyword Rankings

• • Total Ranked Keywords: 20
  • Position 1 Keywords: 1
  • Position 2-3 Keywords: 3
  • Position 4-10 Keywords: 0
  • Position 11-20 Keywords: 0
  • Position 21-50 Keywords: 5
  • Position 50+ Keywords: 11

The keyword “formrite gloucester” ranks at the top position, which is a significant achievement. However, there are no keywords currently ranking in positions 4-20, illustrating potential opportunities for improvement in mid-range rankings.

Search Volume and Competition

• • Highest Search Volume: 90
  • Total Search Volume: The sum of the search volumes for all keywords is 0 due to an apparent data misinterpretation; the actual sum should be calculated manually.
  • Average Competition: The data does not provide a direct average, but competition varies significantly across keywords, with some having low competition (e.g., “formrite gloucester”) and others with high competition (e.g., “tube benders near me”).

Keywords with the highest search volumes do not necessarily correlate with top-ranking positions, suggesting a need to optimise for higher-volume keywords.

Estimated Traffic Value (ETV) and Cost-Per-Click (CPC)

• • Estimated Traffic Value (ETV): 65.38
  • Keywords with CPC > $1: 17

The ETV indicates a moderate level of traffic potential from the current set of keywords. The presence of many keywords with a higher CPC suggests they are valuable and might attract competitive bidding in paid search campaigns.

Backlink Strategies

While the report does not directly include backlink data, enhancing the backlink profile could positively impact rankings, particularly for keywords currently positioned beyond the top 20. Building quality backlinks from authoritative sites can help improve domain authority and visibility for competitive keywords.

SEO Strengths

• • Strong ranking for “formrite gloucester” at position 1.
  • Gainful potential from keywords with high CPC values.
  • Low competition for some high-ranking keywords, indicating the possibility of maintaining and improving rankings.

SEO Weaknesses

• Lack of keywords in positions 4-20 suggests a gap in mid-range ranking strategies.
• Several keywords are positioned beyond 50, indicating a struggle to gain visibility.
• Opportunity to target higher search volume keywords more effectively.

Strategic Recommendations

1. Focus on Mid-Range Keywords: Develop content and SEO strategies to target keywords currently positioned in the 21-50 range, aiming to move them into the 4-20 range.

2. Content Optimisation: Optimise existing content and create new content targeting high search volume keywords, ensuring the use of relevant meta tags and HTML elements such as <h1> and <meta> descriptions.

3. Backlink Building: Enhance backlink strategies by acquiring links from reputable industry sites to improve domain authority and keyword rankings.

4. Monitor Competition: Regularly review competitive analysis to adjust strategies for keywords with rising competition levels.

5. Leverage High CPC Keywords: Consider integrating high CPC keywords into paid search campaigns to maximise return on investment while continuing to optimise for organic search.

By implementing these strategies, the website can improve its search engine visibility, attract more traffic, and enhance overall SEO performance.