Concept Environmental Solutions Ltd. - Website Report

Introduction

The comprehensive analysis of the website reveals key areas that, if addressed, could significantly enhance performance, SEO effectiveness, and user experience. This report summarises the critical aspects that could drive improvements in site speed, search visibility, and user engagement.

Key Findings

1. Server Response Time: The initial server response time is high at 2,690 ms. Optimising server configurations and considering a CDN could reduce latency.

2. Render-Blocking Resources: These resources delay the first paint by 660 ms. Inlining critical CSS/JavaScript and deferring non-essential scripts can improve load times.

3. Unused CSS: Excess CSS leads to unnecessary data transfer. Removing unused styles and deferring non-critical styles can enhance performance.

4. DOM Size: With 906 elements, the DOM is excessive. Simplifying the structure can decrease memory usage and improve rendering.

5. Image Optimisation: Images are not properly sized, with 317 KiB of potential savings. Serving images in correct dimensions and next-gen formats like WebP can improve load times.

6. Broken Links: There are 12 broken links affecting navigation and SEO. Replacing or removing these links will enhance user experience and search rankings.

7. Meta Descriptions: Missing on 26 pages, impacting click-through rates (CTR). Crafting unique meta descriptions can improve CTR.

8. Keyword Rankings: Only one keyword is in the top position. Focusing on strategic content and backlink improvements can enhance rankings for other keywords.

9. JavaScript Libraries: Current libraries may impact load times. Evaluating their necessity and opting for more efficient alternatives can optimise performance.

10. Caching and Security: Implementing caching mechanisms and security plugins can improve load times and protect against vulnerabilities.

These findings highlight strategic opportunities for performance gains and SEO enhancements. Implementing the recommended actions will help achieve faster load times, better search visibility, and a more engaging user experience. Regular audits are advised to sustain improvements and adapt to evolving digital landscapes.

Summary

The website’s performance analysis reveals several areas for improvement to enhance load times and user experience. Key issues include a slow server response time, render-blocking resources, large network payloads, and excessive DOM size. Addressing these concerns can significantly improve the speed and interactivity of the website.

Detailed Analysis and Recommendations

Reduce Initial Server Response Time

• • Issue: The root document’s server response time is 2,690 ms, which is considerably high.
  • Recommendation: Optimise server configurations and consider upgrading server infrastructure or using a Content Delivery Network (CDN) to reduce latency and improve response times.

Eliminate Render-Blocking Resources

• • Issue: Render-blocking resources are delaying the first paint by approximately 660 ms.
  • Recommendation: Inline critical JavaScript and CSS, and defer non-essential scripts to speed up the initial page rendering.

Reduce Unused CSS

• • Issue: Unused CSS is leading to 112 KiB of unnecessary data.
  • Recommendation: Audit CSS files to identify and remove unused styles, and consider using tools to automate this process. Defer loading styles not critical for above-the-fold content.

Avoid Serving Legacy JavaScript to Modern Browsers

• • Issue: Although no potential savings in KiB were noted, serving legacy JavaScript can still impact performance.
  • Recommendation: Implement a modern JavaScript strategy using module/nomodule patterns to optimise script delivery.

First Contentful Paint

• • Metric: The First Contentful Paint is occurring at 1.0 seconds.
  • Recommendation: Improving server response times and reducing render-blocking resources will help in achieving a faster First Contentful Paint.

Avoid an Excessive DOM Size

• • Issue: The page has 906 DOM elements, which can increase memory usage and cause reflows.
  • Recommendation: Simplify the document structure by removing unnecessary elements and optimising the use of HTML tags.

Speed Index

• • Metric: The Speed Index is 3.1 seconds, indicating how quickly visible content is populated.
  • Recommendation: Optimise HTML, CSS, and JavaScript delivery to improve the Speed Index score.

Largest Contentful Paint Element

• • Metric: Largest Contentful Paint occurs at 1,470 ms.
  • Recommendation: Prioritise loading of large visual elements to improve this metric, possibly by using lazy loading for off-screen images.

Properly Size Images

• • Issue: Images are not optimally sized, with potential savings of 317 KiB.
  • Recommendation: Ensure images are served in the dimensions they will be displayed and consider using responsive images for different devices.

Avoid Enormous Network Payloads

• • Issue: The total network payload is 17,983 KiB.
  • Recommendation: Reduce the size of assets by compressing files, removing unnecessary resources, and implementing lazy loading for non-critical content.

Serve Static Assets with an Efficient Cache Policy

• • Issue: 74 resources have inefficient cache policies.
  • Recommendation: Set long cache lifetimes for static resources to improve load times on repeat visits.

Max Potential First Input Delay

• • Metric: The maximum potential First Input Delay is 70 ms.
  • Recommendation: While this metric is within acceptable limits, continue monitoring and optimising long tasks to maintain low input delays.

Reduce Unused JavaScript

• • Issue: Unused JavaScript is causing 21 KiB of overhead.
  • Recommendation: Audit scripts to identify and eliminate unused code, and defer loading scripts until necessary.

Serve Images in Next-Gen Formats

• • Issue: Using older image formats leads to potential savings of 546 KiB.
  • Recommendation: Convert images to modern formats like WebP or AVIF for better compression and faster load times.

Time to Interactive

• Metric: The Time to Interactive is 1.5 seconds.
• Recommendation: Focus on reducing server response times and optimising resource loading to improve this performance metric.

Technical SEO Report for www.conceptenvironmental.co.uk

Overall Feedback Summary

The technical SEO audit for www.conceptenvironmental.co.uk reveals several critical areas requiring attention to enhance site performance and search engine visibility. Despite a robust foundational setup with valid SSL certification and HTTP/2 support, issues such as broken links, missing meta descriptions, and low content rates impede optimal SEO effectiveness. Addressing these will improve user experience and potentially boost search rankings.

Detailed Findings and Recommendations

SSL and Security

• • SSL Certificate: The site has a valid SSL certificate, ensuring encrypted connections. This is crucial for security and SEO.
  • Security Recommendations: Regularly monitor SSL certificate expiration and renew promptly to maintain secure site status.

Crawling and Indexing

• • Total Pages Crawled: 27 out of a possible 100. Ensure all essential pages are accessible to crawlers.
  • Robots.txt and Sitemap: Both are present, aiding in efficient site indexing. Regularly update the sitemap with new content.

Broken Links

• • Broken Links Identified: 12 broken links were found. These disrupt user navigation and can negatively impact SEO.
  • Fix: Conduct a link audit and replace or remove broken links. Use redirects sparingly if necessary.

Duplicate Content

• • Duplicate Content Instances: 13 pages with duplicate content were detected.
  • Impact: Duplicate content can confuse search engines and dilute page authority.
  • Fix: Implement canonical tags to specify preferred versions of pages and consider consolidating similar content.

Meta Tags and Descriptions

• • Missing Meta Descriptions: Found in 26 pages.
  • Impact: Missing descriptions can lead to poor CTR in search results.
  • Fix: Craft unique and compelling meta descriptions for all pages.
  • Title Tag Issues: 6 titles are too long, and 1 is too short.
  • Impact: Titles that are not optimally lengthened may be truncated in search results.
  • Fix: Adjust title lengths to be within recommended character limits (50-60 characters).

Content and Readability

• • Low Content Rate: 23 pages have low content rates.
  • Impact: Pages lacking substantial content may not rank well.
  • Fix: Enhance page content with valuable information and keywords relevant to user queries.
  • No <h1> Tag: 10 pages lack an <h1> tag.
  • Impact: <h1> tags are crucial for indicating the main topic of a page to search engines.
  • Fix: Ensure each page has a unique <h1> tag reflecting its primary focus.

Images and Media

• • Missing Alt Attributes: 22 images lack alt text.
  • Impact: Alt text helps with image SEO and accessibility.
  • Fix: Provide descriptive alt attributes for all images.
  • Missing Image Titles: 25 images lack titles.
  • Fix: Add titles to images to enhance SEO and provide additional context.

Performance and Speed

• • High Waiting and Loading Times: Identified on 5 and 2 pages, respectively.
  • Impact: Slow load times can lead to higher bounce rates.
  • Fix: Optimize images, leverage browser caching, and minimise CSS and JavaScript files.

URL Structure

• • SEO-Friendly URLs: 23 URLs require attention for SEO friendliness.
  • Fix: Ensure URLs are descriptive, keyword-rich, and free from unnecessary parameters.

Technical Checks

• • Canonicalization: Test canonicalization to prevent duplicate content issues.
  • HTTPS to HTTP Links: Ensure all internal links point to HTTPS versions to avoid mixed content issues.

Server and Hosting

• Server Information: The site is hosted on an Apache server with no server signature issues detected.
• Recommendation: Regularly monitor server performance and update software to maintain security and efficiency.

Conclusion

Addressing the highlighted issues will significantly enhance the site’s SEO performance and user experience. Regular audits and ongoing optimisation are recommended to maintain and improve the site’s search engine visibility.

Summary

The website analysed utilises a technology stack primarily composed of the Apache HTTP Server for web hosting, MySQL for database management, and WordPress as its content management system. The site uses Elementor as both a page builder and WordPress plugin, OceanWP as its theme, and includes several JavaScript libraries such as jQuery and Lightbox. While this stack is competent for basic website functionalities, there are several potential improvements that could enhance performance, security, and scalability.

Technology Stack Analysis

Servers

• • Web Servers: The website is hosted on an Apache HTTP Server, a reliable and widely-used web server.
  • Databases: Utilises MySQL, a robust database management system ideal for WordPress sites.

Web Development

• • Page Builders: The site uses Elementor, a popular page builder for WordPress that allows for easy design and customisation.
  • JavaScript Libraries: Incorporates jQuery, jQuery Migrate, and Lightbox. These libraries offer extensive functionality but may impact load times if not optimised.
  • Programming Languages: The website is built using PHP, which is standard for WordPress development.

Add-Ons

• • WordPress Plugins: Elementor is used as a plugin, adding extensive customisation capabilities.
  • WordPress Themes: The site uses OceanWP, known for its lightweight and responsive design.

Content

• • CMS: The site operates on WordPress, providing a user-friendly interface and extensive plugin ecosystem.
  • Blogs: Managed with WordPress, indicating a standardised blogging platform.

Recommendations

1. Performance Optimisation:

• • Consider implementing caching mechanisms, such as WP Super Cache or W3 Total Cache, to reduce server load and improve page load times.
  • Minify and combine CSS and JavaScript files to decrease the number of HTTP requests and reduce file sizes.

2. Security Enhancements:

• • Ensure that the WordPress installation, including all themes and plugins, is regularly updated to protect against vulnerabilities.
  • Implement a security plugin like Wordfence or Sucuri for additional protection against common threats.

3. Database Management:

• • Regularly optimise the MySQL database to improve performance, using plugins like WP-Optimize.
  • Consider using a managed database service for improved scalability and automated backups.

4. JavaScript Libraries:

• • Evaluate the necessity of each JavaScript library. Remove jQuery Migrate if not required, as it can add unnecessary overhead.
  • Consider alternatives to jQuery and Lightbox that are more lightweight or offer better performance.

5. Scalability Considerations:

• If anticipating growth, consider migrating to a more scalable server environment, such as NGINX or a cloud-based solution.
• Evaluate content delivery networks (CDNs) like Cloudflare to distribute content more efficiently and improve load times globally.

By implementing these recommendations, the website can achieve better performance, enhanced security, and improved scalability, ensuring a more robust and efficient online presence.

SEO Analysis Summary

The analysis reveals a mixed performance in terms of SEO, with notable strengths in high-ranking for specific branded keywords and weaknesses in the overall ranking of non-branded terms. The site ranks for 24 keywords, but only one keyword is in the top position. The estimated traffic value (ETV) is moderate, indicating some potential for traffic growth. Competition is generally low, presenting opportunities for improvement through targeted strategies.

Keyword Rankings

• • Top Ranked Keyword: “concept environmental solutions” holds the first position, contributing significantly to the ETV.
  • Position 1 Keywords: 1 keyword is in the top position, which is a branded term.
  • Position 2-10 Keywords: The site lacks representation in these positions, indicating opportunities to push more keywords into higher ranks.
  • Position 11-20 Keywords: Only 1 keyword ranks in this range, requiring strategic focus to improve.
  • Position 21-50 Keywords: 4 keywords fall within this range, suggesting potential for rank improvement.
  • Position 50+ Keywords: The majority (18 keywords) are ranked beyond the 50th position, reflecting a need for enhanced content optimisation and backlink strategies.

Search Volume and Competition

• • Highest Search Volume: The keyword “concept” has the highest search volume, though its ranking is low at position 92.
  • Average Competition: The competition level is generally low, with most keywords presenting minimal competitive barriers, thus offering opportunities for ranking improvements.

Backlinks and Strategies

• • Backlink Analysis: While specific backlink data is not provided, enhancing backlink quality and quantity could positively influence rankings, especially for keywords currently positioned beyond the top 50.
  • Content Strategy: Focus on improving content relevance and quality for keywords with high search volume but low rankings, such as “concept” and associated terms.
  • Keyword Strategy: Prioritise keywords with moderate search volume and low competition for targeted campaigns to improve their rankings, particularly those in the 21-50 range.

Estimated Traffic Value (ETV)

• ETV: The ETV is valued at 77.88, indicating moderate traffic potential. Efforts should be directed towards increasing the visibility of high ETV keywords through strategic optimisation and marketing efforts.

Conclusion

The analysis indicates a strong potential for growth through strategic SEO initiatives focusing on content enhancement and link-building. By targeting low competition keywords with high search volumes and improving rankings for existing keywords, the site can increase its visibility and traffic. Continued monitoring and adjustment of strategies will be essential to achieving sustained SEO success.