Arbtech Consulting Ltd. - Website Report

Introduction

The analysis of the website’s technical performance, SEO, and infrastructure reveals a robust foundation with strong indicators in page speed, security, and keyword rankings. However, there are strategic areas for improvement that can significantly enhance the website’s performance and conversion rates.

Key Findings

1. Caching and Static Assets: Implement longer cache lifetimes for static assets to reduce loading times and enhance repeat visit speeds.

2. Image Optimisation: Convert images to next-gen formats like WebP to decrease file sizes, improving loading speeds significantly.

3. Code Efficiency: Remove unused CSS and JavaScript to decrease page weight and improve load times, with potential savings of over 260 KiB.

4. Meta Descriptions and Title Tags: Address missing meta descriptions and optimise title tags to improve search visibility and click-through rates.

5. Content Quality: Enhance content on pages with low content rates to provide more value and improve search engine rankings.

6. Canonicalisation: Resolve canonical tag issues to guide search engines to the preferred page version, avoiding indexing issues.

7. JavaScript Libraries: Consider updating or migrating from jQuery Migrate to modern JavaScript frameworks for enhanced performance.

8. Keyword Optimisation: Focus on optimising lower-ranked keywords in positions 11-50 to increase visibility and traffic.

9. Backlink Strategy: Develop a robust backlink strategy to improve domain authority and support higher keyword rankings.

10. Technology Stack Maintenance: Regularly update WordPress, plugins, and PHP to the latest versions for security and performance improvements.

Summary

The website’s performance is generally robust, with key metrics such as Largest Contentful Paint (LCP) and Time to Interactive (TTI) indicating swift loading and interactivity. However, several areas require optimisation to enhance user experience further. Notably, addressing caching strategies, image formats, and reducing unused code can significantly improve performance.

Analysis

Serve Static Assets with an Efficient Cache Policy

• • Issue: 22 resources are not leveraging efficient caching policies.
  • Recommendation: Implement longer cache lifetimes for static assets. This will speed up repeat visits as browsers can store and serve assets from the cache rather than downloading them anew, reducing loading times.

Largest Contentful Paint (LCP)

• • Performance: 1.1 seconds, which is a strong indicator of good performance.
  • Recommendation: Maintain current practices for LCP. Continue monitoring to ensure large images or text are optimised for fast loading.

Time to Interactive (TTI)

• • Performance: 2.3 seconds, indicating the page quickly becomes interactive.
  • Recommendation: While current performance is satisfactory, continuous assessment and minimisation of main thread work can help maintain or improve TTI.

Deprecated APIs

• • Issue: Use of deprecated APIs.
  • Recommendation: Update code to replace deprecated APIs with modern alternatives. This will ensure future compatibility and performance improvements as browsers evolve.

Serve Images in Next-Gen Formats

• • Issue: Current image formats could be more efficient.
  • Recommendation: Convert images to next-gen formats like WebP or AVIF to reduce file sizes and enhance loading speeds, with potential savings of 81 KiB.

Reduce Unused CSS

• • Issue: Unused CSS is adding unnecessary weight to the page.
  • Recommendation: Audit and remove unused CSS rules, especially those not critical for above-the-fold content, to achieve potential savings of 13 KiB.

Avoid Serving Legacy JavaScript

• • Issue: Legacy JavaScript is being served to modern browsers.
  • Recommendation: Implement a module/nomodule strategy to serve modern JavaScript to compatible browsers, reducing the code footprint by 20 KiB.

Total Blocking Time (TBT)

• • Performance: 70 milliseconds, a relatively low amount of blocking time.
  • Recommendation: Continue optimising tasks to ensure they do not exceed 50ms, thus keeping TBT low and improving user interaction smoothness.

Max Potential First Input Delay (FID)

• • Performance: 140 milliseconds, indicating minimal delay.
  • Recommendation: Maintain efficient task management to keep the first input delay low, ensuring a responsive user experience.

Eliminate Render-Blocking Resources

• • Performance: No significant potential savings identified.
  • Recommendation: Continue existing strategies that minimise render-blocking resources, such as inlining critical CSS and deferring non-essential JavaScript.

Reduce Unused JavaScript

• • Issue: Unused JavaScript is contributing to page weight.
  • Recommendation: Defer non-essential scripts and audit for unused code to reduce network activity, with potential savings of 250 KiB.

Properly Size Images

• Issue: Some images may not be optimally sized.
• Recommendation: Ensure images are correctly sized according to display requirements to save bandwidth and improve load times, with a potential savings of 5 KiB.

Conclusion

The website performs well in several key areas but can benefit from optimisations in caching, image formats, and code efficiency. By addressing these recommendations, the website can achieve even faster load times, improved user experience, and better resource utilisation.

Overall Feedback Summary

The technical SEO analysis of *arbtech.co.uk* reveals a generally optimised website with a strong on-page score of 95.14. The site is effectively leveraging SSL and HTTP/2 protocols, ensuring secure and fast connections. However, there are areas requiring improvement, particularly in terms of canonical tag implementation, meta descriptions, and content quality. Addressing these issues could enhance the site’s search visibility and user experience.

Crawl Status Overview

• • Crawl Progress: Finished with 100 pages crawled.
  • Crawl Limit: The crawl was stopped due to reaching the crawl limit of 100 pages.
  • SSL Information: The SSL certificate is valid and issued by Google Trust Services, expiring on 17 March 2025.

Identified Issues and Recommendations

1. Duplicate Content

• • Impact: Duplicate content can lead to poor search rankings as search engines might struggle to determine which page to index.
  • Findings: 25 instances of duplicate content were detected.
  • Fix: Ensure unique content across pages, possibly implementing <canonical> tags to indicate the preferred version of a page.

2. Missing Meta Descriptions

• • Impact: Pages without meta descriptions may have reduced click-through rates from search results.
  • Findings: 29 pages lack meta descriptions.
  • Fix: Craft unique, concise meta descriptions for these pages that accurately describe the page content and include relevant keywords.

3. Title Tag Issues

• • Impact: Title tags are crucial for SEO and user experience. Improperly optimised titles can affect rankings and CTR.
  • Findings: 8 titles are too long, and 26 are too short.
  • Fix: Optimize title lengths to be within 50-60 characters, ensuring they are descriptive and keyword-rich.

4. Low Content Rate

• • Impact: Pages with low content rates might not provide enough information for users and search engines, affecting rankings.
  • Findings: 49 pages have a low content rate.
  • Fix: Enhance content quality and quantity on these pages to provide value and context.

5. Canonicalisation Issues

• • Impact: Improper canonical tags can lead to indexing issues and diluted page authority.
  • Findings: Canonicalisation tests were not passed.
  • Fix: Implement correct <canonical> tags on pages to guide search engines on the preferred page version.

6. Image Alt and Title Attributes

• • Impact: Missing alt and title attributes on images can hinder accessibility and image search optimisation.
  • Findings: 85 images are missing alt and title attributes.
  • Fix: Add descriptive alt and title text to all images to enhance SEO and accessibility.

7. HTTPS to HTTP Links

• • Impact: Mixed content can lead to security warnings and affect user trust.
  • Findings: 4 instances of HTTPS pages linking to HTTP content.
  • Fix: Update links to point to HTTPS versions to maintain a secure browsing experience.

8. Redirect Chains

• • Impact: Redirect chains can slow down page loading times and waste crawl budget.
  • Findings: 1 redirect chain identified.
  • Fix: Simplify redirects to have a direct path from the source URL to the destination URL.

Additional Observations

• SEO-Friendly URLs: URLs are generally well-structured, but ensure all URLs are concise and include relevant keywords.
• Render Blocking Resources: Mitigate render-blocking resources to improve page load speeds.
• Redirects to HTTPS: Ensure all HTTP traffic is redirected to HTTPS to maintain secure connections.

Conclusion

Overall, *arbtech.co.uk* demonstrates a solid foundation in technical SEO, but addressing the identified issues will further enhance site performance and search engine visibility. Prioritising these fixes will likely lead to improved user engagement and higher search rankings.

Summary

The website employs a robust and widely utilized technology stack, primarily centered around WordPress as its content management system (CMS). Key components include Cloudflare for CDN, WP Rocket for caching, MySQL for database management, and PHP for server-side programming. The site also uses Google Tag Manager for analytics and employs jQuery for JavaScript functionality. However, there are several areas where improvements or updates could be beneficial, including updating JavaScript libraries and exploring alternative technologies to enhance performance and security.

Servers

CDN

• • Current Technology: Cloudflare
  • Recommendation: Cloudflare is a solid choice for CDN services, offering various features such as DDoS protection and performance improvements. Ensure that all Cloudflare features are optimally configured, including SSL settings and caching rules, to maximise benefits.

Caching

• • Current Technology: WP Rocket
  • Recommendation: WP Rocket is an effective caching solution for WordPress. Periodically review caching settings to ensure they align with current website performance needs and consider evaluating cache preloading and lazy loading settings to enhance load times further.

Databases

• • Current Technology: MySQL
  • Recommendation: MySQL is widely used and reliable. Regular maintenance, such as optimisation of database tables and backup routines, is recommended. Explore options like MariaDB for potential performance improvements, as it is a fork of MySQL and often offers enhanced performance.

Analytics

Tag Managers

• • Current Technology: Google Tag Manager
  • Recommendation: Google Tag Manager is an excellent choice for managing website tags. Regularly audit tags to ensure they are necessary and up-to-date, as this can help reduce page load times and improve data accuracy.

Web Development

JavaScript Libraries

• • Current Technologies: jQuery, jQuery Migrate
  • Recommendation: Both libraries are commonly used, but the website should consider migrating from jQuery Migrate if it is being used to support old scripts. Additionally, explore modern JavaScript frameworks like React or Vue.js for improved performance and maintainability.

Programming Languages

• • Current Technology: PHP
  • Recommendation: Ensure that the website is running the latest stable version of PHP for performance and security enhancements. Consider implementing a PHP framework, such as Laravel, if more complex functionality is required.

Add-Ons

WordPress Plugins

• • Current Technologies: WP Rocket, Yoast SEO
  • Recommendation: Regularly update all plugins to their latest versions to take advantage of security patches and new features. Consider conducting a plugin audit to identify any potentially redundant or conflicting plugins.

Content

CMS

• • Current Technology: WordPress
  • Recommendation: WordPress is a powerful CMS. Regular updates and security checks are crucial. Consider using custom themes and plugins to improve site performance and tailor functionalities specifically to your needs.

Blogs

• • Current Technology: WordPress
  • Recommendation: Ensure that the blogging platform is optimally configured for SEO and performance, leveraging features of Yoast SEO for content optimisation.

Marketing

SEO

• Current Technology: Yoast SEO
• Recommendation: Yoast SEO is effective for WordPress sites. Regularly review SEO settings and updates from Yoast to ensure that the site is benefiting from the latest SEO best practices and enhancements.

Summary

This report provides a detailed analysis of the SEO strengths and weaknesses based on key metrics such as rankings, keywords, backlinks, and strategies. The data indicates strong performance in keyword rankings, particularly in position 1, and highlights opportunities for improvement in keyword competition and traffic value.

Keyword Rankings

• • Total Ranked Keywords: 4,307
  • Position 1 Keywords: 70 keywords are ranked in the first position, showing strong visibility for these search terms.
  • Position 2-3 Keywords: 164 keywords are ranked between positions 2 and 3, suggesting good visibility but with room for improvement to achieve top positions.
  • Position 4-10 Keywords: 416 keywords are within the top 10 positions, indicating strong potential for increasing traffic with targeted optimisation.
  • Position 11-20 Keywords: 444 keywords ranked between positions 11 and 20, highlighting a substantial number of terms that could be improved to enter the first page of search results.
  • Position 21-50 Keywords: 1,371 keywords in this range suggest a need for further optimisation to enhance visibility.
  • Position 50+ Keywords: 1,842 keywords are ranked beyond position 50, representing a significant opportunity for content improvement and strategic focus.

Key Metrics

• Estimated Traffic Value (ETV): £47,072.63, showing the potential monetary value of the organic traffic.
• Average Competition: The report indicates varied competition levels across keywords, suggesting opportunities to target lower competition terms for higher visibility.
• Highest Search Volume: The top search volume of 9,900 is for the keyword “buying land england,” indicating high interest and potential traffic but requiring robust SEO efforts to maintain top ranking.
• Top Ranked Keyword: “buying land england” is the highest-ranked keyword, reflecting strong relevance and optimisation for this term.
• Keywords with CPC > $1: 49 keywords have a cost-per-click value above $1, suggesting these terms may offer significant ROI through paid search strategies.

Backlinks Analysis

While specific backlink data is not provided in this report, enhancing backlink quality and quantity remains essential for supporting keyword rankings and overall domain authority.

Strategic Recommendations

1. Focus on High-Volume Keywords: Continue to optimise content for high-volume keywords like “buying land england” to maintain and improve rankings.

2. Increase Content for Lower-Ranked Keywords: Develop and optimise content targeting keywords in positions 11-50 to enhance their visibility and move them to the first page.

3. Leverage Low Competition Keywords: Identify and target keywords with lower competition to gain traction in niche areas and improve overall traffic.

4. Enhance Backlink Profile: Build a robust backlink strategy to improve domain authority and support higher rankings across competitive keywords.

5. Monitor Keyword Trends: Continuously monitor changes in keyword performance and adjust strategies accordingly to maintain competitiveness in the market.

Conclusion

The current SEO efforts demonstrate strong performance in certain areas, particularly in securing top positions for key terms. However, there are notable opportunities for improvement in optimising lower-ranked keywords and enhancing the backlink profile. By implementing targeted strategies, there is potential to significantly increase organic traffic and its associated value.