Enclave Networks - Website Report

#### Summary of Key Aspects Impacting Performance and Conversions

The comprehensive review of the website’s performance, SEO, and technology stack highlights several opportunities for enhancement in both user experience and search engine visibility. Focused improvements across areas such as image optimisation, JavaScript management, and SEO strategies are crucial for achieving optimal results. Below are the ten key findings with the potential to significantly impact the website’s performance and conversion rates:

1. Image Optimisation: Resize and serve images in next-gen formats like WebP or AVIF to save up to 510 KiB, reducing load times and data consumption.

2. JavaScript and CSS Management: Minimise unused code and avoid legacy JavaScript to enhance load times, saving approximately 1,850 KiB in size.

3. Caching and Compression: Implement efficient caching strategies and enable text compression to improve load speeds and save 129 KiB of data.

4. SEO Content Optimisation: Address duplicate content and improve meta descriptions and title tags to enhance search engine rankings and user engagement.

5. Keyword Strategy: Focus on improving rankings for keywords in positions 11-20, leveraging content and backlink strategies to move them into the top 10.

6. Technical SEO Enhancements: Ensure correct canonical tag usage and update HTTP links to HTTPS to prevent security warnings and improve SEO efficiency.

7. Backlink Profile Strengthening: Develop a targeted approach to acquiring high-quality backlinks to improve domain authority and search visibility.

8. Technology Stack Evaluation: Consider alternative static site generators and programming languages for potential performance enhancements.

9. Security Measures: Enhance existing protocols by implementing Content Security Policy (CSP) to guard against cyber threats and data breaches.

10. Advanced Analytics Tools: Explore comprehensive analytics solutions for deeper insights into user behaviour and engagement, enhancing strategic decision-making.

These recommendations, if implemented, will improve the website’s speed, usability, and search engine performance, ultimately leading to higher conversion rates and user satisfaction.

Summary

The website’s performance analysis reveals several key areas where improvements can be made to enhance load times, interactivity, and overall user experience. Significant potential savings can be achieved by optimizing images, managing JavaScript, and improving caching strategies. Addressing these issues can lead to faster page loads, reduced data consumption, and improved user satisfaction.

Key Recommendations

Properly Size Images

• • Recommendation: Resize images to be appropriately-sized for their display context.
  • Explanation: Large images consume more data and take longer to load, especially on mobile networks. By ensuring images are no larger than necessary, a potential saving of 88 KiB can be achieved.

Serve Images in Next-Gen Formats

• • Recommendation: Use modern image formats like WebP or AVIF.
  • Explanation: These formats offer better compression, resulting in faster download times and less data usage, with potential savings of 422 KiB.

Enable Efficient Caching

• • Recommendation: Implement a long cache lifetime for static assets.
  • Explanation: Efficient caching speeds up repeat visits by storing resources in the user’s browser, reducing the need for repeated downloads.

Avoid Serving Legacy JavaScript

• • Recommendation: Use a modern JavaScript deployment strategy.
  • Explanation: Serving only necessary JavaScript to modern browsers reduces code size, improving load times and saving 28 KiB.

Enable Text Compression

• • Recommendation: Compress text-based resources with gzip, deflate, or brotli.
  • Explanation: Compression reduces the size of transferred data, leading to faster load times and saving 129 KiB.

Improve HTTPS Implementation

• • Recommendation: Ensure all resources are served over HTTPS.
  • Explanation: HTTPS protects data integrity and privacy, and is essential for modern web features. One insecure request was identified.

Defer Offscreen Images

• • Recommendation: Implement lazy-loading for offscreen images.
  • Explanation: Loading images only as they are needed can significantly reduce initial load times, with potential savings of 1,314 KiB.

Reduce Unused CSS and JavaScript

• • Recommendation: Remove unused CSS and JavaScript.
  • Explanation: Reducing unnecessary code decreases page size and improves load times, with potential savings of 32 KiB for CSS and 1,822 KiB for JavaScript.

Minimize Main-Thread Work

• • Recommendation: Optimize JavaScript execution and reduce main-thread blocking.
  • Explanation: Less time spent on the main thread improves responsiveness and interactivity, reducing blocking time by 3.5 seconds.

Avoid Excessive DOM Size

• • Recommendation: Simplify the DOM structure.
  • Explanation: A smaller DOM reduces rendering and layout recalculations, enhancing performance, with 1,181 elements identified as excessive.

Optimize Third-Party Code

• • Recommendation: Limit and defer third-party code loading.
  • Explanation: Third-party scripts should load after the main content to reduce their impact on performance, with third-party code blocking the main thread for 960 ms.

Performance Metrics

• Largest Contentful Paint (LCP): 1.9 seconds
• Time to Interactive (TTI): 6.5 seconds
• Speed Index: 2.6 seconds
• First Contentful Paint (FCP): 1.0 second
• Total Blocking Time (TBT): 440 ms
• Max Potential First Input Delay: 280 ms

Addressing the above recommendations will help improve these key performance metrics, resulting in a more efficient and user-friendly website.

Overall Feedback Summary

The technical SEO analysis for the domain enclave.io reveals a generally robust website infrastructure with a high on-page score of 95.77. However, there are several areas that require attention to optimise the site’s search engine performance further. Key issues include duplicate content, missing image titles, and improper canonical tag usage. Addressing these issues will help enhance user experience and improve search engine visibility.

Crawl Details

• • Crawl Progress: Finished
  • Pages Crawled: 72 out of 100 maximum crawl pages
  • Crawl Start: 12th December 2024, 12:09 PM
  • Crawl End: 12th December 2024, 12:12 PM
  • Main Domain: enclave.io
  • CMS: Jekyll v4.2.2
  • Server: Netlify
  • SSL Certificate: Valid, issued by E5, expires on 28th January 2025

Key Issues and Recommendations

Duplicate Descriptions

• • Impact: Duplicate descriptions (13 instances) can confuse search engines and users, leading to lower click-through rates.
  • Fix: Ensure each page has a unique meta description that accurately describes the content and includes relevant keywords.

Duplicate Content

• • Impact: Duplicate content (38 instances) may dilute SEO efforts and confuse search engines.
  • Fix: Use canonical tags to specify the main version of the content or consolidate similar pages.

Title Issues

• • Title Too Long: 6 instances
  • Title Too Short: 12 instances
  • Impact: Titles that are too long may be truncated in SERPs, while short titles may not adequately describe the page content.
  • Fix: Craft concise, descriptive titles within the recommended length (50-60 characters).

Low Content Rate

• • Impact: Pages with low content rate (2 instances) might not provide enough value to users or search engines.
  • Fix: Increase the amount of meaningful, relevant content on these pages to enhance value and engagement.

Missing Image Titles and Alt Text

• • Missing Image Titles: 60 instances
  • Missing Alt Text: 8 instances
  • Impact: Missing alt text and titles can hinder accessibility and may lead to missed opportunities in image search.
  • Fix: Add descriptive titles and alt text to all images to improve accessibility and SEO.

Canonical Tag Issues

• • Canonical Test: Failed
  • Impact: Incorrect or missing canonical tags can lead to duplicate content issues and inefficient crawling.
  • Fix: Implement correct canonical tags to indicate the preferred version of pages to search engines.

HTTPS to HTTP Links

• • Impact: Linking from HTTPS to HTTP (6 instances) can cause security warnings and affect user trust.
  • Fix: Update links to point to secure HTTPS versions to maintain a secure browsing experience.

Redirect Chains

• • Impact: Redirect chains (3 instances) can slow down page loading times and confuse search engines.
  • Fix: Streamline redirects to connect directly to the final destination URL.

Additional Observations

• SEO Friendly URLs: 54 instances with issues related to URL optimisation.
• No 404 or 5xx Errors: There are currently no broken pages or server errors, which is positive.
• No Favicon Issues: The site has an appropriate favicon in place.
• SSL and HTTP/2 Support: The site supports both SSL and HTTP/2, ensuring a secure and fast user experience.

Conclusion

While the website is structurally sound and performs well in several SEO aspects, addressing the highlighted issues will further enhance its search engine performance and user experience. Prioritising the fixes for duplicate content, canonical tags, and missing image titles will be crucial steps towards achieving optimal SEO health.

Summary

The website utilises a robust technology stack with a strong focus on performance and security. It employs content delivery networks (CDNs) like Cloudflare and Netlify, a static site generator (Jekyll), and a user interface framework (UIKit). The site is primarily built using Ruby. Recommendations for improvement include evaluating alternative static site generators, considering additional security measures, and exploring more advanced analytics tools.

Technology Stack Assessment

Servers

• • CDN: The use of CDNs such as Cloudflare, cdnjs, and Netlify enhances the website’s performance by reducing load times and improving user experience through efficient content delivery.
  • PaaS: Netlify provides a powerful platform-as-a-service solution that simplifies deployment and scaling.

Analytics

• • Tag Managers: Utilising Google Tag Manager allows for efficient tracking and management of various marketing tags without modifying the codebase.
  • Surveys: The inclusion of Tally for surveys enables gathering user feedback directly through the website.

Security

• • Security Measures: Implementing HTTP Strict Transport Security (HSTS) and reCAPTCHA helps secure the site against certain types of cyber threats, ensuring data integrity and protecting user interactions.

Web Development

• • Static Site Generator: Jekyll is a popular static site generator that facilitates fast and secure website deployment. However, there may be newer or more feature-rich alternatives available.
  • UI Frameworks: Utilising UIKit ensures a responsive and consistent design across devices.
  • Programming Languages: Ruby is a versatile language, although exploring alternatives might offer performance improvements or additional features.

Media

• Video Players: Integration with YouTube allows for seamless embedding of video content, leveraging YouTube’s robust infrastructure for video streaming.

Recommendations for Improvement

1. Evaluate Static Site Generators: While Jekyll is effective, it might be beneficial to explore other static site generators like Hugo or Gatsby, which offer enhanced features or performance benefits.

2. Enhance Security Measures: Consider implementing additional security protocols such as Content Security Policy (CSP) to further protect against data breaches and cross-site scripting attacks.

3. Advanced Analytics Tools: While Google Tag Manager is efficient, exploring more comprehensive analytics solutions could provide deeper insights into user behaviour and engagement.

4. Alternative Programming Languages: Investigate other programming languages or frameworks that could offer faster performance or better integration with modern development practices.

These improvements and considerations could enhance the website’s performance, security, and user experience, ensuring it remains competitive and robust in a dynamic digital environment.

Summary

The current SEO analysis reveals that the site has a varied range of keyword rankings, with notable opportunities for enhancement. There are 72 ranked keywords, with a significant portion positioned beyond the top 20, indicating potential areas for improvement. The estimated traffic value (ETV) is approximately 245.12, suggesting moderate traffic potential. The keyword “enclave” shows the highest rank at position 7, although there are no keywords ranked within the top three positions. The analysis highlights the need to focus on strategies to improve keyword rankings and capitalise on high-volume search terms.

Keyword Rankings

• • Total Ranked Keywords: 72
  • Position 1 Keywords: 0
  • Position 2-3 Keywords: 0
  • Position 4-10 Keywords: 1
  • Position 11-20 Keywords: 3
  • Position 21-50 Keywords: 39
  • Position 50+ Keywords: 29

The keyword “enclave” ranks highest at position 7, offering an opportunity to focus efforts on potentially moving this keyword into the top 3 positions. There are several keywords with search intent around “enclave” and related terms, which could be leveraged for better optimisation.

Keyword Metrics

• Estimated Traffic Value (ETV): 245.12
• Top Ranked Keyword: “enclave” at position 7
• Keywords with CPC > $1: 14

Backlink Profile

While backlink data is not detailed in the current dataset, strengthening the backlink profile could significantly impact keyword rankings. Focusing on acquiring high-quality backlinks from authoritative sites related to the primary topics could improve domain authority and search engine visibility.

Strategy Recommendations

1. Content Optimisation: Enhance existing content to better match search intent for higher-ranked keywords, such as “enclave.” Consider expanding content around high-volume related terms to capture more organic traffic.

2. Keyword Focus: Prioritise keywords within striking distance (positions 11-20) for targeted strategies to improve their rankings into the top 10. This includes “rfc1918 range” and “what is enclave.”

3. Competitor Analysis: Investigate competitor strategies for similar keywords to identify gaps and opportunities for content creation and backlink acquisition.

4. Backlink Strategy: Develop a comprehensive backlink strategy focusing on quality over quantity. Outreach to relevant industry websites and blogs for guest posting or collaboration opportunities.

5. Technical SEO: Ensure the website is technically sound, focusing on factors such as page speed, mobile optimisation, and structured data to enhance search engine rankings.

6. Content Expansion: Create new content pieces targeting long-tail keywords and high-search volume queries related to “enclave” to capture additional traffic and improve overall site authority.

By implementing these strategies, there is potential to improve overall keyword rankings, increase traffic, and enhance the site’s authority in relevant subject areas.