BGN Elements - Website Report

Summary of Key Aspects for Improving Website Performance and Conversions

The following summary outlines critical areas that can significantly impact the website’s performance and conversion rates. By focusing on these key findings, the website can enhance user experience and improve its visibility on search engines. Each area is summarised with specific actions to address the issues effectively.

1. Optimise Largest Contentful Paint (LCP): Improve LCP by compressing and optimising images and adopting next-gen formats like WebP or AVIF to decrease load times.

2. Speed Up Rendering: Eliminate render-blocking resources by inlining critical CSS and deferring non-essential JavaScript, which can reduce render-blocking time.

3. Minimise Network Payload: Reduce the overall network payload by optimising image sizes and reducing unused JavaScript, which can save significant data.

4. Enhance Interactivity: Break down long tasks into smaller, asynchronous ones to reduce the Total Blocking Time and improve user interaction.

5. SEO Content Optimisation: Address missing meta descriptions, short title tags, and low content rates to enhance search engine visibility and user engagement.

6. Implement Canonical Tags: Add canonical tags to prevent duplicate content issues and improve search engine indexing efficiency.

7. Optimise JavaScript Usage: Update JavaScript libraries to modern standards and consider reducing reliance on jQuery if not necessary for basic operations.

8. Update Security Measures: Implement additional security protocols like Content Security Policy (CSP) and ensure regular security audits to safeguard against emerging threats.

9. Enhance Keyword Strategy: Focus on high-volume, low-competition keywords to improve search rankings and target keywords with higher commercial intent.

10. Regular Monitoring and Updates: Continuously monitor performance metrics and SEO health, adjusting strategies based on data insights to maintain and enhance the website’s performance over time.

By prioritising these strategies, the website can achieve faster load times, better search engine rankings, and an overall improved user experience, ultimately leading to higher conversion rates.

Website Performance Summary

The website’s performance analysis reveals several areas for improvement to enhance user experience. The key issues identified include slow loading times and inefficient resource usage. By addressing these, the website can achieve faster load times and improved interactivity, leading to a better overall experience for users.

Key Performance Metrics

• • Largest Contentful Paint (LCP): 3.2 seconds
  • Speed Index: 2.5 seconds
  • Total Blocking Time: 500 milliseconds
  • Max Potential First Input Delay: 540 milliseconds
  • Time to Interactive: 3.4 seconds
  • Cumulative Layout Shift (CLS): 0.099

Recommendations

Improve Largest Contentful Paint (LCP)

The LCP time of 3.2 seconds is slower than recommended. To improve this:

• • Optimize and compress images: Ensuring images are properly sized and compressed can reduce load time. Current potential savings are 1,414 KiB.
  • Use next-gen image formats: Implement formats like WebP or AVIF for better compression, potentially saving 714 KiB.

Speed Up Rendering

• • Eliminate render-blocking resources: Consider inlining critical CSS and deferring non-essential JavaScript to reduce render-blocking time by 190 ms.

Minimize Network Payload

• • Avoid enormous network payloads: The total size was 3,385 KiB. Reducing image sizes and optimizing JavaScript can help.
  • Reduce unused JavaScript: Potential savings of 628 KiB can be achieved by deferring and removing unnecessary scripts.
  • Minify CSS: Minifying CSS could save 3 KiB in size.

Enhance Interactivity

• • Reduce Total Blocking Time: The Total Blocking Time of 500 ms suggests that long tasks are delaying interactivity. Breaking up long tasks into smaller asynchronous ones can help.
  • Reduce the impact of third-party code: Third-party scripts blocked the main thread for 510 ms. Limit redundant providers and defer loading until after the main content is loaded.

Optimise JavaScript Usage

• • Use modern JavaScript: Avoid serving legacy JavaScript to modern browsers. Adopting a modern script deployment strategy could save 1 KiB.

Improve Resource Caching

• • Implement an efficient cache policy: Serve static assets with a longer cache lifetime to speed up repeat visits. Currently, 2 resources can benefit from this.

Reduce Unused CSS

• Remove unused CSS rules: Potential savings of 140 KiB can be achieved by eliminating unused CSS and deferring non-essential styles.

Conclusion

By addressing these areas, the website can significantly improve its load times and user experience. Prioritising image optimisation, reducing unused resources, and enhancing caching strategies will have the most immediate impact. These changes will not only improve performance metrics but also contribute to a smoother, more responsive user experience.

Overall Feedback Summary

The crawl analysis of bgnelements.com has highlighted several areas that require attention to enhance the site’s technical SEO performance. The site benefits from a valid SSL certificate and effective use of HTTP/2, ensuring a secure and fast browsing experience. However, improvements are needed in areas such as missing meta descriptions, image attributes, and canonical tags to optimise search engine visibility and user experience. The overall on-page SEO score is commendable at 94.8, but addressing the noted issues could further bolster this score.

Key Issues and Recommendations

Missing Meta Descriptions

• • Impact: Pages without meta descriptions may have reduced click-through rates as the search engine may display irrelevant content snippets.
  • Specific Fixes: Ensure each page has a unique and descriptive meta description that accurately summarises the page content. Aim to include target keywords naturally.

Title Tags Too Short

• • Impact: Short title tags may not fully convey the page’s context to users and search engines, potentially affecting rankings.
  • Specific Fixes: Extend the title tags to include more descriptive keywords while maintaining relevance to the page content. Ideal length is between 50-60 characters.

Low Content Rate

• • Impact: Pages with low content rates might not provide sufficient value to users and search engines, possibly affecting rankings and engagement.
  • Specific Fixes: Add more high-quality, relevant content to each page. Ensure content is informative, engaging, and optimised with relevant keywords.

Missing <alt> and Image Titles

• • Impact: Images lacking <alt> attributes and titles could hinder accessibility and may not be indexed effectively by search engines.
  • Specific Fixes: Add descriptive <alt> text and titles to all images, focusing on the image’s content and context within the page.

Canonical Tags Not Implemented

• • Impact: Absence of canonical tags can lead to duplicate content issues, affecting search engine rankings.
  • Specific Fixes: Implement canonical tags on each page to specify the preferred URL, helping search engines understand which version of the page to index.

HTTPS to HTTP Links

• • Impact: Linking from HTTPS to HTTP can lead to mixed content issues, impacting security and user trust.
  • Specific Fixes: Replace HTTP links with HTTPS versions to maintain a secure browsing environment and improve user confidence.

No <h1> Tag

• • Impact: The absence of an <h1> tag can affect the page’s semantic structure, making it harder for search engines to understand the main topic.
  • Specific Fixes: Ensure every page has a single, well-defined <h1> tag that accurately represents the main topic of the content.

Additional Observations

• Redirects and Errors: There are no broken links, redirect loops, or significant error codes detected, which is positive for user experience and SEO.
• SEO-Friendly URLs: URLs appear to be SEO-friendly, adhering to best practices in terms of length and keyword usage.
• Server and Security: The server configuration appears robust with support for HTTP/2 and a valid SSL certificate, contributing to site performance and security.

Conclusion

By addressing the noted issues, particularly those related to missing meta tags, content optimisation, and image attributes, bgnelements.com can enhance its search engine performance and user engagement. Regular monitoring and updates are recommended to maintain and improve the site’s SEO health.

Summary

The website employs a variety of technologies to support its operations, including content delivery networks (CDNs), font scripts, JavaScript libraries, and security protocols. While the current technology stack is robust, there are certain areas where improvements or updates could enhance performance, security, and maintainability. Recommendations include updating JavaScript libraries, considering alternative frameworks, and exploring additional security measures.

Technology Stack Assessment

Servers

• • CDN Services: The website uses multiple CDN providers, including cdnjs, Google Hosted Libraries, and Cloudflare. This combination helps in distributing content efficiently and reduces server load.
  • Recommendation: Ensure that all CDNs are optimally configured and consider consolidating CDN providers to reduce complexity and potential latency issues.

Web Development

• • Font Scripts: Font Awesome is utilised for icons and typography.
  • Recommendation: Review the version of Font Awesome in use to ensure it is up-to-date for the latest features and security patches.
  • JavaScript Libraries: The site employs jQuery for JavaScript functionality.
  • Recommendation: Evaluate the necessity of jQuery if only basic JavaScript operations are needed, as modern JavaScript (ES6+) might suffice without additional libraries. Additionally, check for the latest version to ensure compatibility and security.
  • JavaScript Frameworks: Stimulus is used as the JavaScript framework.
  • Recommendation: Stimulus is a lightweight framework suitable for enhancing HTML applications. However, if the project scope expands, consider whether a more comprehensive framework like React, Angular, or Vue.js might better serve future needs.

Security

• Security Protocols: The website utilises HTTP Strict Transport Security (HSTS), which ensures that browsers interact with it only over HTTPS.
• Recommendation: While HSTS is a strong security measure, explore additional security enhancements like Content Security Policy (CSP), Subresource Integrity (SRI), and regular security audits to safeguard against potential vulnerabilities.

Conclusion

Overall, the website’s technology stack is well-structured with a focus on efficient content delivery and baseline security. By implementing the recommended updates and considering future-proofing strategies, the website’s performance and security posture can be significantly enhanced. Regular reviews and updates should be conducted to keep pace with technological advancements and security threats.

Summary

This report provides an in-depth analysis of the SEO strengths and weaknesses of the website, focusing on key metrics such as rankings, keywords, backlinks, and strategies. The analysis is based on a dataset of six keywords, providing insights into the current performance and potential areas for improvement. The website has room to grow in keyword rankings, particularly in higher ranking positions on search engines. The cumulative estimated traffic value (ETV) is modest, indicating potential for increased optimisation strategies.

Keyword Rankings

• • Total Ranked Keywords: 6
  • Position 1 Keywords: 0
  • Position 2-3 Keywords: 0
  • Position 4-10 Keywords: 1
  • *Example*: “bgn website” ranks at position 9 with a search volume of 70.
  • Position 11-20 Keywords: 0
  • Position 21-50 Keywords: 2
  • *Examples*: “bgn” ranks at position 25 with a search volume of 1600, and “bgn international” ranks at position 29 with a search volume of 140.
  • Position 50+ Keywords: 3
  • *Examples*: “bgn energy,” “bspoke,” and “willard networks” fall within this range, indicating lower visibility.

Search Volume and Competition

• • Total Search Volume: 2,470
  • Highest Search Volume: “bgn” with 1,600 searches.
  • Average Competition: 0 (where competition data is available, it is very low, indicating a potential opportunity for ranking improvements).

Estimated Traffic Value (ETV)

• • ETV: 6.237, derived from the cumulative performance of ranked keywords.
  • This value suggests a need for strategies that enhance visibility and click-through rates.

Top Performing Keywords

• • Top Ranked Keyword: “bgn website,” which is positioned within the top 10 results.
  • This keyword, despite lower search volume, demonstrates the potential for increased optimisation in similarly ranked keywords.

Keywords with CPC > $1

• Count: 0
• This indicates a lack of high-value keywords, suggesting an opportunity to target keywords with higher commercial intent.

SEO Strategies for Improvement

1. Focus on High-Volume Keywords: Prioritise improving rankings for keywords with higher search volumes, such as “bgn,” to increase visibility and traffic.

2. Target Low-Competition Keywords: Leverage the low competition level to improve rankings for existing keywords and explore new keyword opportunities with similar characteristics.

3. Enhance Content and On-Page SEO: Optimise existing content for the identified keywords, using techniques such as improving meta tags, headers, and internal linking.

4. Build Quality Backlinks: Strengthen the backlink profile to improve domain authority and keyword rankings, focusing on reputable and relevant sources.

5. Monitor and Adjust Strategies: Regularly review performance metrics to identify successful strategies and areas needing adjustment. Implement A/B testing on content and meta descriptions to determine the most effective approaches.

Conclusion

The current SEO performance shows potential for growth, particularly in improving keyword rankings and enhancing the estimated traffic value. By implementing targeted strategies focusing on content optimisation, backlink acquisition, and leveraging low competition, the website can improve its visibility and attract a higher volume of traffic.