MCR Retailminds - Website Report

Introduction Summary

The comprehensive analysis of the website reveals a blend of robust features and opportunities for enhancement. Key areas for improvement are centred around image optimisation, JavaScript and CSS management, and refining the overall SEO and technical framework. By addressing these issues, the website can significantly improve performance, boost search engine rankings, and enhance user experience.

Key Findings

1. Image Optimisation: Transitioning to next-gen image formats like WebP can drastically reduce load times and data usage.

2. JavaScript and CSS Management: Reducing unused JavaScript and CSS can enhance loading efficiency and responsiveness.

3. PageSpeed Metrics: Improving metrics like Largest Contentful Paint (LCP) and Time to Interactive (TTI) can speed up perceived load times.

4. SEO Meta Tags: Enhancing meta descriptions and adjusting title lengths can improve search visibility and click-through rates.

5. Content Depth: Enriching pages with more detailed content can boost user engagement and SEO effectiveness.

6. Backlink Profile: Increasing the quality and diversity of backlinks can enhance domain authority and search engine rankings.

7. Organic Search Strategy: Targeting long-tail keywords and optimising content can improve organic traffic and keyword rankings.

8. Paid Search Opportunities: Exploring paid search strategies like Google Ads can increase visibility and traffic.

9. Technical Audits: Regular audits can maintain technical health, ensuring that all pages remain accessible and error-free.

10. Technology Stack Optimisation: Evaluating the necessity of older libraries like jQuery and replacing them with modern alternatives can improve performance and maintainability.

Summary

The performance assessment of the website indicates a mix of strengths and areas for improvement. The primary challenges relate to image optimisation, JavaScript and CSS management, and overall webpage structure. By addressing these key areas, the website can enhance its speed, reduce data consumption, and improve user experience, particularly on mobile devices.

Key Areas for Improvement

Image Optimisation

• • Serve Images in Next-Gen Formats: Transitioning to modern image formats like WebP or AVIF can significantly reduce image sizes, leading to faster page loads. This could potentially save up to 3,934 KiB.
  • Efficiently Encode Images: Optimising images ensures they load quickly and consume less data. This can create a more seamless browsing experience, resulting in potential savings of 146 KiB.
  • Properly Size Images: Ensuring images are appropriately sized for their display context can prevent unnecessary data usage and improve load times, with potential savings of 4,692 KiB.

JavaScript and CSS Management

• • Reduce Unused JavaScript: Eliminating unnecessary JavaScript can help decrease the network load and improve page responsiveness, with potential savings of 84 KiB.
  • Reduce Unused CSS: Similar to JavaScript, trimming unused CSS can enhance loading efficiency, resulting in potential savings of 26 KiB.
  • Avoid Serving Legacy JavaScript: Using modern JavaScript practices can reduce the code burden on modern browsers, with potential savings of 10 KiB.

Performance Metrics

• • Largest Contentful Paint (LCP): The LCP time of 2.2 seconds indicates room for improvement. Optimising how quickly the largest visible content loads can enhance user perception of speed.
  • Time to Interactive (TTI): Achieving interactivity at 2.2 seconds suggests that there is scope to make the page responsive sooner.
  • Speed Index: At 0.9 seconds, the Speed Index reflects a relatively quick rendering of visible content, which is a positive aspect.

Structural and Resource Management

• Avoid Enormous Network Payloads: The large total payload size of 7,619 KiB can slow down the page. Reducing this size is crucial for faster load times.
• Avoid an Excessive DOM Size: A complex DOM structure with 892 elements can lead to higher memory usage and slower performance. Simplifying the DOM can improve efficiency.
• Serve Static Assets with an Efficient Cache Policy: Implementing a long cache lifetime for static resources can enhance the speed of repeat visits.
• Eliminate Render-Blocking Resources: Streamlining the delivery of critical JS/CSS can reduce delays in rendering the page, potentially saving 210 ms.

Conclusion

Improving the website’s performance involves focusing on optimising images, managing JavaScript and CSS efficiently, and refining its structural elements. By implementing these adjustments, the website can achieve faster loading times, reduced data usage, and an overall improved user experience.

Summary

The technical SEO audit of the domain www.mcr-retailminds.nl reveals an overall healthy website with a strong on-page SEO score of 95.24. Key areas for improvement include optimising meta descriptions, refining title lengths, enhancing content depth, and ensuring better utilisation of image attributes. Addressing these issues will contribute to an enhanced user experience and improved search engine visibility.

SSL and Security

• • SSL Certificate

The SSL certificate is valid and correctly configured, issued by Let’s Encrypt, ensuring secure data transfer between users and the website.

• • HTTPS Implementation

All 44 pages use HTTPS, which is vital for security and search engine preference. No HTTP pages were found.

Canonicalisation

• • Canonical Tags

Canonical tags are correctly implemented on 41 pages, avoiding duplicate content issues. There are no recursive or broken canonical links.

URL Structure

• • SEO-Friendly URLs

All URLs are SEO-friendly, adhering to best practices regarding length and keyword inclusion. However, ensure that dynamic parameters do not impact URL readability.

Meta Tags

• • Meta Descriptions

There are 19 pages missing meta descriptions. Adding unique and relevant descriptions can improve click-through rates from search engine results.

• • Title Tags
  • Too Long: 14 pages have excessively long title tags. Shorten these to ensure they are fully visible in search results.
  • Too Short: 7 pages have titles that are too brief. Expand these to better convey page content and increase keyword relevance.

Content Quality

• • Low Content Rate

There are 31 pages with a low content rate. Consider enriching these pages with more comprehensive information to enhance user engagement and SEO.

Images

• • Alt Text and Titles

A total of 41 images lack alt text and titles. Adding these attributes is crucial for accessibility and can contribute to image search optimisation.

Links

• • Internal and External Links

The site includes 1,044 internal links and 303 external links, with no broken links detected, indicating well-maintained link structures.

• • Redirect Chains

One redirect chain was noted. Simplifying redirects can improve page load times and user experience.

Server and Performance

• • Page Speed

No pages exhibited high waiting or loading times, indicating satisfactory server performance.

• HTTP/2 Support

The site supports HTTP/2, enhancing loading speeds and efficiency.

Recommendations

1. Enhance Meta Descriptions: Craft unique and engaging descriptions for the 19 pages currently lacking them.

2. Optimise Title Tags: Review and adjust title lengths on the 14 pages with lengthy titles and the 7 with overly short titles.

3. Improve Content Depth: Augment the 31 low-content pages with more detailed and valuable information.

4. Implement Image Alt Text and Titles: Ensure all images have appropriate alt text and title attributes to support accessibility and SEO.

5. Streamline Redirects: Address the single redirect chain to optimise user experience and search engine crawling efficiency.

By focusing on these areas, www.mcr-retailminds.nl can enhance its search presence and provide a better experience for its users.

Summary of Feedback

The website employs a modern technology stack but could benefit from some optimisations. The use of Google Tag Manager is appropriate for managing scripts efficiently. However, the presence of jQuery, a relatively older JavaScript library, could be reconsidered in favour of modern alternatives that enhance performance and maintainability. Additionally, evaluating the necessity of each library and plugin can reduce potential bloat.

Website Structure and Technology Stack

Analytics

• • Tag Managers: The website uses Google Tag Manager, which is a robust tool for managing various marketing and analytics tags on the website without altering the code base. This is a recommended practice for maintaining flexibility and reducing the need for code changes.

Web Development

• JavaScript Libraries:
• jQuery: While jQuery is a well-known library that simplifies HTML document traversing, event handling, and animation, it is advisable to evaluate whether it is still necessary. Many of its features are now natively supported in modern JavaScript, which can lead to performance improvements if jQuery is removed.
• Tiny Slider: This is a lightweight and responsive slider library. Its usage is appropriate if the website requires simple, yet effective, slider functionality without a significant performance hit.

Recommendations for Improvement

1. Evaluate jQuery Dependency: Consider replacing jQuery with vanilla JavaScript, especially if the website utilises it for basic DOM manipulation or event handling. This can reduce the website’s initial load times and improve performance.

2. Review JavaScript Libraries: Regularly audit the JavaScript libraries in use to ensure they are up-to-date and necessary. Remove any that are redundant or have been replaced by more efficient libraries.

3. Performance Testing: Conduct thorough performance testing to identify any bottlenecks related to script loading. Tools like Lighthouse can help identify render-blocking resources that may need optimisation.

4. Code Bloat: Examine the overall codebase for any unnecessary or redundant code. Streamlining the code will not only improve load times but also make the website easier to maintain.

5. Regular Updates: Ensure all libraries and plugins are kept up-to-date to benefit from the latest performance enhancements and security patches.

By implementing these improvements, the website can enhance its performance, security, and user experience, leading to better engagement and satisfaction.

Summary

The website’s current SEO performance highlights a mix of strengths and weaknesses. The site has a moderate Domain Rating (DR) of 31, with a low URL Rating (UR) of 10. There are 143 organic keywords, but only a single keyword ranks in the top 3 positions. Organic traffic is minimal at 36 visits, valued at $18. The backlink profile shows 208 backlinks from 106 referring domains. The site’s paid search strategy is non-existent, with zero paid keywords or traffic. Improvement areas include enhancing organic search efforts, increasing backlink quality, and exploring paid search opportunities to boost visibility and traffic.

Backlink Profile

The website has a Domain Rating (DR) of 31, which indicates moderate authority. The URL Rating (UR) is lower at 10, suggesting individual pages may not have strong link equity. With 208 backlinks from 106 referring domains, there is room to improve the quality and diversity of backlinks. Efforts should focus on acquiring high-quality links from authoritative sites to increase the DR and UR, ultimately improving search engine rankings.

Organic Search

The site ranks for 143 organic keywords, but only one keyword is in the top 3 positions. Organic traffic is low at 36 visits, indicating a need for better keyword targeting and content optimisation. The value of the traffic is $18, which reflects limited monetisation potential. To improve, the site should focus on targeting long-tail keywords, optimising existing content for search engines, and creating new, high-quality content that meets user intent.

Paid Search

Currently, the website does not engage in any paid search activities, with zero paid keywords, ads, or traffic. This represents an untapped opportunity. By investing in a paid search strategy, such as Google Ads, the site could increase its visibility and attract more traffic. This approach should complement organic efforts for maximum impact.

Competitors

The website faces competition from sites such as marketresponse.nl, tobefound.nl, marketingschool.nl, leapforce.nl, and jouw-marketingcoach.nl. These competitors have a higher keyword overlap, indicating they rank for similar terms. To gain a competitive edge, the site should analyse competitors’ keyword strategies, content types, and backlink profiles to identify areas for improvement and differentiation.

Technical Performance

The site has 49 crawled pages, with 43 returning a 200 OK status, indicating they are accessible. Six pages are redirects (3XX), which should be monitored to ensure they lead to relevant content. There are no 404 or server errors, showing a stable technical foundation. Regular audits can help maintain technical health and fix any emerging issues.

Recommendations

1. Enhance Backlink Quality: Focus on acquiring high-quality backlinks from authoritative domains to improve DR and UR.

2. Optimise for SEO: Target long-tail keywords and optimise content for better rankings. Consider user intent to create valuable content.

3. Explore Paid Search: Start a paid search campaign to increase visibility and drive traffic alongside organic efforts.

4. Competitor Analysis: Study competitors’ strategies to identify opportunities for differentiation and improvement.

5. Regular Technical Audits: Ensure the site remains technically sound by conducting regular audits to fix any issues promptly.