Mentra Ventures - Website Report

Summary of Key Recommendations

This report collates insights from various analyses to provide a comprehensive overview of the website’s performance, technical SEO, and technology stack. Overall, the website performs well but has several areas requiring improvement to enhance performance, conversions, and SEO efficacy. Below are the ten key findings that could significantly impact the website’s performance and conversions:

1. Reduce Layout Shifts: Address the 15 identified layout shifts by setting size attributes for media and reserving space for dynamic content to improve visual stability.

2. Optimise Image Usage: Implement responsive images in next-gen formats like WebP or AVIF to reduce load times. Potential savings include 21 KiB for sizing and 51 KiB for encoding.

3. Minimise Unused CSS and JavaScript: Audit and remove unused CSS and JavaScript. This could save 15 KiB of CSS and 45 KiB of JavaScript, improving page load speed.

4. Fix Broken Links: Replace or redirect all broken links to enhance user experience, preserve link equity, and improve crawl efficiency.

5. Enhance Backlink Strategy: Focus on acquiring high-authority followed backlinks to increase domain authority and improve search engine rankings.

6. Address Technical SEO Issues: Resolve 404 errors and reduce 3XX redirects to enhance user experience and crawl efficiency. Implement canonical tags to prevent duplicate content issues.

7. Improve Keyword Strategy: Broaden keyword targeting to include commercial and transactional intents, optimising content to improve search visibility and conversions.

8. Enhance Security Measures: Regularly update WordPress components, implement a Web Application Firewall (WAF), and consider two-factor authentication for backend security.

9. Explore Advanced Technologies: Consider adopting a headless CMS or server-side rendering for improved performance and scalability. Plan for PHP 8.x upgrades for better compatibility and performance.

10. Develop a Content Strategy: Focus on creating content aligned with user intent, particularly targeting commercial and transactional keywords, to drive conversions and improve SEO performance.

By implementing these strategies, the website can significantly enhance its performance, user experience, and SEO outcomes, ultimately leading to improved conversions and business growth. Regular audits are recommended to maintain and further optimise these aspects.

Summary

The website’s performance is generally strong, with key metrics indicating quick loading times and responsiveness. However, several areas for improvement have been identified, particularly in reducing layout shifts, optimizing image use, and managing unused CSS and JavaScript. By addressing these issues, the site can enhance user experience, reduce loading times, and improve overall efficiency.

Performance Analysis

Time to Interactive

• Score: 1.7 seconds

The page becomes fully interactive in a short time, indicating a good level of performance in terms of user engagement.

Speed Index

• Score: 0.8 seconds

This metric shows that the visible content on the page is populated very quickly, contributing to a positive user experience.

First Contentful Paint

• Score: 0.8 seconds

The time at which the first text or image is painted is rapid, indicating that users see initial content very quickly.

Largest Contentful Paint

• Score: 1.7 seconds

This metric suggests that the largest visible content loads efficiently, enhancing the user’s perception of the page loading speed.

Cumulative Layout Shift

• Score: 0.462

There is a noticeable amount of layout shift, which can be disruptive to users. This suggests a need for improvement to ensure a stable content presentation.

Recommendations

Avoid Large Layout Shifts

• Issue: 15 layout shifts found
• Recommendation: Ensure that size attributes are set for all media and use CSS to reserve space for dynamic content. This will help reduce unexpected content movements and improve visual stability.

Properly Size and Efficiently Encode Images

• Potential Savings: 21 KiB for sizing, 51 KiB for encoding
• Recommendation: Use responsive images and modern formats like WebP or AVIF to reduce load time and data consumption. Ensure images are appropriately sized to avoid unnecessary data usage.

Serve Images in Next-Gen Formats

• Potential Savings: 511 KiB
• Recommendation: Convert images to next-gen formats to improve loading speeds and enhance the user experience with faster downloads.

Reduce Unused CSS and JavaScript

• CSS Savings: 15 KiB
• JavaScript Savings: 45 KiB
• Recommendation: Audit and remove unused CSS rules and defer non-critical CSS loading. Similarly, reduce and defer unused JavaScript to decrease the amount of data transferred and improve page load performance.

Serve Static Assets with Efficient Cache Policy

• Issue: 14 resources found
• Recommendation: Implement a long cache lifetime for static assets. This will help speed up repeat visits by reducing the need for re-downloading unchanged resources.

Avoid Serving Legacy JavaScript to Modern Browsers

• Recommendation: Adopt a modern JavaScript deployment strategy to minimize unnecessary code sent to modern browsers. This approach can help enhance performance without compromising support for older browsers.

By implementing these recommendations, the website can achieve a more efficient loading process, reduce data consumption, and offer a more stable and engaging user experience.

Technical SEO Report for Mentra.Ventures

Overall Feedback Summary

The technical SEO audit of mentra.ventures indicates several key areas that require attention to improve the site’s performance and search engine visibility. The site demonstrates a solid foundation with a valid SSL certificate, full HTTPS compliance, and no redirect loops. However, issues with broken links, missing meta descriptions, and short titles need to be addressed to enhance the site’s SEO health score of 76.83. This report provides detailed insights into identified issues, their potential impact, and suggested fixes.

Key Issues and Recommendations

Broken Links

• Impact: Broken links can lead to a poor user experience, loss of link equity, and negatively affect crawl efficiency.
• Specific Fixes:
• Audit all broken links to identify their sources.
• Replace or update broken links with valid URLs.
• Implement 301 redirects where necessary if the content has moved permanently.

Missing Meta Descriptions

• Impact: Pages without meta descriptions can lead to reduced click-through rates from search engine results pages.
• Specific Fixes:
• Write unique, concise, and descriptive meta descriptions for the six pages currently missing them.
• Ensure that descriptions are compelling and include relevant keywords.

Titles Too Short

• Impact: Titles that are too short might not convey enough information to search engines or users about the page’s content.
• Specific Fixes:
• Expand on the six identified short titles to make them more descriptive.
• Incorporate primary keywords naturally into the titles to improve relevance.

Low Content Rate

• Impact: Pages with low content may not be seen as valuable by search engines, potentially affecting rankings.
• Specific Fixes:
• Review and enhance the content on the six pages identified with low content rates.
• Ensure that all content is informative, engaging, and adds value to the user.

Canonicalisation Issues

• Impact: Lack of canonical tags can lead to duplicate content issues, which might confuse search engines.
• Specific Fixes:
• Implement canonical tags on pages where applicable to consolidate duplicate URLs.
• Ensure that all canonical links point to the correct version of the page.

Missing <h1> Tags

• Impact: Missing <h1> tags may affect the page’s SEO as it’s a critical element for SEO relevance.
• Specific Fixes:
• Add relevant <h1> tags to the six pages missing them, ensuring they accurately reflect the primary topic of the page.
• Structure content hierarchically using <h1> for main titles and <h2>/<h3> for subheadings.

Missing Image Alt Text

• Impact: Missing alt text can hinder accessibility for visually impaired users and reduce image SEO potential.
• Specific Fixes:
• Add descriptive alt text to the two images currently missing it.
• Ensure alt text accurately describes the image content and includes keywords where appropriate.

Missing Image Titles

• Impact: Missing image titles can lead to reduced user engagement and SEO value.
• Specific Fixes:
• Add image titles to the six images identified as missing them.
• Ensure titles complement the alt text and contribute to the overall page topic.

Additional Observations

• HTTPS Compliance: The site is fully compliant with HTTPS, providing a secure browsing experience.
• SEO-Friendly URLs: All checked URLs are SEO-friendly, with no issues related to character length or keyword relevance.
• No Duplicate Content: The site has no issues with duplicate titles, descriptions, or content, indicating well-managed content strategy.

Conclusion

Addressing the identified issues will significantly enhance the technical SEO performance of mentra.ventures. By focusing on fixing broken links, optimizing meta tags, and improving content quality, the site can expect better search engine rankings and user engagement. Regular audits and updates are recommended to maintain optimal SEO health.

Summary

The website employs a technology stack predominantly centred around WordPress, utilising Divi for theme and page building. It relies on Cloudflare as its CDN and MySQL for database management. The primary programming language is PHP, with jQuery and jQuery Migrate as the JavaScript libraries. This stack is standard for many WordPress sites, offering flexibility and ease of use. However, there are opportunities for enhancement in performance, security, and future-proofing.

Technology Stack Analysis

Servers

• CDN: The website uses Cloudflare for its Content Delivery Network, which is a robust choice for improving site speed and security by caching content at various global locations.
• Databases: Utilises MySQL, a reliable and widely-used database management system suitable for WordPress environments.

Web Development

• Page Builders: Employs Divi for page building. Divi is a popular choice due to its intuitive drag-and-drop interface, but it may introduce additional overhead that could impact load times.
• JavaScript Libraries: Includes jQuery and jQuery Migrate. While these libraries are useful for ensuring compatibility and easing development tasks, they might affect performance if not optimised.
• Programming Languages: The site is built on PHP, the core language for WordPress, which offers dynamic content generation capabilities.

Add-Ons

• WordPress Themes and Plugins: The site uses the Divi theme and plugins, streamlining design and functionality but potentially increasing the risk of code bloat.

Content

• CMS and Blogs: The content management system is WordPress, chosen for its flexibility and extensive ecosystem, a logical choice for a blog-centric site.

Recommendations for Improvement

1. Performance Optimisation:

• Consider implementing lazy loading for images and videos to improve page speed.
• Evaluate the use of jQuery; if feasible, replace it with modern JavaScript (ES6+) to reduce dependency on legacy libraries.
• Utilise caching plugins or server-side caching to reduce load times.

2. Security Enhancements:

• Regularly update WordPress core, themes, and plugins to patch vulnerabilities.
• Implement a Web Application Firewall (WAF) to further secure the site against malicious attacks.
• Consider using two-factor authentication for backend access to increase security.

3. Future-Proofing:

• Investigate the adoption of a headless CMS approach with WordPress to separate content management from presentation, potentially improving performance and scalability.
• Explore server-side rendering (SSR) or static site generation (SSG) for faster loading times and better SEO.
• Plan for PHP 8.x upgrades to ensure compatibility with future WordPress releases and to take advantage of performance improvements.

By making these adjustments, the website can enhance its performance, security, and maintainability, ensuring a better user experience and operational efficiency.

Summary

The website’s SEO analysis reveals a nascent online presence with a low domain rating and limited organic reach. Backlink acquisition is in its early stages, with all backlinks being nofollow, which limits their ability to enhance authority. Organic search performance shows minimal keyword rankings and traffic, predominantly from the UK. The site lacks a paid search strategy and has several technical issues, including redirects and 404 errors, which require attention. This report delves into these aspects, offering insights and potential strategies for improvement.

Rankings and Keywords

• Organic Keywords: The site ranks for a total of 2 keywords. However, none of these are positioned within the top 3 search results.
• Traffic: The organic traffic amounts to 13 visits, primarily driven by branded and informational searches.
• Keyword Intent: The site ranks for 2 informational keywords, generating all the organic traffic. There are no rankings for navigational, commercial, transactional, or local intent keywords.

Backlink Profile

• Domain and URL Rating: The domain rating (DR) is 0, with a URL rating (UR) of 2.6, indicating a weak backlink profile.
• Backlinks and Referring Domains: There are 14 backlinks from 11 referring domains. All backlinks are nofollow, which means they do not pass on link equity.
• Backlink Types: 100% of the backlinks are nofollow, with some being user-generated content (UGC). There are no followed or sponsored links.

Technical SEO Issues

• Crawled Pages: A total of 22 pages were crawled.
• HTTP Status Codes:
• 68.2% of pages returned a 200 OK status.
• 22.7% of pages result in 3XX redirects.
• 9.1% of pages return a 404 Not Found error.
• There are no 4XX or 5XX errors.

Traffic by Location

• United Kingdom: Dominates with 76.5% of the traffic and 2 keywords contributing to this.
• Other Locations: Egypt, Spain, Indonesia, and the Philippines each contribute to 5.9% of the traffic with one keyword per location.

SEO Strategies for Improvement

1. Enhance Backlink Quality: Focus on acquiring high-authority followed backlinks to boost domain authority. Engage in outreach for guest blogging and partnerships.

2. Keyword Strategy: Broaden the keyword portfolio to include non-branded, commercial, and transactional keywords. Optimise existing content and create new content targeting these areas.

3. Technical SEO Fixes: Resolve 404 errors and reduce unnecessary 3XX redirects to ensure smoother user experience and better crawl efficiency.

4. Content Strategy: Develop content that aligns with user intent, particularly targeting commercial and transactional keywords to drive conversions.

5. Local SEO: Implement strategies to improve local search visibility, especially in the UK, where the majority of traffic originates.

6. Explore Paid Search: Consider launching a paid search campaign to complement organic efforts and increase visibility for competitive keywords.

By addressing these areas, the website can improve its overall SEO performance, increase traffic, and strengthen its online presence.