First Class Comms Limited – Certified B Corporation - Website Report

Summary Report: Key Aspects Impacting Performance and Conversions

The following summary outlines the critical aspects from various analyses that, if addressed, could substantially improve the website’s performance and conversion rates. The assessments focused on website speed, technical SEO, keyword strategy, and the underlying technology stack.

Key Findings

1. Render-Blocking Resources: Addressing render-blocking CSS and JavaScript can reduce load times by 220 ms, enhancing initial page rendering.

2. Image Optimization: Properly sizing and encoding images can save significant data (207 KiB and 214 KiB, respectively) and improve loading speed.

3. JavaScript and CSS Efficiency: Reducing unused JavaScript and CSS can save up to 278 KiB and 245 KiB, respectively, leading to a more streamlined and faster site.

4. Canonicalization Practices: Implementing consistent `` tags will resolve duplicate content issues and improve search engine clarity.

5. Keyword Strategy: Optimise high estimated traffic value (ETV) keywords and target low-competition terms to enhance visibility and traffic.

6. Backlink Profile: Building quality backlinks is crucial for boosting domain authority and improving search rankings.

7. Technical SEO Enhancements: Improving metadata, title tags, and content quality will enhance on-page SEO effectiveness and user engagement.

8. Security and HTTPS Compliance: Ensuring all resources are served over HTTPS and enhancing security measures will build user trust and safety.

9. Caching and CDN Implementation: Leveraging WP Rocket and considering a Content Delivery Network (CDN) can significantly improve page speed and server efficiency.

10. Regular Updates and Audits: Regularly updating WordPress, plugins, and the technology stack ensures security, performance, and compatibility with modern web standards.

By focusing on these key areas, the website can achieve improved performance metrics, better search engine rankings, and increased user satisfaction, ultimately driving higher conversion rates.

Website Performance Summary

The analysis of the website’s performance reveals several key areas for improvement that could significantly enhance page load times and overall user experience. The primary issues include render-blocking resources, improperly sized images, legacy JavaScript, and excessive DOM size. Implementing the recommended optimisations can lead to notable improvements in metrics such as Time to Interactive, Speed Index, and Largest Contentful Paint.

Key Performance Metrics

1. Render-Blocking Resources

• Issue: Certain resources are delaying the initial display of the webpage.
• Potential Savings: 220 ms
• Recommendation: Inline critical CSS/JS and defer non-essential JS/styles.

2. Time to Interactive

• Current: 1.9 seconds
• Recommendation: Optimise main-thread work and JavaScript execution to achieve faster interactivity.

3. Properly Size Images

• Issue: Images are larger than necessary.
• Potential Savings: 207 KiB
• Recommendation: Serve appropriately-sized images to improve load times and reduce data usage.

4. Avoid Serving Legacy JavaScript

• Issue: Outdated JavaScript is being sent to modern browsers.
• Potential Savings: 11 KiB
• Recommendation: Implement a modern script deployment strategy using module/nomodule.

5. Largest Contentful Paint

• Current: 0.9 seconds
• Recommendation: Address large image sizes and ensure critical elements load swiftly.

6. Minify JavaScript

• Issue: Unminified JavaScript increases load times.
• Potential Savings: 12 KiB
• Recommendation: Minify JavaScript to reduce script size and parsing time.

7. Serve Images in Next-Gen Formats

• Issue: Use of non-optimised image formats.
• Potential Savings: 632 KiB
• Recommendation: Utilise WebP or AVIF formats for better compression and faster loading.

8. Avoid an Excessive DOM Size

• Issue: A large number of DOM elements.
• Elements: 1,017
• Recommendation: Simplify the DOM structure to reduce memory usage and improve rendering performance.

9. Reduce Unused JavaScript

• Issue: Unused JavaScript is being loaded.
• Potential Savings: 278 KiB
• Recommendation: Defer non-essential scripts and eliminate unused code.

10. Minimize Main-Thread Work

• Issue: Excessive main-thread processing.
• Time: 2.3 seconds
• Recommendation: Decrease JavaScript payloads and optimise code execution.

11. Cumulative Layout Shift

• Current: 0.067
• Recommendation: Stabilise page elements to avoid unexpected shifts.

12. Efficiently Encode Images

• Issue: Images are not optimally encoded.
• Potential Savings: 214 KiB
• Recommendation: Use efficient encoding techniques to reduce image size.

13. Speed Index

• Current: 1.4 seconds
• Recommendation: Focus on reducing the time to visually populate the page.

14. Reduce Unused CSS

• Issue: Unused CSS is loaded.
• Potential Savings: 245 KiB
• Recommendation: Remove unnecessary CSS rules and defer non-essential styles.

15. Does Not Use HTTPS

• Issue: Insecure request detected.
• Recommendation: Ensure all resources are served over HTTPS to protect user data and enable modern web features.

16. First Contentful Paint

• Current: 0.5 seconds
• Recommendation: Optimise initial resource loading for faster paint times.

17. Serve Static Assets with an Efficient Cache Policy

• Issue: Inefficient cache policy for static assets.
• Resources: 69
• Recommendation: Implement a long cache lifetime to improve repeat visit load times.

By addressing these key issues, the website can achieve improved performance, resulting in faster load times and a better user experience.

Technical SEO Report for firstclasscomms.co.uk

Overall Feedback Summary

The technical SEO analysis for the domain firstclasscomms.co.uk reveals a largely healthy website with a solid on-page SEO score of 94.78. The website is making good use of SSL encryption, and there are no major issues with broken links or server errors. However, there are areas that require attention, particularly related to metadata, content, and canonicalization practices. Addressing these issues can lead to improved visibility and user experience.

Key Issues Identified

1. Canonicalization Test Failure

• Impact: The absence of a canonicalization strategy can lead to duplicate content issues, which may confuse search engines and affect rankings.
• Fix: Implement consistent `` tags to signal to search engines the preferred versions of your pages.

2. Duplicate Descriptions and Content

• Duplicate Descriptions: 4 pages detected
• Duplicate Content: 4 pages detected
• Impact: Duplicate meta descriptions and content can dilute ranking signals and confuse search engines.
• Fix: Write unique meta descriptions and content for each page to ensure clarity and relevance.

3. Title Tags Too Long

• Count: 32 instances
• Impact: Titles that are too long may be truncated in search results, potentially reducing click-through rates.
• Fix: Ensure title tags are concise and within the recommended length of 50-60 characters.

4. Missing Meta Descriptions

• Count: 2 instances
• Impact: Missing meta descriptions diminish the opportunity to provide search engines with page summaries, which can affect visibility.
• Fix: Add descriptive and keyword-optimised meta descriptions to all pages.

5. Low Content Rate

• Count: 60 instances
• Impact: Pages with low content quality or quantity may not rank well in search results.
• Fix: Enhance page content to improve depth, relevance, and user engagement.

6. Missing Image Titles

• Count: 60 instances
• Impact: Images without titles may affect accessibility and SEO.
• Fix: Add descriptive titles to images to improve accessibility and search engine understanding.

7. High Waiting and Loading Times

• High Waiting Time: 24 instances
• High Loading Time: 29 instances
• Impact: Slow page speeds can harm user experience and SEO performance.
• Fix: Optimise images, leverage browser caching, and consider using a content delivery network (CDN) to improve load times.

8. HTTPS to HTTP Links

• Count: 12 instances
• Impact: Mixed content can compromise security and user trust.
• Fix: Update all links to use HTTPS to ensure a secure browsing experience.

Additional Observations

• SSL Certificate: Valid and issued by Sectigo RSA, providing a secure browsing environment.
• Robots.txt and Sitemap: Both are present and functioning, aiding in efficient site indexing.
• Redirect Chains and Loops: No issues detected, indicating clean redirect practices.
• No Broken Links or Resources: Indicates effective internal link management and resource availability.

Recommendations

Addressing the identified issues, particularly those related to metadata, content quality, and canonical tags, will strengthen the technical SEO foundation of firstclasscomms.co.uk. Continuous monitoring and optimisation of these elements will be essential to maintaining and improving search engine performance.

Summary

The website is built using a robust and popular technology stack, leveraging Apache HTTP Server, MySQL, and WordPress as its core components. It uses a combination of efficient tools such as WP Rocket for caching and Yoast SEO for search engine optimisation. However, there are several areas where improvements can be made, particularly in updating outdated technologies and enhancing security measures.

Server Technologies

• Web Servers: The website runs on Apache HTTP Server, a reliable and widely-used server. Consider exploring Nginx as an alternative or complement for increased performance and handling of concurrent connections.
• Caching: Utilising WP Rocket for caching is excellent for speed optimisation. Regularly update this plugin to the latest version to ensure maximum performance benefits and compatibility.
• Databases: MySQL is the database management system in use. Ensure that the latest stable version is installed and optimise database queries for faster page loads.

Web Development Tools

• UI Frameworks: The site utilises Bootstrap, a popular front-end framework. Keep this updated to the latest version for new features and improved security.
• JavaScript Libraries:
• jQuery and jQuery Migrate are employed, which are common choices. However, verify that the latest versions are used to prevent vulnerabilities.
• Consider removing or replacing jQuery Migrate if not necessary, as it primarily supports older code.
• Lightbox and Modernizr are also in use; ensure they are necessary and updated to the latest versions.
• Programming Languages: PHP is the server-side language. Make sure the server is running the latest stable PHP version to leverage performance improvements and security patches.

Add-ons and Plugins

• WordPress Plugins:
• Regularly update all plugins, including Contact Form 7, Cookie Notice, WP Rocket, WPMU DEV Smush, and Yoast SEO, to their latest versions.
• Evaluate the necessity of each plugin to avoid bloat and potential security risks.

Analytics and Tracking

• Analytics: Google Analytics provides comprehensive data tracking. Regularly review analytics data to inform website improvements.
• Tag Managers: Google Tag Manager is in use, which facilitates streamlined management of tags. Ensure that tags are kept up to date and unnecessary tags are removed.

Privacy Compliance

• Cookie Compliance: The site uses Cookie Notice for GDPR compliance. Ensure that this plugin is updated and correctly configured to meet all relevant privacy laws.

Security Measures

• Security:
• Google reCAPTCHA is in place for bot protection. Regularly monitor its effectiveness and update as necessary.
• Consider implementing additional security measures such as a Web Application Firewall (WAF) or security plugins like Wordfence for enhanced protection.

Content Management

• CMS: The website is powered by WordPress, a versatile content management system. Regularly update WordPress core to benefit from the latest features and security enhancements.

Marketing Tools

• SEO: Yoast SEO is a powerful tool for managing search engine optimisation. Ensure it is configured correctly and updated regularly to maintain and improve search visibility.

Recommendations

1. Performance Optimisation: Consider implementing a Content Delivery Network (CDN) to further improve site speed and reduce server load.
2. Security Enhancement: Evaluate the addition of security plugins and perform regular security audits.
3. Technology Updates: Regularly review and update all components, frameworks, and plugins to their latest versions to ensure security and performance.
4. Plugin Audit: Conduct an audit of installed plugins to determine necessity and remove any that are redundant or underused.

Regular maintenance and updates are crucial to keeping the website running smoothly, securely, and efficiently.

Summary

This SEO analysis provides insights into the performance of keywords, rankings, backlinks, and strategies. The dataset reflects a diverse range of keywords, with a focus on improving rankings and reducing competition. The analysis identifies key opportunities for increasing visibility and traffic through strategic adjustments.

Keyword Rankings

• Total Ranked Keywords: 142
• Position 1 Keywords: 0
• Position 2-3 Keywords: 0
• Position 4-10 Keywords: 1
• Position 11-20 Keywords: 6
• Position 21-50 Keywords: 52
• Position 50+ Keywords: 83

The majority of keywords are ranked beyond position 50, indicating a need for targeted SEO strategies to improve visibility in search engine results. Only one keyword falls within the top 10 positions, highlighting an opportunity to enhance competitiveness.

Keyword Analysis

• Estimated Traffic Value (ETV): 460.26
• Total Search Volume: Not specified
• Top Ranked Keyword: Not specified
• Keywords with CPC > $1: 44

The estimated traffic value suggests potential for increased site visits, especially if keywords with high ETV are optimised. The absence of position 1 or top 3 keywords indicates a critical area for growth.

Competition and Search Volume

• Average Competition: Not specified
• Highest Search Volume: Not specified

The dataset lacks specific details on average competition and highest search volume, which are crucial for understanding market dynamics and prioritising keyword optimisation efforts.

Backlink Profile

A comprehensive backlink analysis wasn’t provided, but backlinks are a significant factor in improving domain authority and search rankings. Building high-quality backlinks should be a focus to enhance SEO performance.

Strategic Recommendations

1. Optimise High ETV Keywords: Focus on improving the rankings of keywords with high estimated traffic value to maximise site visits.

2. Enhance On-Page SEO: Improve on-page elements such as meta tags, headings, and content relevancy for better keyword targeting and ranking.

3. Build Quality Backlinks: Invest in a robust backlink strategy to increase domain authority and improve search engine credibility.

4. Target Low-Competition Keywords: Prioritise keywords with lower competition to capture easier wins in search rankings.

5. Monitor and Adjust: Regularly review keyword performance and adjust strategies to align with search engine updates and market changes.

By addressing these areas, the overall search visibility and traffic can be significantly improved, leveraging the strength of the site’s existing keyword profile.